The success of a design project depends on understanding between designer and client. To improve communication, designers should familiarize themselves with the client's business before meetings to show willingness to help. Designers should also show draft designs instead of just describing them, to help clients understand without intimidation from design jargon. Clearly defining the scope of a project, like timelines and deliverables, helps set appropriate expectations on both sides.

1. Image source: Pexels.com
Ram Chary Everi
Improve designer-client rapport with these
communication tips
October 16, 2019 ramcharyeveri Uncategorized communication, design, designer-client
communication, graphic design
The success of a design project depends not only on the output but on the understanding between designer
and client. Creative minds who are working on materials for a client must be able to communicate their ideas
clearly to convey their artistry and concepts. Below are some tips for effective communication with clients.
Ram Chary (https://www.behance.net/RamCharyEveri).
Familiarize with their business
Going into the first meeting with an idea
what the client’s business is about will
surely leave a good impression. This will
also show that the designer is willing to
help them release the best materials to
make them stand out in their field. Ram
Chary
(https://sites.google.com/site/ramcharyeveri/blogs).

2. Image source: Pexels.com
Show don’t tell
A good way to boost rapport between client and designer is by getting rid of jargon, especially when
discussing outputs. Some clients can be intimidated with all the design speak, which might lead them to say
yes or to blatantly reject the proposals even without fully understanding them. To make them feel at ease, it
might be better to show drafts and ideas instead of just telling them what the design would look. When they
have a grasp of the design, they’ll be able to make a significant contribution to its improvement. Ram Chary
(https://twitter.com/RamCharyEveri).
Clarify a project’s scope
Clients may not understand that
creating a single poster or flyer can take
days. To set attainable expectations,
designers and clients must come to an
agreement regarding deadlines and
deliverables. A designer can walk the
client through the process so that they
can see the amount of work that goes
into a single material. Ram Chary.
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