Grease LIVE - DIRECTV Promotion
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DIRECTV has over 6 million customers and engages with them through various communications channels. They send weekly emails and circulars to millions of customers, maintain an entertainment blog that receives 4 million monthly visits, and use social media platforms like Facebook, Instagram, and Vine to promote events like Grease Live, gaining hundreds of thousands of video views and millions of impressions. DIRECTV has the highest engagement rate among cable providers for social media interactions.
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Grease LIVE - DIRECTV Promotion
- 1. DIRECTV’S MILLION CUSTOMER REACH! § 4 Million Monthly Visits § Content Updated Weekly DIRECTV Entertainment Blog! Grease: Live! ! Social Media! ! ● Weekly News & Offers Emails ● Over 6 Million Customers Email Communications! ! ● Over 5 Million Fans ● Highest Engagement Rate Amongst the MVPD Category ! ● 3 Million Weekly Circulation with a 7.5 Million reach. DIRECTV Circular!
- 2. Grease Live – Set Visit Social Coverage ! Our 9 “Snaps” had over 15k views!! ! !
- 3. Grease Live – Set Visit Social Coverage ! Our 4 Vines had over 40k views!! ! !
- 4. Grease Live – Set Visit Social Coverage ! Our 9 Instagram photos/videos had 3k+ engagements!! ! !
- 5. Grease Live – Tune-in Social Coverage ! Our 2 Facebook Posts had 564k video views and 2MM impressions!! ! !
- 6. Grease Live – Tune-in Social Coverage !
- 7. Grease Live – Tune-in Social Coverage !
- 8. Grease Live – Tune-in Social Coverage !
- 9. Grease Live – Circular Feature !
- 10. Grease Live – Circular Feature !
- 11. Grease Live – Email Feature !
- 12. Grease Live – Blog Feature !