Advanced Marketing Tactics with Marketing Automation - The Next 5 Campaigns

•

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You know how to put together some pretty awesome email and nurturing campaigns. Great – what’s next? Step up to the next level with something different! In this webinar, you will learn how to create campaigns to help drive awesome results and have a little fun at the same time. Mathew Sweezey, Sales Manager at Pardot, is back with part 3 of his webinar series. I promise – Mathew saved the best for last! Join us as he takes us through the creation of these power-packed campaign approaches.

Technology Business

Advanced
Marke.ng
Tac.cs

with
Marke.ng
Automa.on

Strengthen
Your
Marke.ng
Game

Presented
by:

Mathew
Sweezey,
Marke.ng
Evangelist,
Pardot
LLC

March
22,
2012

Agenda

•  Tweet
Tweet

•  Video
Tracking

•  Trade
Show
Kiosks

•  Advanced
Social
Engagement

•  Dynamic
Content

Tweet
Tweet

Tracking
and
Engaging
with
Twi6er

What
You’ll
Need

•  Upload
Content

•  Schedule
Post

•  Relevant
message

•  Track
Conversions

Video
Killed
the
Radio
Star

Using
new
Mediums

What
You’ll
Need

Video
Uploaded
to
Hos.ng
site

• 
•  Custom
Redirect

•  Automa.on
rule
for

segmenta.on
and
other

ac.ons

Trade
Show
Kiosk
Forms

Make
life
easier
on
the
road

What
You’ll
Need

•  Input
Device
(iPad)

•  Form
in
Kiosk
Mode

Facebook
iFrames

Advanced
Social
OpJons

What
You’ll
Need

•  List
of
lost
Opps

•  Call
Script

•  Follow
up
Email

•  Landing
Page

•  Form

Dynamic
Content

Dynamic
TargeJng
/
RetargeJng

What
You’ll
Need

•  Content

•  Dynamic
Content
Block

Contact
InformaJon

Pardot

Mathew
Sweezey
950
East
Paces
Ferry
Rd

Sr.
Sales
Execu-ve

Suite
3300

mathew.sweezey@pardot.com
Atlanta,
Georgia
30326

@msweezey

404.492.6848

877.3B2B.ROI

www.pardot.com

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Advanced Marketing Tactics with Marketing Automation - The Next 5 Campaigns

1. Advanced Marke.ng Tac.cs with Marke.ng Automa.on Strengthen Your Marke.ng Game Presented by: Mathew Sweezey, Marke.ng Evangelist, Pardot LLC March 22, 2012

2. Agenda •  Tweet Tweet •  Video Tracking •  Trade Show Kiosks •  Advanced Social Engagement •  Dynamic Content

3. Tweet Tweet Tracking and Engaging with Twi6er

5. What You’ll Need •  Upload Content •  Schedule Post •  Relevant message •  Track Conversions

6. Video Killed the Radio Star Using new Mediums

9. What You’ll Need Video Uploaded to Hos.ng site •  •  Custom Redirect •  Automa.on rule for segmenta.on and other ac.ons

10. Trade Show Kiosk Forms Make life easier on the road

11.

12. What You’ll Need •  Input Device (iPad) •  Form in Kiosk Mode

13. Facebook iFrames Advanced Social OpJons

14.

15. What You’ll Need •  List of lost Opps •  Call Script •  Follow up Email •  Landing Page •  Form

16. Dynamic Content Dynamic TargeJng / RetargeJng

17.

18. What You’ll Need •  Content •  Dynamic Content Block

19. QuesJons Stupid ones are Okay!

20. Contact InformaJon Pardot Mathew Sweezey 950 East Paces Ferry Rd Sr. Sales Execu-ve Suite 3300 mathew.sweezey@pardot.com Atlanta, Georgia 30326 @msweezey 404.492.6848 877.3B2B.ROI www.pardot.com

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