At green.why not, they provoke brands and consumers to experiment with sustainable messages and get actively involved in environmental issues. They invoke new ideas and participation to create value for brands. They evoke niches in consumers' minds that can't be reached by other brands and create emotional bonds. Green.why not is a team of professionals with experience at agencies that thinks creatively about sustainability solutions with minimal environmental impact. They provide various communication and consulting services to help brands become more sustainable.
To conduct educational traveling exhibits while providing training for a Life Course in Ecology, Agriculture and Trade (E.A.T.) for the benefit of young entrepreneurs and youth in inner cities and rural development communities; using empowering multimedia and special events, we publish this unique opportunity to create sustainable development communities for the enjoyment, education and appreciation of the general public.
To conduct educational traveling exhibits while providing training for a Life Course in Ecology, Agriculture and Trade (E.A.T.) for the benefit of young entrepreneurs and youth in inner cities and rural development communities; using empowering multimedia and special events, we publish this unique opportunity to create sustainable development communities for the enjoyment, education and appreciation of the general public.
Presentation by Dr Andreia Inamorato dos Santos for SCORE (Support Centre for Open Resources in Education) on open educational resources reuse cross-culturally. April 14th 2011
Ciclo de conferencias organizado por la Asociación Iniciativa Sevilla Abierta (ISA), febrero 2016. Tema: educación y tecnologias para avanzar la educación en Sevilla.
The Riviera International Conference Centre offers 10 conference rooms to choose from, the largest of which is the Forum Hall with a capacity for 1500 delegates, theatre style. The RICC can also provide a variety of ancillary rooms for seminars, workshops, small meetings and breakout sessions. The flexibility of all the centre's rooms means that the RICC can offer a choice of halls suitable for exhibitions, ideally situated close to one another to ensure a steady flow of delegates to the exhibition stands.
Slides related to Murilo Matos Mendonca's presentation via FM (videoconference) to the OLnet team of the Open University UK. Part of the OLnet's pilot virtual workshop on open educational resources
Workshop held at the University of South Africa on the 4th of Sept 2012 by Andreia Inamorato at the 1st UNISA Open and Distance Learning Conference. (Pretoria)
Everything changes: What can we learn from product development in mobile inte...Frankly, Green + Webb
Museums look towards digital products that will help engage their audiences. The sector is alive with great ideas however how come only a few make into the hands of the visitors?
The mobile interpretation industry is over 50 years old and has had many, many highs and lows. What can we learn about developing and distributing innovative digital products from these experiences? What happens when disruptors come into the market? How do we create white label digital products for organisations who strive to be unique? And what happens if the organisations motivations are different to the audiences motivations?
Workshop at the national CAN conference in September 2011: marketing for success - developing a strong brand that promotes what you do and how and why you do it.
This year marks 10 years since Locus Research was formed. This presentation provides some insight our place, who we are, how we work and some of the work we have done.
Why do communication strategies often not work? How is a vision different than a mission statement? How can marketing materials, websites, and social media interactions reflect this vision? How can you tap into deeper emotion and motivation for donors, stakeholders, employees, and volunteers? This webinar will explore what is beneath and beyond strategy – how to become more digitally and operationally aligned with what matters.
Presentation by Dr Andreia Inamorato dos Santos for SCORE (Support Centre for Open Resources in Education) on open educational resources reuse cross-culturally. April 14th 2011
Ciclo de conferencias organizado por la Asociación Iniciativa Sevilla Abierta (ISA), febrero 2016. Tema: educación y tecnologias para avanzar la educación en Sevilla.
The Riviera International Conference Centre offers 10 conference rooms to choose from, the largest of which is the Forum Hall with a capacity for 1500 delegates, theatre style. The RICC can also provide a variety of ancillary rooms for seminars, workshops, small meetings and breakout sessions. The flexibility of all the centre's rooms means that the RICC can offer a choice of halls suitable for exhibitions, ideally situated close to one another to ensure a steady flow of delegates to the exhibition stands.
Slides related to Murilo Matos Mendonca's presentation via FM (videoconference) to the OLnet team of the Open University UK. Part of the OLnet's pilot virtual workshop on open educational resources
Workshop held at the University of South Africa on the 4th of Sept 2012 by Andreia Inamorato at the 1st UNISA Open and Distance Learning Conference. (Pretoria)
Everything changes: What can we learn from product development in mobile inte...Frankly, Green + Webb
Museums look towards digital products that will help engage their audiences. The sector is alive with great ideas however how come only a few make into the hands of the visitors?
The mobile interpretation industry is over 50 years old and has had many, many highs and lows. What can we learn about developing and distributing innovative digital products from these experiences? What happens when disruptors come into the market? How do we create white label digital products for organisations who strive to be unique? And what happens if the organisations motivations are different to the audiences motivations?
Workshop at the national CAN conference in September 2011: marketing for success - developing a strong brand that promotes what you do and how and why you do it.
This year marks 10 years since Locus Research was formed. This presentation provides some insight our place, who we are, how we work and some of the work we have done.
Why do communication strategies often not work? How is a vision different than a mission statement? How can marketing materials, websites, and social media interactions reflect this vision? How can you tap into deeper emotion and motivation for donors, stakeholders, employees, and volunteers? This webinar will explore what is beneath and beyond strategy – how to become more digitally and operationally aligned with what matters.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
2012 UniSA Drinking Pitch competition, "Are you a sheep? Think for yourself c...LachlanPAU
By Lachlan Praulins and Dan Beacom
In 2012, we entered the UniSA Drinking Pitch competition, which required developing a campaign relating to the social issue of student binge drinking. Our campaign incorporated print and social media and was judged the most creative by the panel comprised of members from digital agency KOJO and UniSA’s Marketing Division.
Although we didn't win the competition, we still feel very strongly that our campaign would be effective on university students. We would welcome the opportunity to work with a university or similar to bring the idea to life.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
How did this conservative brand reverse declining trends in sales and marketing and experience double digit growth within six months? They dared to be different and found new and meaningful ways to engage with customers. PEMCO's "We're A Lot Like You. A Little Different" campaign has been one of the companies most successful campaigns moving them into first place for brands most likely to be shopped in their category. In this session you'll hear how PEMCO developed a detailed branding strategy rooted in a series of decisions all brands can (and the smart ones do) make, which have helped pave the way for their brands success.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
2. Conventional wisdom demands a cause.
Unconventional wisdom examines the cause & the effect.
• At green.why not? we provoke. We provoke brands to experiment with
their messages, their mediums. We provoke consumers to get actively
involved with the environment.
• pro·voke / prəˈvōk/ Verb
• Stimulate or give rise to (a reaction or emotion, typically a strong or
unwelcome one) in someone: "the decision provoked a storm of
protest".
• Stimulate or incite (someone) to do or feel something, esp. by arousing
anger in them: "a teacher can provoke you into working harder".
3. Conventional wisdom demands an excuse.
Unconventional wisdom expects results at all costs.
• At green.why not? we invoke. We invoke ideas, summoning them from
the deep reservoir of our memories, our experiences. We invoke
participation, co-creating value for brands by making them sustainable.
• in·voke / ɪnˈvo / Verb
ʊk
• To call for with earnest desire
• To call on (a deity, Muse, etc.), as in prayer or supplication.
• To appeal to, as for confirmation.
• To cause, call forth, or bring about.
4. Conventional wisdom demands an explanation.
Unconventional wisdom evaluates underlying intentions.
• At green.why not? we evoke. We evoke niches, creating spaces in the
minds of consumers that can’t be conquered, can’t be breached by other
competing brands. We evoke emotions, bonds that last.
• e·voke / ɪˈvo / Verb
ʊk
• To call up or produce (memories, feelings, etc.): to evoke a memory.
• To elicit or draw forth: His comment evoked protests from the shocked
listeners.
• To produce or suggest through artistry and imagination a vivid impress
ion of reality: a short passage that manages to evoke the smells, colou
rs, sounds, and shapes of that metropolis.
5. the green.whynot’s
At green.why not, we are a team of dedicated young professionals.
With experience behind us, we learn quick and think fast on our feet.
• CGO (chief green officer) Amit Gupta,
with a diverse and multi-disciplinary background experienced with
agencies like Equus, Lowe Lintas, Publicis, Triton & 70 Events for
over 12 years, green.why not has the strategic edge. An adventure
sports enthusiast and having explored the Himalayas, he is not
afraid to go where no one has gone before. With his passion & love
for the nature he makes sure he finds solutions which lead to
minimum impact to the environment.
D4S – Design for Sustainability, Post Baccalaureate student @ the Gaia
education UK.
6. global green.whynot’s
@ green.whynot, we are more than a team of green
professionals...we have the passion for the environment .
• We believe that everybody who is the best can be part of the
green.whynot Near-Sourcing
• So we opened our doors to the unlimited source of talent &
resources
• Where we have the choice to get the best for the green.whynot
believers (our client)
• Advanced Technology comes to our Advantage connecting us to
achieve seamless delivery of all our projects. We understand
TIME IS @ a PREMIUM.
7. green.whynot? services
BUSINESS 2 ALL (B2A) … as long as we can provoke evoke & invoke MINDS
• BRAND COMMUNICATION
• BRAND ACTIVATION
• BRAND CREATION
• SUSTAINABILITY CONSULTING
Using various Natural MEDIA or MEANS Of Communication
• Social Digital Media
• Personal Digital Media
• The Satellite TV
• FM Radio
• Print & Outdoor
• Packaging (sustainable packaging)
• Indigenous Media (on Ground)
8. green.whynot?
It’s Nice Here
HAPPINESS 2 ALL (H2A) … as long as we can provoke evoke & invoke
MINDS
This is our initiative to give back to the community
• Community Development & Restoration
• Partnering with NGO’s targeted to kids, women , elderly & the
environment
Using MEANS Of Communication, Human & Available Resources
• VIRO-Communication
• Social Exchange of Ideas
• Up-cycle
• Develop sustainable cities & self-sustained villages – intelligent
management of resources
9. indigenous (TM) media
Our indigenous media uses resources available naturally in the surroundings to
create your brand identity.
Our communication style is unique & innovative building conversations in consumer
minds.
MEDIA that delivers OUTSTANDING IMPACT with LEAST IMPACT to the
ENVIRONMENT
• HEDGE CRAFTING
• SAND SCULPTING
• CHALK ART
• FLOWER ART – RANGOLI
• PAPER PLANTS – Seeded Paper
• MOSSAGES & CREEPERS
• WALL ENGRAVINGS
10. green.whynot?
Sustainability Consulting
• We are the change agents for the society.
• We partner with organizations interested in or engaged in
projects that aim to create a strong social impact by
providing local sustainable solutions.
• Process Product – Services Innovations – designing for the
environment
IF you want more information on going sustainable email us on
sustainable.whynot@gmail.com
11. Those who ask green.whynot?
• TUNE IN FOLK
• SUNLITE SOLAR
• NECC
• ORA SPA
• ABBOTT
• HUNGARIAN INFORMATION & CULTURE CENTRE
• ORGANIC LO
• It’s Nice Here
• SUPARAANA KA AANGAN
• indigenous media
• SCULPTURE GARDEN in LUTYENS DELHI
61. ABBOTT – DIGENE FASTMELT
mumbai dabbawala –sampling
2 rounds – OCT 2011 & FEB 2012
62. Distribution Locations
Sachets & Leaflet
• DISTRIBUTION of 100000 each
• AREAS COVERED AS BELOW
• CENTRAL – 40,000
– DADAR, WADALA, GHATKOPAR, SION, CST, NARIMAN POINT,
BALLARD PIER, FORT
• WESTERN – 40,000
– CHURCHAGATE, GRANT ROAD, BANDRA, ANDHERI, MAHALAXMI,
LOWER PAREL,
• SOUTH MUMBAI – 20,000
– CUFFE PARADE, COLABA
64. ACTIVITY EFFECTIVENESS
• 1,00,000 Samples Distributed
• Word of MOUTH by each x3
ACTUAL AWARENESS REACHED 4,00,000 Consumers * 2
Total of 8,00,000 consumers reached @ as low as Re.1
per contact.
ACHIEVING 300% EFFECTIVENESS for the CAMPAIGN
65. green.whynot?
It’s Nice Here
Community development projects
Our bit going back to the society