The document discusses green.why not?, an unconventional marketing agency that provokes brands and consumers to experiment with sustainable messages and get actively involved in environmental issues. It summarizes the agency's services such as brand communication, sustainability consulting, and using indigenous media. It provides examples of campaigns and clients including Tune In Folk, Sunlite Solar, NECC, Ora Spa, Abbott, and Organic Lo. The agency creates new brand identities, print and outdoor ads, and holds events like Souk Bizarre to showcase art and talent.
- green.why not? is an unconventional marketing agency that provokes brands and consumers to experiment with sustainable messages and get actively involved in environmental issues.
- They invoke new ideas and participation to create value for brands through sustainability. They evoke emotions and spaces in consumers' minds that can't be reached by other brands.
- The agency is led by Amit Gupta and takes an unconventional approach to evaluating brands' underlying intentions and impact rather than just causes and effects of campaigns.
At green.why not, they provoke brands and consumers to experiment with messages and get involved in environmental issues. They invoke ideas and participation to create sustainable value. They evoke niches in consumers' minds that can't be reached by other brands and elicit emotions. The team has experience developing strategic and creative solutions. They offer services like branding, sustainability consulting, and community development projects through various communication mediums while minimizing environmental impact. Their goal is to promote environmentalism and social good.
This document discusses the need to rethink design in the 21st century. It argues that design has reached a point of contamination and crisis, proliferating unnecessary products and solutions. It suggests design has become a major source of pollution and we have fulfilled its 20th century mission. It calls for pausing to question why and reconnecting design with emotional value and human well-being. The diagnosis is that responsible design should focus on doing the right things rather than just doing things, and on consuming only what is needed rather than what is wanted.
This summary provides the key details from the document in 3 sentences:
The document describes Shanti, a woman in India who fetches water daily from a local borehole instead of a nearby water treatment center run by the Naandi Foundation, despite the treated water being safer. While the treatment center is affordable and close by, Shanti is unable to carry the required 5-gallon container as it is too heavy for her. The water treatment center failed to consider Shanti's needs and culture in its design, missing an opportunity to better serve the entire community.
To conduct educational traveling exhibits while providing training for a Life Course in Ecology, Agriculture and Trade (E.A.T.) for the benefit of young entrepreneurs and youth in inner cities and rural development communities; using empowering multimedia and special events, we publish this unique opportunity to create sustainable development communities for the enjoyment, education and appreciation of the general public.
- green.why not? is an unconventional marketing agency that provokes brands and consumers to experiment with sustainable messages and get actively involved in environmental issues.
- They invoke new ideas and participation to create value for brands through sustainability. They evoke emotions and spaces in consumers' minds that can't be reached by other brands.
- The agency is led by Amit Gupta and takes an unconventional approach to evaluating brands' underlying intentions and impact rather than just causes and effects of campaigns.
At green.why not, they provoke brands and consumers to experiment with messages and get involved in environmental issues. They invoke ideas and participation to create sustainable value. They evoke niches in consumers' minds that can't be reached by other brands and elicit emotions. The team has experience developing strategic and creative solutions. They offer services like branding, sustainability consulting, and community development projects through various communication mediums while minimizing environmental impact. Their goal is to promote environmentalism and social good.
This document discusses the need to rethink design in the 21st century. It argues that design has reached a point of contamination and crisis, proliferating unnecessary products and solutions. It suggests design has become a major source of pollution and we have fulfilled its 20th century mission. It calls for pausing to question why and reconnecting design with emotional value and human well-being. The diagnosis is that responsible design should focus on doing the right things rather than just doing things, and on consuming only what is needed rather than what is wanted.
This summary provides the key details from the document in 3 sentences:
The document describes Shanti, a woman in India who fetches water daily from a local borehole instead of a nearby water treatment center run by the Naandi Foundation, despite the treated water being safer. While the treatment center is affordable and close by, Shanti is unable to carry the required 5-gallon container as it is too heavy for her. The water treatment center failed to consider Shanti's needs and culture in its design, missing an opportunity to better serve the entire community.
To conduct educational traveling exhibits while providing training for a Life Course in Ecology, Agriculture and Trade (E.A.T.) for the benefit of young entrepreneurs and youth in inner cities and rural development communities; using empowering multimedia and special events, we publish this unique opportunity to create sustainable development communities for the enjoyment, education and appreciation of the general public.
Everything changes: What can we learn from product development in mobile inte...Frankly, Green + Webb
Museums look towards digital products that will help engage their audiences. The sector is alive with great ideas however how come only a few make into the hands of the visitors?
The mobile interpretation industry is over 50 years old and has had many, many highs and lows. What can we learn about developing and distributing innovative digital products from these experiences? What happens when disruptors come into the market? How do we create white label digital products for organisations who strive to be unique? And what happens if the organisations motivations are different to the audiences motivations?
The document provides information on putting the heart back into communities by unifying diverse interests around a central theme. It discusses using interpretation to forge emotional and intellectual connections between audience interests and resource meanings. The visitor experience model and logic models for outcome-based evaluation are presented. It advocates developing a holistic, engaging, appropriate, rewarding and thematic community experience plan with stakeholders to achieve social, economic and environmental impacts. Water and its role in Hangzhou, China are given as an example of how themes and sub-themes can be developed.
This document outlines learnings from experiments with social creativity in a global advertising network. It discusses building business models centered around social dynamics and human connections. An experimental framework is proposed to define cultural problems by arising beliefs, ingrained behaviors, and institutionalized conventions. The document advocates leveraging both dedicated small teams and larger fluid groups through a collaborative network. It also discusses allowing hundreds of ideas early in the process, connecting ideas rather than protecting them, and keeping an open mind during idea curation. The key learnings are to continually experiment and revisit foundational questions.
Workshop at the national CAN conference in September 2011: marketing for success - developing a strong brand that promotes what you do and how and why you do it.
This year marks 10 years since Locus Research was formed. This presentation provides some insight our place, who we are, how we work and some of the work we have done.
This document summarizes a webinar about communicating vision and value in nonprofit organizations. The webinar discusses moving beyond linear strategic thinking to embrace more complex and adaptive systems approaches. It explores envisioning as an ongoing process of open dialogue and discovery rather than fixed plans and messages. The webinar also provides tools and strategies for communicating vision through social media in a way that pulls people in through exploration and authenticity rather than just pushing messages.
This document discusses how to build a sacred brand through nine building blocks: 1) having a clear vision and purpose, 2) defining what makes the brand superior, 3) fostering a sense of community among followers, 4) spreading the brand's message through evangelists, 5) using rituals to intensify the brand experience, 6) telling captivating stories, 7) creating moments that make the brand exceptional, 8) developing symbols to represent sustainability efforts, and 9) selecting touchpoints to engage with followers. The goal is to build brands that are as powerful, long-lasting and able to influence behavior as major world religions.
The document outlines Geoffrey Gourley's presentation at the Sustainable Councils Conference 2009. The presentation focused on three key elements for councils to meet sustainability expectations: sustainability innovation, inspired leadership, and community engagement. For innovation, Gourley discussed Australia's history of innovation and how councils can apply it. He emphasized the importance of inspired visionary leaders to drive change. And he argued councils must fully engage communities, especially youth, to achieve real sustainability results, such as through community eco-centers.
This document discusses how to market a business's green credentials. It recommends defining a brand strategy that communicates the business's core purpose and green policy. It suggests communicating with passion and getting the team involved. Finally, it advises using design elements like color psychology to cohesively convey the business's green values and convictions.
The Walt Disney Company is a global entertainment company with five business segments: parks and resorts, media networks, studios, consumer products, and interactive. It has a mission to be the leading producer of entertainment in the world. Disney employs over 100,000 people internationally and offers competitive benefits. It prioritizes corporate responsibility through environmental sustainability and community engagement initiatives. Disney analyzes its strengths in brand recognition and portfolio diversity against weaknesses in high costs and opportunities in new partnerships to maintain success.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
This document discusses a student project to create an organic soap company. The problems of water usage, pollution, and non-biodegradable detergents are explained. The project will produce organic soap using natural ingredients that do not generate foam or pollute water. An interdisciplinary approach is taken involving subjects like economics, law, marketing, and communications. The goal is to educate people about the product and encourage more sustainable practices.
2012 UniSA Drinking Pitch competition, "Are you a sheep? Think for yourself c...LachlanPAU
This document outlines a campaign to reduce irresponsible alcohol consumption among university students. The campaign aims to create a link between alcohol abuse and sheep-like behavior, and integrate this link into advertising. Key objectives are to get the message through to students using effective platforms, and find a simple and relevant theme. Research found students drink to fit in and are influenced by others. The campaign will use imagery representing student thoughts and activities, and slogans employing rhetorical questions to encourage self-reflection. It will utilize multiple platforms including video, print media, ambient media and events to maximize the $15k budget.
The document provides an agenda and overview for a leadership and administrative dynamics course. It covers topics such as strategic planning, SWOT analysis, logic models, vision and mission statements, ethics, knowledge management, and communities of practice. Key elements of effective vision and mission statements are outlined. Different leadership styles and cultures are discussed. The principles of knowledge and ethics in leadership are also reviewed.
This document provides guidance on successfully marketing green products and avoiding greenwashing. It discusses the principles of green marketing and making green products seem normal rather than focusing on making normal products seem green. It outlines the "seven sins of greenwashing" to avoid, such as suggestive pictures, hidden trade-offs, lack of proof for claims, vagueness, irrelevant claims, focusing on lesser impacts, and outright lying. The document emphasizes building a strong belief system for green products based on unique performance, sharability, connecting to social movements, clear eco-benefits, credible proof and intentions, and ease of use.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
The document outlines Disney's brand strategy, including their vision, mission, values, audience, personality, and positioning statement. It also includes brand maps comparing Disney to competitors in media networks and amusement parks. There is a gap between Disney's desired identity as family-focused entertainment and their conceived identity, with some seeing them as less innovative and more commercially driven.
How did this conservative brand reverse declining trends in sales and marketing and experience double digit growth within six months? They dared to be different and found new and meaningful ways to engage with customers. PEMCO's "We're A Lot Like You. A Little Different" campaign has been one of the companies most successful campaigns moving them into first place for brands most likely to be shopped in their category. In this session you'll hear how PEMCO developed a detailed branding strategy rooted in a series of decisions all brands can (and the smart ones do) make, which have helped pave the way for their brands success.
The campaign aims to raise awareness and funds for Keep a Child Alive's mission through a rock music competition among universities. Students can register their school online or through a mobile app. Winning bands will perform concerts at participating universities. The campaign's refreshed logo incorporates interchangeable colors representing each school. Advertising will promote the competition through social media, websites, radio and print ads encouraging students to "scream their hearts out" in support of the fight against AIDS. The goal is to overcome charity fatigue by engaging students through music and recognition for their schools.
The document discusses the Society of American Foresters (SAF) and its mission to advance sustainable forest management. Some key points:
- SAF challenges decision-makers to make forest choices based on professional knowledge and a century of experience balancing diverse resource demands.
- SAF seeks viable pathways forward by bringing science, best practices, and engaged professionals together to actively shape the future of forest management.
- SAF's core purpose is to support thriving forests, essential resources, and a strong forestry community for the greatest good in the long run.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Everything changes: What can we learn from product development in mobile inte...Frankly, Green + Webb
Museums look towards digital products that will help engage their audiences. The sector is alive with great ideas however how come only a few make into the hands of the visitors?
The mobile interpretation industry is over 50 years old and has had many, many highs and lows. What can we learn about developing and distributing innovative digital products from these experiences? What happens when disruptors come into the market? How do we create white label digital products for organisations who strive to be unique? And what happens if the organisations motivations are different to the audiences motivations?
The document provides information on putting the heart back into communities by unifying diverse interests around a central theme. It discusses using interpretation to forge emotional and intellectual connections between audience interests and resource meanings. The visitor experience model and logic models for outcome-based evaluation are presented. It advocates developing a holistic, engaging, appropriate, rewarding and thematic community experience plan with stakeholders to achieve social, economic and environmental impacts. Water and its role in Hangzhou, China are given as an example of how themes and sub-themes can be developed.
This document outlines learnings from experiments with social creativity in a global advertising network. It discusses building business models centered around social dynamics and human connections. An experimental framework is proposed to define cultural problems by arising beliefs, ingrained behaviors, and institutionalized conventions. The document advocates leveraging both dedicated small teams and larger fluid groups through a collaborative network. It also discusses allowing hundreds of ideas early in the process, connecting ideas rather than protecting them, and keeping an open mind during idea curation. The key learnings are to continually experiment and revisit foundational questions.
Workshop at the national CAN conference in September 2011: marketing for success - developing a strong brand that promotes what you do and how and why you do it.
This year marks 10 years since Locus Research was formed. This presentation provides some insight our place, who we are, how we work and some of the work we have done.
This document summarizes a webinar about communicating vision and value in nonprofit organizations. The webinar discusses moving beyond linear strategic thinking to embrace more complex and adaptive systems approaches. It explores envisioning as an ongoing process of open dialogue and discovery rather than fixed plans and messages. The webinar also provides tools and strategies for communicating vision through social media in a way that pulls people in through exploration and authenticity rather than just pushing messages.
This document discusses how to build a sacred brand through nine building blocks: 1) having a clear vision and purpose, 2) defining what makes the brand superior, 3) fostering a sense of community among followers, 4) spreading the brand's message through evangelists, 5) using rituals to intensify the brand experience, 6) telling captivating stories, 7) creating moments that make the brand exceptional, 8) developing symbols to represent sustainability efforts, and 9) selecting touchpoints to engage with followers. The goal is to build brands that are as powerful, long-lasting and able to influence behavior as major world religions.
The document outlines Geoffrey Gourley's presentation at the Sustainable Councils Conference 2009. The presentation focused on three key elements for councils to meet sustainability expectations: sustainability innovation, inspired leadership, and community engagement. For innovation, Gourley discussed Australia's history of innovation and how councils can apply it. He emphasized the importance of inspired visionary leaders to drive change. And he argued councils must fully engage communities, especially youth, to achieve real sustainability results, such as through community eco-centers.
This document discusses how to market a business's green credentials. It recommends defining a brand strategy that communicates the business's core purpose and green policy. It suggests communicating with passion and getting the team involved. Finally, it advises using design elements like color psychology to cohesively convey the business's green values and convictions.
The Walt Disney Company is a global entertainment company with five business segments: parks and resorts, media networks, studios, consumer products, and interactive. It has a mission to be the leading producer of entertainment in the world. Disney employs over 100,000 people internationally and offers competitive benefits. It prioritizes corporate responsibility through environmental sustainability and community engagement initiatives. Disney analyzes its strengths in brand recognition and portfolio diversity against weaknesses in high costs and opportunities in new partnerships to maintain success.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
This document discusses a student project to create an organic soap company. The problems of water usage, pollution, and non-biodegradable detergents are explained. The project will produce organic soap using natural ingredients that do not generate foam or pollute water. An interdisciplinary approach is taken involving subjects like economics, law, marketing, and communications. The goal is to educate people about the product and encourage more sustainable practices.
2012 UniSA Drinking Pitch competition, "Are you a sheep? Think for yourself c...LachlanPAU
This document outlines a campaign to reduce irresponsible alcohol consumption among university students. The campaign aims to create a link between alcohol abuse and sheep-like behavior, and integrate this link into advertising. Key objectives are to get the message through to students using effective platforms, and find a simple and relevant theme. Research found students drink to fit in and are influenced by others. The campaign will use imagery representing student thoughts and activities, and slogans employing rhetorical questions to encourage self-reflection. It will utilize multiple platforms including video, print media, ambient media and events to maximize the $15k budget.
The document provides an agenda and overview for a leadership and administrative dynamics course. It covers topics such as strategic planning, SWOT analysis, logic models, vision and mission statements, ethics, knowledge management, and communities of practice. Key elements of effective vision and mission statements are outlined. Different leadership styles and cultures are discussed. The principles of knowledge and ethics in leadership are also reviewed.
This document provides guidance on successfully marketing green products and avoiding greenwashing. It discusses the principles of green marketing and making green products seem normal rather than focusing on making normal products seem green. It outlines the "seven sins of greenwashing" to avoid, such as suggestive pictures, hidden trade-offs, lack of proof for claims, vagueness, irrelevant claims, focusing on lesser impacts, and outright lying. The document emphasizes building a strong belief system for green products based on unique performance, sharability, connecting to social movements, clear eco-benefits, credible proof and intentions, and ease of use.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
The document outlines Disney's brand strategy, including their vision, mission, values, audience, personality, and positioning statement. It also includes brand maps comparing Disney to competitors in media networks and amusement parks. There is a gap between Disney's desired identity as family-focused entertainment and their conceived identity, with some seeing them as less innovative and more commercially driven.
How did this conservative brand reverse declining trends in sales and marketing and experience double digit growth within six months? They dared to be different and found new and meaningful ways to engage with customers. PEMCO's "We're A Lot Like You. A Little Different" campaign has been one of the companies most successful campaigns moving them into first place for brands most likely to be shopped in their category. In this session you'll hear how PEMCO developed a detailed branding strategy rooted in a series of decisions all brands can (and the smart ones do) make, which have helped pave the way for their brands success.
The campaign aims to raise awareness and funds for Keep a Child Alive's mission through a rock music competition among universities. Students can register their school online or through a mobile app. Winning bands will perform concerts at participating universities. The campaign's refreshed logo incorporates interchangeable colors representing each school. Advertising will promote the competition through social media, websites, radio and print ads encouraging students to "scream their hearts out" in support of the fight against AIDS. The goal is to overcome charity fatigue by engaging students through music and recognition for their schools.
The document discusses the Society of American Foresters (SAF) and its mission to advance sustainable forest management. Some key points:
- SAF challenges decision-makers to make forest choices based on professional knowledge and a century of experience balancing diverse resource demands.
- SAF seeks viable pathways forward by bringing science, best practices, and engaged professionals together to actively shape the future of forest management.
- SAF's core purpose is to support thriving forests, essential resources, and a strong forestry community for the greatest good in the long run.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
2. Conventional wisdom demands a cause.
Unconventional wisdom examines the cause & the effect.
• At green.why not? we provoke. We provoke brands to experiment with
their messages, their mediums. We provoke consumers to get actively
involved with the environment.
• pro·voke / prəˈvōk/ Verb
• Stimulate or give rise to (a reaction or emotion, typically a strong or
unwelcome one) in someone: "the decision provoked a storm of
protest".
• Stimulate or incite (someone) to do or feel something, esp. by arousing
anger in them: "a teacher can provoke you into working harder".
3. Conventional wisdom demands an excuse.
Unconventional wisdom expects results at all costs.
• At green.why not? we invoke. We invoke ideas, summoning them from
the deep reservoir of our memories, our experiences. We invoke
participation, co-creating value for brands by making them sustainable.
• in·voke / ɪnˈvo / Verb
ʊk
• To call for with earnest desire
• To call on (a deity, Muse, etc.), as in prayer or supplication.
• To appeal to, as for confirmation.
• To cause, call forth, or bring about.
4. Conventional wisdom demands an explanation.
Unconventional wisdom evaluates underlying intentions.
• At green.why not? we evoke. We evoke niches, creating spaces in the
minds of consumers that can’t be conquered, can’t be breached by other
competing brands. We evoke emotions, bonds that last.
• e·voke / ɪˈvo / Verb
ʊk
• To call up or produce (memories, feelings, etc.): to evoke a memory.
• To elicit or draw forth: His comment evoked protests from the shocked
listeners.
• To produce or suggest through artistry and imagination a vivid impress
ion of reality: a short passage that manages to evoke the smells, colou
rs, sounds, and shapes of that metropolis.
5. the green.whynot’s
At green.why not, we are a team of dedicated young professionals.
With experience behind us, we learn quick and think fast on our feet.
• CGO (chief green officer) Amit Gupta,
with a diverse and multi-disciplinary background experienced with
agencies like Equus, Lowe Lintas, Publicis, Triton & 70 Events for
over 12 years, green.why not has the strategic edge. An adventure
sports enthusiast and having explored the Himalayas, he is not
afraid to go where no one has gone before. With his passion & love
for the nature he makes sure he finds solutions which lead to
minimum impact to the environment.
D4S – Design for Sustainability, Post Baccalaureate student @ the Gaia
education UK.
6. global green.whynot’s
@ green.whynot, we are more than a team of green
professionals...we have the passion for the environment .
• We believe that everybody who is the best can be part of the
green.whynot Near-Sourcing
• So we opened our doors to the unlimited source of talent &
resources
• Where we have the choice to get the best for the green.whynot
believers (our client)
• Advanced Technology comes to our Advantage connecting us to
achieve seamless delivery of all our projects. We understand
TIME IS @ a PREMIUM.
7. green.whynot? services
BUSINESS 2 ALL (B2A) … as long as we can provoke evoke & invoke MINDS
• BRAND COMMUNICATION
• BRAND ACTIVATION
• BRAND CREATION
• SUSTAINABILITY CONSULTING
Using various Natural MEDIA or MEANS Of Communication
• Social Digital Media
• Personal Digital Media
• The Satellite TV
• FM Radio
• Print & Outdoor
• Packaging (sustainable packaging)
• Indigenous Media (on Ground)
8. green.whynot?
It’s Nice Here
HAPPINESS 2 ALL (H2A) … as long as we can provoke evoke & invoke
MINDS
This is our initiative to give back to the community
• Community Development & Restoration
• Partnering with NGO’s targeted to kids, women , elderly & the
environment
Using MEANS Of Communication, Human & Available Resources
• VIRO-Communication
• Social Exchange of Ideas
• Up-cycle
• Develop sustainable cities & self-sustained villages – intelligent
management of resources
9. indigenous (TM) media
Our indigenous media uses resources available naturally in the surroundings to
create your brand identity.
Our communication style is unique & innovative building conversations in consumer
minds.
MEDIA that delivers OUTSTANDING IMPACT with LEAST IMPACT to the
ENVIRONMENT
• HEDGE CRAFTING
• SAND SCULPTING
• CHALK ART
• FLOWER ART – RANGOLI
• PAPER PLANTS – Seeded Paper
• MOSSAGES & CREEPERS
• WALL ENGRAVINGS
10. green.whynot?
Sustainability Consulting
• We are the change agents for the society.
• We partner with organizations interested in or engaged in
projects that aim to create a strong social impact by
providing local sustainable solutions.
• Process Product – Services Innovations – designing for the
environment
IF you want more information on going sustainable email us on
sustainable.whynot@gmail.com
11. Those who ask green.whynot?
• TUNE IN FOLK
• SUNLITE SOLAR
• NECC
• ORA SPA
• ABBOTT
• HUNGARIAN INFORMATION & CULTURE CENTRE
• ORGANIC LO
• It’s Nice Here
• SUPARAANA KA AANGAN
• indigenous media
• SCULPTURE GARDEN in LUTYENS DELHI
61. ABBOTT – DIGENE FASTMELT
mumbai dabbawala –sampling
2 rounds – OCT 2011 & FEB 2012
62. Distribution Locations
Sachets & Leaflet
• DISTRIBUTION of 100000 each
• AREAS COVERED AS BELOW
• CENTRAL – 40,000
– DADAR, WADALA, GHATKOPAR, SION, CST, NARIMAN POINT,
BALLARD PIER, FORT
• WESTERN – 40,000
– CHURCHAGATE, GRANT ROAD, BANDRA, ANDHERI, MAHALAXMI,
LOWER PAREL,
• SOUTH MUMBAI – 20,000
– CUFFE PARADE, COLABA
64. ACTIVITY EFFECTIVENESS
• 1,00,000 Samples Distributed
• Word of MOUTH by each x3
ACTUAL AWARENESS REACHED 4,00,000 Consumers * 2
Total of 8,00,000 consumers reached @ as low as Re.1
per contact.
ACHIEVING 300% EFFECTIVENESS for the CAMPAIGN
65. green.whynot?
It’s Nice Here
Community development projects
Our bit going back to the society