This document provides an agenda for a seminar on greening music and media events. The seminar will feature a panel discussion on implementing environmental management practices in event production. Panelists will represent various Finnish music festivals and events, as well as a major event production company. They will discuss their experiences greening their events, including drivers for change, waste management successes and challenges, green energy use, innovative reuse and recycling solutions, difficulties encountered, and highlights. The goal is to present real-world examples that other event producers can learn from and apply to their own work.

1. MUSIC & MEDIA –SEMINAR
Saturday 20th October
11.30–12.30 / Ballroom 1
Greening events!
Events have environmental impacts but the people behind them also have an opportunity to respond to the
public's demand for more sustainable alternatives. To make the change, we need to think about how
environmental issues can be taken into consideration in the production process. This panel introduces new tools
and instructions on how event producers can green up their events. The panelists will share their ideas and give
concrete examples on environmental actions they have taken, what problems they may have faced and how they
see the green event industry developing in the future.
Forewords: Niklas Lundell (Way Out West festival, Sweden) (15min)
Panelists:
Flow Festival – Emilia Mikkola emilia@flowfestival.fi
Ilosaarirock – Katri Kilpiä katri.kilpia@ilosaarirock.fi
Klubi Tampere – Tero Viikari tero@klubi.net
LiveNation – Ritva Väänänen ritva.vaananen@livenation.fi
(Ruisrock – Mikko Niemelä mikko.niemela@ruisrock.fi)
Moderators:
Mira Jarkko
Environmental Planner
City of Helsinki Environment Centre
Mira is a long term environmental specialist. For the last 5 years she has been working in corporate
environmental management field; especially developing the light environmental management system called
EcoCompass for small and medium companies. The EcoCompass system was developed in co-operation with
similar Scandinavian systems and is now piloted for events in Greening Events –project.
Prior to her work with companies, Mira worked developing environmental responsibility in various projects e.g.
planning exhibitions and producing events. Currently Mira works as Environmental Planner at City of Helsinki
Environment Centre, and co-ordinates for example the co-operation between City of Helsinki and businesses in
new Climate Partners -network.
Elina Levula
Project Planner
Greening Events –project
Elina majored in Corporate Environmental Management, with thesis called ’Greening event –Environmental
management in event management’ in University of Jyväskylä. After university she found herself working as
sustainability assistant and later sustainability co-ordinator for major festival producer in UK, Festival Republic.
Soon after returning to Finland she continued working in her field of passion, developing the sustainable event
industry, as project planner in Greening Events –project (2012-2014), co-ordinated by City of Helsinki
Environment Centre.

2. TIMETABLE
11.00-11.30 ‘Green room’ discussion among presenter Niklas Lundell, moderators and panelists (for those who
are available) in the hotel launch.
11.30- 11.45: Forewords: Niklas Lundell (15min)
11.45-12.30: The script for the panelists (45min):
We will be discussing about environmental management in event production, in practice. Our aim is to present
tools and actions that viewers can understand and implement in their own work/production. Let’s try to give
examples how environmental management has grounded in your production and what actions have been
implemented. We should also honestly speak about what was easily changed, what is challenging and why. We
shall move from environmental aspect (waste, energy use, material use etc) to another. Here is the initial ‘script’
that we will loosely follow:
1. What are the 2 most important drivers in greening your event?
o Values? Life style? Staff? Image? Training? Management? Available services? Money?
2. Waste management – What are the weakest and strongest links?
a. What have made your waste management network strong –resulting high recycling figures?
b. What has made it difficult?
3. What about Green energy ? Do you use it? Is it easy to get? What are the obstacles?
a. Is green energy easily available?
b. Is it more expensive?
4. Can you tell me innovative examples of re-use and recycle or even immaterial solutions?
a. Please give concrete examples :)
5. Can you tell me about a time when things went really wrong?
a. Please give concrete examples :)
6. Can you share highlights or best memories of greening your event ?
a. What has been most rewarding and why (unless you have told it already)?
12.30-13.00: Lunch break
13.00-15.00: Greening Events! - event clinic in Masuuni
Please come around the clinic for further discussion and questions if you have time!