Green IT story.ppt

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential
Presentation_ID 1
Cisco’s Green Story

Presentation_ID 2
EcoBoard
Mission
Green
Vision
Green
Facts
Green
Stories

Presentation_ID 3
EcoBoard
Mission

Presentation_ID 4
Cisco is a Leader in Greening the Way
In 2006, Cisco established the EcoBoard,
co-chaired by Tony Bates, Laura Ipsen & Ron Ricci
IBSG
Legal
Manufacturing
Sales
Communications
Finance
Marketing
Engineering
Services
Cross Functional Teamwork
Cross Functional Teamwork

Presentation_ID 5
Cisco’s Green Mission
Operations
Products
Architecture
Employees
Impacting how we operate
as a business
Creating efficiencies and
innovations in our products
Providing solutions to our customers
to address global environmental issues
Inspiring our employees to
get involved and take action

Presentation_ID 6
EcoBoard
Mission
Green
Vision

Presentation_ID 7
It’s the Responsibility
of Every Industry to
be Greener…
The Information/Communications (ICT) Industries Account
for 2% of the World’s Green House Gases.
The Opportunity for ICT is to Reduce the 2%
while disproportionately Impacting the other 98%.

8
Presentation_ID
Green Networks Vision
Make Every Connection
a Green Connection
Today: 1,250B Internet users
1B+ connections
2012: 2.5B Internet users
5B+ connections

9
Presentation_ID
Green Networks Vision
MONITOR
MANAGE
REDUCE
Electricity Use in Offices
Appliances in Homes
Traffic Flows in Cities
Make Every Connection a
Green Connection
Mobile
Networks
Enterprise
Networks
Service Provider
Networks
RFID
Sensor
Networks
Home
Networks
Small Business
Networks
Wi-Fi

10
Presentation_ID
MONITOR
MANAGE
REDUCE
Green Networks: How 2% Impacts 98%
Make Every Connection a Green Connection
Electricity Use in Offices
• More than 70% of electricity consumed in the United States
is used in office buildings.
• Lighting and office equipment account for almost 46% of an
office building's energy use.
• 25% of all air pollution comes from automobiles; the slower
traffic moves in a city, the greater the pollution in a city.
• 40% of the pollution in Beijing is caused by traffic congestion.
• Boston commuters burn 63 million gallons of fuel each year
idling in traffic jams.
Traffic Flows in Cities
Appliance Use in Homes
• In the average home, 75% of the electricity used to power
home electronics is consumed while the products are
turned off.
• High-tech electronics account for more than 13 percent of a
typical household energy budget. By 2020, it could be as
much as 25 percent.

Presentation_ID 11
OPERATIONS
PRODUCTS
ARCHITECTURE
EcoBoard
Mission
Green
Vision
Green
Facts

Presentation_ID 12
Greening Cisco’s Operations
Reducing energy use across the company
Limiting the greenhouse gas emissions
implicated in global warming
Closely managing water use
Monitoring and properly disposing of
hazardous materials

Presentation_ID 13
Green Power Purchasing
In August 2007, IndustryWeek named Cisco the “Greenest IT
company” noting that Cisco is the 11th largest purchaser of
renewable energy in the United States.
FACTS
Total green power purchases for US facilities in FY2007 was
88.6 million kWh; total worldwide was 115 million kWh.
Cisco’s green power purchases are equivalent to preventing
more than 124 million pounds (56,400 metric tons) of carbon
dioxide from entering the atmosphere.
Combined with UK initiatives, this represents the prevention
of 69,000 metric tons per annum of carbon dioxide.
In FY2007, Cisco purchased more green power than ever
before, including an additional 79.9 million kWh for our
headquarters site.

Presentation_ID 14
FACTS
“From Carbon to Collaboration”
Clinton Global Initiative
In FY2007, Cisco committed at the Clinton Global Initiative to
reducing carbon emissions from corporate air travel by 10% and
invested $22.2 million in collaboration technologies (TelePresence,
Unified Communications, and Cisco Shared Workspace).
In FY2007, Cisco successfully decoupled
revenue/headcount growth from carbon emission
growth and reduced carbon emissions from travel by
10% per employee.
Accomplished through the use of Unified
Communications. Cisco has installed roughly 125
TelePresence units in more than 20 countries and
almost 60 cities worldwide.
In FY2007, Cisco held nearly 25,000
meetings via TelePresence
(98 TelePresence meetings = 1 cross
country flight.)

Presentation_ID 15
FACTS
AMPS reduces equipment power use by 40%,
representing a substantial savings in both carbon
emissions and electricity bills.
AMPS is saving approximately $65,000 per month by
turning off idle equipment and reducing the load on
building air-conditioning systems.
Reducing Power in Labs/Data Centers
Cisco has developed the Automated Managed Power System
(AMPS), which identifies equipment that is not in a test cycle
and powers it down.

Presentation_ID 16
FACTS
In two years, World Wide Reverse Logistics (WWRL)
increased returned product re-use from virtually zero
in FY 2005 to 22% of its inbound volume in FY 2007.
This equates to 3.7 million lbs of material re-used
instead of scrapped.
Green Supply Chain Management
Cisco is committed to sourcing, manufacturing and
selling all of our products in an environmentally
responsible manner.
Collaborating with an enterprise customer, we created
a new "dense wave packaging model" that reduced
packing materials by 77%.

Presentation_ID 17
FACTS
With the waterless urinal projects, we estimate that
water consumption will go down by more than 8.5
million gallons per year once installation is complete
in 2008.
At our San Jose headquarters, Cisco uses only
recycled water for landscape irrigation and fountains,
which represents approximately 45% of our total
700,000 cubic feet of water consumption.
In California alone, we are saving more than 81 million
gallons of water each year due to our water
conservation efforts.
Reducing Water Use
Cisco installed waterless urinals in restrooms at our San Jose
headquarters and installed 60 taps with sensors in our
Brussels office.

Presentation_ID 18
FACTS
Managing Operational Waste
Cisco strives to manage, reduce, or eliminate operational waste
— which includes office, landscaping and cafeteria wastes.
In San Jose, 74% of the total waste stream is now
diverted from the landfill.
In our Brussels office, installation of new recycling
bins and an employee education program boosted the
recycling rate from 40 to 80 percent.
At our San Jose headquarters, we are testing a
program to sort 100 percent of our office waste to
make sure no recyclable materials end up in the
landfill.

Presentation_ID 19
Greening Our Products
Sustainable Product Design
Product Energy Efficiencies
Commitment to Standards
Responsible Supply Chain Management

Presentation_ID 20
Sustainable Product Design
Easily recycled or reused
Modular and scalable, so the product can be upgraded
instead of having to be completely replaced
Compatible with previous and future versions of Cisco
processing cards, so obsolescence is kept to a minimum
Complementary with standard chassis dimensions,
so customers can use their existing equipment racks

Presentation_ID 21
FACTS
Commitment to Standards
Cisco actively participates in these organizations
and groups.
Cisco strives to increase the energy efficiency of our products
while also enhancing performance.

Presentation_ID 22
FACTS
Cisco has incorporated power-reduction features into many of our
consumer products.
The hard drive in the Scientific Atlanta set-top box
digital video records automatically goes into sleep
mode between the hours of 1:00 am and 6:00 am.
Cisco Unified Communications Manager V4 allows the
displays on all the IP phones connected to a network
go dark at a given time after business hours. This
results in a savings up to 25% of a phone’s energy
consumption
All Cisco power adapters meet the ENERGY STAR
requirements (California).
Product Energy Efficiency

Presentation_ID 23
7200 Series Router’s Increased Efficiency
Since its launch in 1996, Cisco’s 7200 Series router has evolved
to now process two-million packets per second of data, voice,
security, and other traffic using the same original capacity
power supply – a 20x increase in power efficiency.
Packets/Watts
2000
1998
1996 2002 2004 2006
2000
3000
4000
5000
6000
7000
8000
1000
0
Source: Cisco Corporate Citizenship Report 2006

Presentation_ID 24
FACTS
Connected Urban Development
Piloting in three cities: San Francisco, Seoul, Amsterdam.
Total investment in this initiative estimated at $15
million. The Amsterdam initiative is expected to save
76K tons of CO2 over five years.
Cisco has launched an initiative that embeds advanced
information communication technology in urban infrastructure
and management systems in order to reduce global warming.
Cities consume 75% of the world’s energy and are
responsible for 80% of greenhouse gas emissions.
Cisco’s product development organization will determine
how to use technology innovation to manage traffic
patterns and create an urban communications
infrastructure that increases the efficiency of
traffic flows.

Presentation_ID 25
FACTS
The Cisco Connected Real Estate program integrates the control
and management of disparate building systems over a single IP
network.
Converged network approach generated capital
savings of 24%.
Reduced operating expenses by 30%.
40% reduction in electrical demand.
Cisco Connected Real Estate

Presentation_ID 26
GREEN CULTURE
Green
Stories
EcoBoard
Mission
Green
Vision
Green
Facts

Presentation_ID 27
FACTS
Cisco’s 2007 Worldwide Environmental Awareness program
increased employee awareness of environmental challenges and
offered ideas on how to become more environmentally friendly.
Cisco employees participate in national events such as Earth Day
and Bike to Work Day.
435 cyclists participated in Bike to Work Day at a
dozen Cisco sites in four countries.
35 Cisco Civic Councils sponsored or supported local
and regional initiatives.
Nurturing a Green Culture
During our 2007 Earth Day celebration, 16 Cisco sites
worldwide collected nearly 200 metric tons of
unwanted personal and work-related electronic
equipment, a 40-percent increase over FY06.

Presentation_ID 28

Presentation_ID 29
Cisco and the
Environment
We are committed to a high standard of environmentally responsible
business practices, from products and solutions that benefit the environment
to environmentally responsible operations throughout the world.

Presentation_ID 30
Cisco’s Green strategy
 Impacting how we operate
as a business
 Creating efficiencies and
innovation in our products
 Providing solutions to our
customers to address global
environmental issues
 Inspiring our employees to get
involved and take action
We Aim to be Environmentally
Responsible by:

Presentation_ID 31
 Collaboration Productivity to Reduce
Carbon Emissions
Geographic scope: Global
Cisco commits to invest $20M in collaboration technologies to
increase person to person interaction while reducing need for
air travel.
This will drive a 10% reduction of Cisco's carbon emissions from
air travel.
www.clintonglobalinitiative.org
Cisco’s 2006 Commitments…Climate Change

Presentation_ID 32
 Connected Urban Development to
Reduce Carbon Emissions
Geographic Scope:
Seoul, Amsterdam, San Francisco
Cisco commits to invest $15M in people,
research and equipment over the next five
years to pilot an initiative in conjunction with
cities… to transform the flow of people and
traffic within cities to reduce carbon
emissions from cars, trains, buses and other
forms of transportation.
www.clintonglobalinitiative.org
San Francisco
Amsterdam
Seoul
San
Francisco
Cisco’s 2006 Commitments…Climate Change

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