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EMPATHIZE AND DEFINE IDEATE PROTOTYPE AND TEST SAY empathy map problem statement insight connect non-obvious trouble with narrow/broad - think outside the box - quantity! brainstorm few solutions: narrow problem? FAIL! how exactly to prototype some ideas? DO THINK interview observe solutions infere why questions FEEL how to recognize stakeholder’s real needs? + +

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Graphic map

  • 1. EMPATHIZE AND DEFINE IDEATE PROTOTYPE AND TEST SAY empathy map problem statement insight connect non-obvious trouble with narrow/broad - think outside the box - quantity! brainstorm few solutions: narrow problem? FAIL! how exactly to prototype some ideas? DO THINK interview observe solutions infere why questions FEEL how to recognize stakeholder’s real needs? + +