Reputelligence lifecycle v3 Volkswagen "defeat device"
•
1 like•308 views
May 2014 There was a line up to the problem. It was not sudden. There was time to fix the problem without shortcuts (1 year). Before the problem got out of hand (involvement of authorities). Big mistake N#1 (unintentionally or intentionally): Volkswagen tells regulators that the differences amount to technical issues and "unexpected" test conditions. First try to cover up or the start of workarounds? Protective statement. Recall in December 2014. Because the problem couldn't be fixed? The intention to “doctor” could also have been started here. May 2015 next governmental involvement. Second chance to make things right i.e. coming forward or disclose voluntarily. July 2015 point of no return. Third chance for a coming out or getting a handle on the problem. September 2015 problem total out of control on all levels; politically, technically, environmentally, reputation wise.
More Related Content
Similar to Reputelligence lifecycle v3 Volkswagen "defeat device"
Similar to Reputelligence lifecycle v3 Volkswagen "defeat device" (20)
More from Reputelligence
More from Reputelligence (20)
Recently uploaded
Recently uploaded (20)
Reputelligence lifecycle v3 Volkswagen "defeat device"
- 2. THE PROBLEM LIFE CYCLE Applied to the Volkswagen Scandal "defeat devices" Copyright 2015 Reputelligence
- 3. The Lead up • May 2014: Researchers at West Virginia University and the International Council on Clean Transportation publish "significantly higher in-use emissions" in a 2012 Jetta TDI and 2013 Passat TDI, according to the EPA. Volkswagen tells regulators that the differences amount to technical issues and "unexpected" test conditions. • December 2014: Volkswagen agrees to voluntarily recall its diesel cars to address the emissions issues. • May 2015: CARB tests the updated emissions on a 2012 Passat TDI, in a lab and on the road. The agency finds some improvement, but not enough. Copyright 2015 Reputelligence Source: https://www.cars.com/articles/vw-diesel-crisis-timeline-of-events-1420681251993/
- 4. The Lead up • July 2015: CARB shares its findings with VW. None of the technical issues suggested by the automaker are found to explain CARB's results. Between July 8 and Sept. 3, CARB and the EPA say they will not certify VW's 2016 diesel lineup, a necessary step to put those cars on sale. Only then does VW admit to software irregularities. The automaker discloses that the software calibrations in three separate diesel emissions systems had "a second calibration intended to run only during certification testing," according to CARB. • Sept. 3 2015: VW admits that the cars were "designed and manufactured with a defeat device to bypass, defeat or render inoperative elements of the vehicle's emission control system," CARB says. • The software uses "dyno" and "road" calibrations that read when an emissions test is being conducted; when the car is not being tested, the "road" calibration dials back the effectiveness of two types of emissions-treatment systems: nitrogen oxide traps and selective catalytic reduction (a urea solution). When dialed back, the systems allow the engine to emit nitrogen oxide levels that are 10 to 40 times the allowable amount by the EPA. Copyright 2015 Reputelligence Source: https://www.cars.com/articles/vw-diesel-crisis-timeline-of-events-1420681251993/
- 5. Principles in reverse • Since the problem has been discovered by authorities and raised as a formal claim the lifecycle works back wards. • This means the next obstacles are – Politically (CEO already had to step down) – Opportunists/ Competitors (Mercedes announced/ assured they have no defeat devices in their cars) others to come – Investigative Journalists will now go out and hunt down anything related to Volkswagen and diesel cars and of course put everyone else under scrutiny – Bloggers will pick the topic up too and correlate with old stories and facts • Big4’s will eventually step in and create assurance services around this “unregulated” topic. Another money printing machine… Copyright 2015 Reputelligence
- 6. Single Event Trend Systemic Request Claim Formal Claim Latent Regulation Settlement Publicinterest/#involvedparties Time Activists Scentists Intellectuals Academia Public Media Politicians Press Government Bodies Groups Personal Involvement Reputelligence™ Problem LifeCycle Copyright 2015 Reputelligence May 2014 Dec 2014 May 2015 Jul 2015 Sept .18th Researchers at West Virginia University and the International Council on Clean Transportation publish "significantly higher in-use emissions" CARB tests the updated emissions. The agency finds some improvement, but not enough. Volkswagen agrees to voluntarily recall its diesel cars to address the emissions issues. Between July 8 and Sept. 3, CARB and the EPA say they will not certify VW's 2016 diesel lineup, a necessary step to put those cars on sale. Only then does VW admit to software irregularities. VW admits that the cars were "designed and manufactured with a defeat device to bypass, defeat or render inoperative elements of the vehicle's emission control system," CARB says. Big mistake N#1 (unintentionally or intentionally): Volkswagen tells regulators that the differences amount to technical issues and "unexpected" test conditions.
- 7. Conclusion • May 2014 There was a line up to the problem. It was not sudden. There was time to fix the problem without shortcuts (1 year). Before the problem got out of hand (involvement of authorities). • Big mistake N#1 (unintentionally or intentionally): Volkswagen tells regulators that the differences amount to technical issues and "unexpected" test conditions. first try to cover up or the start of workarounds? Protective statement. • Recall in December 2014. Because the problem couldn't be fixed? The intention to “doctor” could also have been started here. • May 2015 next governmental involvement. Second chance to make things right i.e. coming forward or disclose voluntarily. • July 2015 point of no return. Third chance for a coming out or getting a handle on the problem. • September 2015 problem total out of control on all levels; politically, technically, environmentally, reputation wise. Copyright 2015 Reputelligence
- 8. Single Event Trend Systemic Request Claim Formal Claim Latent Regulation Settlement Level of Formalism Level of Influence Publicinterest/#involvedparties Time Activists, Scentists Intellectuals Academia Public Media, Politicians Press Government Bodies Groups CLM Zone $ $$$ $$$ $$ $$$ $$$$ $$$ Personal Involvement Investigative Journalist Opportunists your competitors Politicians Seconds Minutes Hours Days Weeks Months Up to 3 Month 6-12 Months Years Decades Big4 Law/ Policy makers Bloggers Reputelligence™ Problem LifeCycle – Political view Copyright 2015 Reputelligence
- 9. Next Steps • There is an opportunity now for Regulators i.e. the Big4 to step in and demand regulation. • Of course regulation would have to be from independent auditing companies based on international accepted standards. • Car software might be put on regulation in the future and has to be independently reviewed (Big4 and similar). Copyright 2015 Reputelligence
- 10. Dominique C. Brack Copyright 2015 Reputelligence