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 

 



                       

                                
                                  
                                 




 .  2008                          1


                       

                            

                                  
                                        

                                        

                               
       
        
                                 




 .  2008                                    2
 


  
  
   
  
   




 .  2008          3
 

   


  


  




 .  2008                             4
 

    
   
  
  
   
  




 .  2008                         5
 


                                                              
                                
                                                              ( 145)





  .  2008                            6
 

    

   
                                                       
   

   




 .  2008                    7
 

 

 

                                         On line 


                                           Off line 
   
                                              B2B


                                              B2C



 .  2008                               8


 


1.   
2.    
3.  &    




 .  2008       9


    &   


       


   1.  
   2.   
   3.     




 .  2008         10
 
   .  –  


   .  
                 1. A  
                 2. A    = 
                  




 .  2008                         11

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