FF style guide

Families Forward Study Guide 1
Style Guide

Contents
Logo & Tagline 3
Typography 7
Using brand colors 8
Containing Shapes 10
Using Patterns 10
Use of Imagery 11
Applications 12
Families Forward is a nonprofit organization that provide
supported housing programs for families in crisis. These
branding guidelines are designed to ensure a consistent
look and a consistent tone in all its communications.

01 Families Forward Logo
The new Families Forward logo was issued in April, 2013.
It is made up of the heart and human body shape, as well
as the full name and tagline under the logo. It should be
reproduced according to the guideline explained in this
document.
There are another two approved versions of the logo:
The logo should be used depend on marketing materials. The alternate logo without
name and tagline is acceptable for audiences that are already familiar with the brand.

01.02 Black & White versions of the logo
01.01 Tagline

02.03 Sizing and clear space
Min. 1.2in / 30mm
Min.1.2in/30mm
Min. 3in / 76.2mm
Min. 0.66in / 16.8mm
Never go smaller than this minimum size. The logo does not have a maximum
reproduction size.
The clear space should be 0.5in more added upon the width and the height.

The logo should always be situated in a clear, readable location. The logo must
always have good contrast with the background to ensure maximum impact
and accessibility. The logo should never be altered in any way. Though not an
ehaustive list, here are some things NOT to do:
02.04 Examples of what not to do
• redesign, redraw, animate, modify, distorts
or alter the proportions of the logo.
• surround the logo with a pattern or design.
• add words, images or any other new elements.
• replace the approved type face with any
other typeface.
• enclose the logo in a shape or combine it with
other design elements or effects.
• modify the size or position relationship of any
any element within the logo.

02 Typography
Thy typeface of the logo is Candara and the tagline use the typeface Helvetica,
chosen for its combination of elegance and contemporary feel. And This two
typefaces should be used in all printed correspondence. Aral should be used on
the web and in all email correspondence.
Aral
abcdefghijklmnopqABCDEFGHIJKLM
123456789?&%$!*
123456789?&%$!*
Candara
123456789?&%$!*
123456789?&%$!*
Helvetica
123456789?&%$!*
123456789?&%$!*

03 Using brand colors
The logo uses three spot colors : Pantone 1788c Pantone 801c and Pantone
Black 6c. When necessary these may be converted to their CMYK equivalents for
process color printing.
The color palette allow the brand to be communicated clearly and appropriately.
These colors are meant to evoke excellence and stability. The secondary colors
use for different applications.
These clolors are listed in the following color models:
• Pantone (for 2-color printing)
• CMYK (for 4-color/full color process printing)
• RGB for web and screen.
Please choose the appropriate values for the medium in which you are working.

Secondary palette
Pantone 435c
CMYK
C 21
M 29
Y 25
K 01
Pantone 297c
CMYK
C 46
M 0
Y 0
K 0
Pantone 345c
CMYK
C 47
M 2
Y 43
K 0
Primary palette
Pantone 1788c
CMYK
C 0
M 90
Y 85
K 0
Pantone 801c
CMYK
C 100
M 0
Y 0
K 0
Pantone Black 6C
CMYK
C 0
M 0
Y 0
K 100
When printing in CMYK, black should be built as Rich Black (C60 M40 Y40 K100)
When applied to solid fields. (Note Rich Black should never be applied to text.)

04 Containing Shapes
05 Using Patterns
There are two patterns can be used on different application. Both patterns
created by using part of the logo shapes.

Photography is a powerful and dynamic tool. Our image should communicate
our values which are dignity, empowerment, accountability, community spirit,
hope. They should convey emotions and atmosphere make people warm and
positive. The images can show families together or community service in real-
life situations. Only use images that are relevant and add values that can really
engage the audience.
Images that are for use in printed materials should of sufficiently high resolution
- 300 pixels per inch.
Examples :
06 Use of Imagery

07 Applications
Business Card
Envelope
Letterhead

Dedicated to What Counts:
Families in Our
Community
Friends of families
forward help familie in
financial crisis achieve
and maintain self-sufficency.
With the support of our Friends,
each year we are able to:
* Provide housing for over 225
families with children.
* Keep over 1,500 families from
going hungry a result of our career
coaching program.
* Prevent over 5,000 families from
becoming homeless.
* Friends of Families Forward help
make a difference by giving a hand
up not a hand out.
OUR VALUES:
DIGNITY
Honor each individual through
an atomosphere of respect, trust
and confidentiality.
Empowerment
Inspire self-sufficiency through
the development of courage,
confidence and pride.
Accountability
Accept responsibility for
commitments and accomolishing
our goals.
Community Spirit
Realize our vision through teamwoark,
cooperation and collaboration.
Hope
Share a belief in new beginings and
allowing dreams of the future to emerge.
Phone: (949) 552-2727
Fax: (949) 552-2731
Email: info@families-forward.org
Address: 9221 Irvine Blvd. Irvine, CA
92618
Federal Tax ID #: 33-0086043
Hours of Operation:
Monday-Thursday 9AM-5PM
Fridays 9AM-1PM
Friends of
Families Forward Benefits
As a Friend, you will enjoy the following
benefits and privileges at each level of giving:
Would
you like to
be a Friend?
You can donate in the folowing 3 ways:
* Mail a check to our office address
listed on the back of this brochure.
* Go to our website
and donate 24/7.
* Call us at
949-716-5870
Friends
support Families
Forward programs that
help families reach self-sufficiency.
HOUSING FIRST
HOMELESS PREVENTION
“Familes Forward provided me a life preserver
when I was sinking. They helped cover all the
basics; food, shelter, help me with the holidays
much, much more. What changed me the most
was... that I learned to see that what need to
be fixed so that I wouldn’t sink again. The
program literally changed my life.”
- Karen, program graduate and
single mother of 2 boys
“We learned that we were broke, not broken,
and just needed some new tools to to
replace the worn out ones. We’d like
to thank all of you for your support
of Families Forward; you are the
“silent partners”and without you,
we would hate to think where
our family would be today”
- lenny and Liz,
program graduates
and parents of
4 boys
“We Thank You
for suppprting
families in
Crisis”.
Rapid Re-Housing provides families with a chance to regain self-sufficiency
when they have lost their home due to an eviction or a change in income.
Through partnerships with local apartment communities, families
are placed in apartments where the rent is paid in gradually
increasing increments, allowing them time to slowly
return to market rate rent. Other supportive services
available to families in this program include
counseling, food, and career coaching.
Families Forward offers a comprehensive
array of services targeting families who are
at-risk of becoming homeless. Supportive
services include:
Job Launch Workshops
Families Forward offers free "Job Launch"
workshops to help you develop the latest job
search skills and strategies for this
ever-changing market. The workshops are
free and open to job seekers of any age.
Food Pantry
At Families Forward, we provide families
with food and basic toiletries, helping them
to cover other monthly costs, getting them
through a short period of time to bridge the
gap between dependence and self-sufficiency.
Benefits and Privileges
Invitaions to events througout the year
Recongnition on Website
Recongnition on Newsletter
Receive Families Forward’s Kids Note Cards
Recongition in the Annual Report
Recongnition on Donor Annual Giving Wall
Recognition at Annual Meeting
Receive Quarterly e-Newsletters & Annual Report
Contributor
$100
Supporter
$500
Adovocate
$1,000
Partner
$2,500
Angel
$5,000
Brochure Interior
Brochure Exterior

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