This document discusses a marketing campaign called "tal ordentligt" launched by a Danish telecommunications company Call me on April 2, 2013. The campaign focused on promoting employee happiness, meaningfulness, positive word-of-mouth, trust, loyalty, preference, awareness and sales. A new customer shares that they chose to switch to Call me specifically because of this campaign and appreciated its focus on respectful communication.

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11. http://www.callme.dk/case 2. april 2013

13. http://talordentligt.callme.dk/sog-penge
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http://www.youtube.com/watch?v=os
ZYxL-3X7Y

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16. Employee happiness
Meningfullness
Positive word-of-mouth
TRUST
Loyalty
Preference
Awareness
Sales
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17. Only because of this campaign
Hej Call me – I am a new customer with you and would like to share
why. I have full respect for your tal ordentligt campaign and from the
start I have told myself that when I got the chance I would change to
you because of this campaign. I have done that now! And bonus – you
were cheaper and I get more for my money. Looking forward to our
”relationship”. Have a nice day.