Grandionce Crumpets is a British-inspired tearoom, boutique, and event space located in an upscale shopping center. It aims to provide an luxurious experience for its target customers of mainly women ages 18-60 through high quality food, drinks, apparel, and event services inspired by English royalty. Customers can enjoy browsing the boutique, relaxing in the courtyard or on the patio, or attending special events while indulging in teas, crumpets, and other snacks in a refined atmospheric setting meant to transport visitors to an authentic British tearoom.

1. Yvette Ibarra - Anita Manji DerekaMcMillian - Natalie Neal - Raquel Reeves

2. WELCOME to Grandionce Crumpets ……now imagine a hot, fine, moist, drizzled crumpet with strawberries and pecans as a mouthwatering topping. If this description isn’t enough to set ones senses off the charts, what if these delicacies could be enjoyed all the while shopping for charming and stylish clothing? After browsing, take a seat in the courtyard and relax while sipping on some English style tea and enjoy a magnificent atmosphere……

3. Mission Statement Our mission is to provide an excellent customer service experience through delicious food and a great atmosphere by treating everyone as if they were kings and queens. ……with its distinct look and feel, Grandionce Crumpets provides an amazing shopping experience and convenience through its overall concept of a retailer fused with a restaurant.

4. Products & Services Apparel : trendy dresses, blouses, handbags, and accessories. Made from rich materials and organic cotton, which reiterates our focus to provide great experience and quality to the consumer. Gifts : tea sets for both young and mature, tiered serving trays, and everything needed to host a private tea party.

6. Products & Services Cont’d… Food : a variety of teas such as Earl Grey, chamomile, pomegranate, jasmine and English breakfast tea. Crumpets, sandwiches, soups, salads, and various other desserts are also included on the daily menu. Slight changes made to accommodate seasonal items. Services : different party packages for celebrated occasions. From birthdays, wedding showers, baby showers, or even a little girl’s “first tea party”. These packages include step-by-step planning of the event from food to décor to photography and everything in between.

8. Herbal Teas Sky Blossoms : rose, orange and apple are blended with delicate sky-blue cornflower blossoms to create a mesmerizing mix. Memorable and caffeine-free. Ruby Ripe : great tea for our younger demo! All fruit and no caffeine, this blend of ripe berries, sweet apples and tart cherries has a tangy flavor and ruby color. MINT CHAMOMILE : Cool and deeply refreshing, the finest chamomile buds and peppermint leaves create an exceptionally uplifting blend that is caffeine-free. ROOIBOS CHAI : High-quality South African rooibos — known for being high in antioxidants, this tea is peppered with cardamom, cinnamon, cloves and anise to make a sensational Chai. Allow 5 to 7 minutes for steeping. Sugar & Spice : Add some Hibiscus & Cinnamon to this and you’ll get something… fantastic! Rooibos tea and honeybush blended with warm cinnamon and hibiscus flower.

9. Price Points Event Pricing : Based on the simplicity or extravagant nature the client wishes to portray. These events start at $200 and go up from there. Events include reign of the tea party rooms and multiple food options. Apparel and Gifts : range from $5 to $100, which are competitively priced depending on the quality of the goods. Menu Options : range from $3 to $15 for a la carte items and entrees. $40 for guests who want to enjoy multiple tea options with friends. Includes 3 pots of tea, crumpets, choice of sandwiches, and choice of desserts (serves 4).

10. Target Market The tea, pastry, and retail clothing markets have the capability of appealing to a wide range of demographics…..the target market primarily of women ages 18-60, but goes beyond this group for its different products and services. Most of our clients enjoy an eclectic experience, are urban dwellers, and have disposable income to spend on great tasting libations. They also include mothers, business professionals, and socialites. The 18-60 group is an easy fit for the array of product/ services we offer. Why not create an establishment where refined women could congregate and enjoy an afternoon of tea and crumpets?

11. Target Market Cont’d… Inspired by English royalty, the theme corresponds to the style and sophisticated image the target consumer feels. This setting acts as a reflection of the target consumer and their lifestyle. Our consumers have a great sense for taste and superiority of goods and/or services. Tea is a trend among many cultures that brings individuals together to create a comforting and delightful social environment. With this in mind, it is no wonder our consumers are generally gregarious and intellectual individuals. Our large consumer group creates a fun and pleasant environment for mothers, daughters, and even grandmothers to enjoy!

12. Retail Format The integration of this boutique and eatery gives Grandionce Crumpets a competitive advantage over other tearooms and boutiques that may offer similar products, but cannot provide the same consumer experience. By establishing this type of venture in an urban lifestyle-shopping center like that of Shops of Legacy, it can properly target the consumer who enjoys this type of hedonic and utilitarian combination.

13. Consumer Experience Everyone needs sustenance and clothing, and Grandionce Crumpets provides these products on a level that is quite superior to those of other retail stores or restaurants. The interior aesthetics of the store create a hedonic experience with its pastel walls, large paintings, regal purple couches, large velvet covered chairs, decorative area rugs, golden and crystal chandeliers and ornate crown molding. This interior creates great excitement among clients and transports them to an authentic British tea parlor/shop. Enormous windows on all sides alleviate some of the richness of the interior and allow for a soothing look into the courtyard outside. This exterior space allows for a more natural and tranquil tea drinking experience with its lush landscape and picturesque fountain.

14. English Inspired Double-Decker Bus A double-decker bus, decorated in a quirky English style…. On board the bus is a very English tea room on the lower level. The bus tours the shopping center as well as other parts of the city. This idea is designed to increase awareness of the brand to both loyal consumers and tourists alike! Grandionce Crumpets

15. Consumer Experience Cont’d… The quality of our products/ services are why our clients return to Grandionce Crumpets over and over. The apparel offered is all made of premium organic cottons that adhere to the quality our consumer expects when shopping in our store. Great service is the number one priority in providing our unique experience. Therefore, all of our employees are trained to provide every client with the respect and courtesy Queen and Kings deserve. All our elements combined create a hedonic experience that can only be provided by an upscale establishment, such as Grandionce Crumpets. We cater to the needs and wants of well-to-do tea drinkers, such as our consumers.

16. Floor Plan & Store Layout

17. Merchandise/ Showroom The atmosphere, rich and opulent but luxurious to the point of serenity, is matched by our selection and presentation of tea sets, accessories, and apparel!

18. The menu offers a plethora of different teas that gourmets can enjoy with a variety of treats including macaroons, biscuits, and tea-based chocolates. Those who want to indulge themselves and take a break in a friendly environment can enjoy their tea on the spot while the busy enthusiasts can take their tea to go! Tea & Pastry Bar

19. Information on tea, as well as advice and tastings are available at the boutique. Whether you’re a new or a longtime enthusiast of this ancestral drink, you’ll be helped with your selection. Origins, temperature, infusion time, tastings and virtues of each tea will have no more secrets for you! Dining

20. When the days get longer, and the weather gets warmer, everyone gets excited about getting outside. Grandionce Crumpet’s patio is the perfect place to enjoy a refreshing beverage and take a quick break from exploring The Shops of Legacy! Patio

21. …cheerio!