1. Growing from Strength-to-Strength in
the Data Centre

2. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 2
Global and ANZ Leadership and Momentum
Globally…
 As of February 2014, there are over 30,000 unique UCS
customers which represents 53% Y/Y growth
 More than 75% of all Fortune 500 customers have invested in
UCS
 Over 3,850 Channel Partners are actively selling UCS
worldwide and over 1,900 UCS specialized partners
 The Nexus Series is a proven platform with 52,000 NX-OS
customers and 11,500,000 10G ports shipped
In ANZ…
 According to IDC, Cisco was #1 in x86 Blade market share in
4 of the last 6 quarters in Australia
 Cisco holds 70% market share in ANZ for 10G modular +
fixed switching (includes Nexus)
Source: IDC

3. 3
Benefits of Cisco Unified Computing System
Celebrating its 5th Anniversary
Sources: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks
Superior Economics and Operations
6
New World-
Record
Application
Performance
Benchmarks
54%
Reduction of
Power and
Cooling
Costs
61%
Reduction of
Ongoing
Management
Costs
77%
Cabling
Reduction
84%
Reduction in
Provisioning
Times
On the Intel® Xeon®
processor E7 v2 Family

4. Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco UCS Customers

5. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 5
Hastings Deering
 As part of Hastings Deering’s Business Transformation
Program (BTP), a new platform was needed to deliver
the objectives and outcomes identified in the BTP.
 Microsoft Dynamics was selected as the platform to be
rolled out to support 3,000 concurrent users (once
completed) across the region hosted out of the
Brisbane Operational Center.
 A Cisco-based network platform with Nexus 9000 –
with Application Centric Infrastructure (ACI) as the core
– together with Cisco UCS, Cisco UCS Director for
automation was selected to deliver an SDN-based
architecture to support the Microsoft Dynamics
environment.

6. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Enterprise Apps
VBLOCK
FLEXPOD
Compu
te
Networ
k
Virtualizat
ion
Operating
Systems
Applicati
ons
Information
WHOLE OFFERS
VXI
RISC Migration
Applications
Databases
Business Analytics/
Big Data
Virtual Desktop
HANA &
BWA
Operating
System &
Hypervisor
Management
Vertical Solution
Focus
Healthcare Financial Services Manufacturing Retail Telecom

7. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 7
ANZ Leadership: Playing to our Strengths
 Leader in cloud adoption
 Well ahead of the curve in virtualisation
 Our partners are tremendous evangelists Cisco’s
commitment to “Partner-led”
 Customers continue to demand more innovation
Application Centric Infrastructure (ACI)

8. Soni Jiandani, Senior Vice President
Insieme Networks Business Unit, Cisco

9. Cisco Confidential 9
 Type
 Consumption
 Delivery
78% Network is even more critical to
delivering applications than a
year ago*
* Cisco Global IT Impact Survey
Applications
Are Changing
 Big Data, Distributed, Mobile
 Cloud – Public, Private, Hybrid
 Any where, Any Time, Any Device
THE NETWORK IS THE INFORMATION BROKER FOR ALL
APPLICATIONS

10. Cisco Confidential 10
A NEW OPEN OPERATING MODEL IS REQUIRED
TRADITIONAL NETWORK MODEL
Focus on
Large, Stable, IP
Networks
Network Centric
Network of Boxes

11. Cisco Confidential 11
A NEW OPEN OPERATING MODEL IS REQUIRED
TODAY’S SDN DATACENTRE MODEL
Concepts: Centralised
Controller and Overlay
Remains Network
Centric Abstraction
Software-Based
Network Virtualisation

12. Cisco Confidential 12
NETWORK VS. APPLICATIONS
APPLICATIONS
Any
Application
Any Time
Anywhere
NETWORKS
• Scalability
• Stability
• Reliability
• Performance
• Rapid Deployment
• Grow, Shrink, Move as Needed
• Compute, Storage, and
Network
Requires an Application Centric Infrastructure

13. Cisco Confidential 13
A NEW OPEN OPERATING MODEL IS REQUIRED
TODAY’S SDN DATACENTRE MODEL
Concepts: Centralised
Controller and Overlay
Remains Network
Centric Abstraction
Software-Based
Network Virtualisation
FUTURE OPEN MODEL
Application Centric Infrastructure
FOCUS ON APPLICATIONS!
Application Centric Abstraction
Application Agility Across Entire Infrastructure
(Compute, Storage, Network)

14. Cisco Confidential 14
CONTINUED HISTORY OF INNOVATION
Cat 5K/6K
(Crescendo)
MDS-SAN
(Andiamo)
Unified Fabric + FEX +
UCS
(Nuova)
Nexus 9000 + ACI
(Insieme)
50+ Customers
>800 Pipeline
Leading the industry in data
centre innovation

15. Cisco Confidential 15
APPLICATION CENTRIC INFRASTRUCTURE
PROGRESS AND MOMENTUM
New Nexus 9000 Platforms Nexus 9000 Momentum
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
15%
7%
26%
19%
13%
20%
Other
APJC
EMEAR
US Commercial
US SP
US Enterprise
PIPELINE >800 CUSTOMERS
CUSTOMERS ACROSS DIFFERENT
SEGMENTS
RAPID CHANNEL PARTNER SCALE
ACI Ecosystem Update
NEW PARTNERS
Early Design Wins in all Major Geographies and Segments:
Enterprise, Cloud, Service Providers, Public Sectors, Commercial

16. Cisco Confidential 16
WAN
Firewall
LB to App
Connect to DB
Connect to App
High Priority
APPLICATION
REQUIREMENTS
WEB APP DB
DBWEB APP
F/W
ADC ADC
ACI UNDERSTANDS AND SPEAKS APPLICATION NEEDS
DIRECTLY MAP TO ACI NETWORK PROFILES
NETWORK
REQUIREMENTS

17. Cisco Confidential 17
OPEN RESTFUL APIS
CENTRALIZED POLICY MODEL
OPEN SOURCE
CONTROLLER
APIC
ACI BUILDING BLOCKS
NEXT GENERATION NEXUS—TRADITIONAL NETWORKS
POLICY MODEL
ACI
>_>_
50% SIMPLER
CODE BASE
FUTURE PROOF
UPGRADABLE
TO ACI
PROGRAMMABILITY
AND AUTOMATION
NETWORK
VIRTUALISATION
SUPPORT
RESILIENCY:
IN SERVICE PATCHING,
UPGRADE, FAST RESTART
ACI BUILDING BLOCKS
FUTURE PROOF—SOFTWARE UPGRADABLE TO ACI
NEXUS 9500 and 9300
INNOVATIONS IN SOFTWARE HARDWARE AND SYSTEM DESIGN
PRICE POWER EFFICIENCYPROGRAMMABILITYPORT DENSITYPERFORMANCE
OPTIMIZED NX-OS
NEXUS 9508 & 9300
SHIPPING NOW

18. Cisco Confidential 18
INDUSTRY’S FASTEST 10/40G ROUTER
INCREASED
RELIABILITY
2.8X BETTER
Mean Time
Between
Failures
COMPONENTS
30% OF TRADITIONAL
MERCHANT DESIGN
SAME HARDWARE – UPDATED SOFTWARE FOR ACI CAPABILITY
POWER EFFICIENCY
15% GREATER
power and
cooling efficiency
40G LINE RATE
288 x 40G ports
100% throughput
ASIC APPROACH
Innovation in Cisco ASICs

19. Cisco Confidential 19
NEW PARTNERS:
Published
Data Model
Open and
Standard APIs
Open Source Open Standards
APIC
WITH THE BROADEST ECOSYSTEM OF PARTNERS
NEW PARTNERS EMBRACE POWER OF OPEN ECOSYSTEM
L4..7 Services, System
Management, Virtualisation, Orchestration and
Application Vendors

20. Cisco Confidential 20
APPLICATION CENTRIC INFRASTRUCTURE
INVESTMENT PROTECTION
APIC
Physical
Networking Compute
Multi DC
WAN and Cloud
L4–L7
Services Storage
Integrated
WAN Edge
Hypervisors
and Virtual
Networking
Nexus 2K
Nexus 7K

21. Craig Warren
Infrastructure Services Director
Deakin University

22. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 22
Deakin University Data Centre Transformation
 A changing Higher Education Landscape has driven a multi
year Data Centre Transformation
Increase in e-learning – MOOCS
Requirement to support remote campus
Researchers requiring new types of services
 One of the first Universities to provide a centralized “shared
services” model
Increased demand on Data Centre services – need for 24x7
on-demand services to service students, staff & researchers
Legacy infrastructure did not satisfy these requirements
 Early adopter of Cisco Unified Computing System & Nexus
(2010)

23. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 23
Prior to Cisco UCS and Nexus
 A highly virtualised environment, looking for additional
gains from reducing operational cost and increasing
agility
 Took 8 weeks to deploy new physical servers
 High operational costs to manage physical servers
 Unpredictable costs to deliver new services

24. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 24
After Cisco UCS & Nexus
 Transitioned to policy-based compute infrastructure
 Policy-based compute infrastructure moved and prioritised
resources onto IT projects with strong teaching and learning
outcomes
IT has been able to support a move from 700 VMs 1200
VMs, which translates to increased IT demand, all while student
growth has been increasing 5% year-over-year
 While it used to take 8 weeks, it now takes less than 20
minutes to deploy new systems and applications.
 Reduction in cabling, rack space & power and cooling
 Reduction in servers from 350 to 88
 Near-linear costs to add additional capacity

25. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 25
What’s Next…
 Research is increasing in importance to University
 Changing macro economic landscape in rural areas putting
pressure on the University to innovate
 Transition Data Centre network to policy based framework
 Looking to gain benefits of increased security, lower
operational costs and rapid application deployment
 Replicate success with server infrastructure to the network
team within the Data Centre today and extend the campus in
the future

26. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 26
Panel Discussion
Craig Warren
Deakin
University
Soni Jiandani
Cisco

27. Q&A