The document outlines the four-step public relations process for planning a campaign. The steps are:
1. Research - which involves analyzing the organization, situation, and various publics/audiences through secondary research, surveys, and focus groups.
2. Objectives - establishing goals and objectives for the campaign.
3. Programming/planning/promotions - choosing communication tools and activities.
4. Evaluation - evaluating the effectiveness of the campaign.
The research step is the most detailed and involves understanding the organization, competitors, opportunities/problems, and audience demographics and interests.
The document discusses guidelines for hiring employees including following discrimination laws, creating job descriptions through analyzing job tasks, conducting structured interviews, determining compensation by researching average salaries and offering benefits such as health insurance and retirement plans to attract qualified candidates. The resources provided can help employers understand hiring processes and create compliant job descriptions, interview questions, compensation packages and benefit options.
This document provides an overview of intellectual property law concepts including patents, copyrights, trademarks, and unfair competition. It defines these types of intellectual property, how they are obtained and protected, what constitutes infringement, and key related cases. For patents, it discusses requirements, subject matter eligibility, obviousness determinations. For copyright, it outlines automatic protections, duration, work-for-hire doctrine. It also examines trademark registration, dilution, and e-commerce infringement. The document concludes with trade secrets, commercial torts like product disparagement, and sample test questions.
Types of Research
Classification of Research
Characteristics of Research
Problems encountered in research
Qualities of a Good researcher
Characteristics of a good researcher
The research process
This is the Topic 1 of Res1-Methods of Research for the undergraduate course in Bachelor of Science in Business Administration offered at Cagayan Valley Computer and Information Technology College, Santiago City Philippines. If this PowerPoint presentation can be of help to teachers in Research, they can download it for their use.
This module is part I on the topic legal regulatory and political issues confronting government and business. It is intended for classroom discussion and reflective communication by the participants.
Chapter 4 – Business Ethics, Corporate Social Responsibility, Corporate Gover...UAF_BA330
Powerpoint from textbook Business Law - the ethical, global, and e-commerce environment to accompany BA 330 course at the University of Alaska Fairbanks.
This document is an exam for a business ethics course. It contains multiple choice and discussion questions that assess students' understanding of concepts like corporate social responsibility, ethical decision making, codes of conduct, and stakeholders' interests. The exam also includes a case study about an investigator who is asked to deceive subjects and entrap them as part of their job, raising ethical dilemmas about deception and entrapment in the workplace.
Chapter 4 - Business Ethics, Corporate Social Responsibility, Corporate Gover...UAF_BA330
This document provides an overview of key concepts in business ethics including ethical theories, corporate social responsibility, corporate governance, and critical thinking. It discusses utilitarianism, rights theory, justice theory, and other ethical frameworks. It also covers guidelines for ethical decision making, identifies logical fallacies, and provides test questions to assess understanding.
The document discusses guidelines for hiring employees including following discrimination laws, creating job descriptions through analyzing job tasks, conducting structured interviews, determining compensation by researching average salaries and offering benefits such as health insurance and retirement plans to attract qualified candidates. The resources provided can help employers understand hiring processes and create compliant job descriptions, interview questions, compensation packages and benefit options.
This document provides an overview of intellectual property law concepts including patents, copyrights, trademarks, and unfair competition. It defines these types of intellectual property, how they are obtained and protected, what constitutes infringement, and key related cases. For patents, it discusses requirements, subject matter eligibility, obviousness determinations. For copyright, it outlines automatic protections, duration, work-for-hire doctrine. It also examines trademark registration, dilution, and e-commerce infringement. The document concludes with trade secrets, commercial torts like product disparagement, and sample test questions.
Types of Research
Classification of Research
Characteristics of Research
Problems encountered in research
Qualities of a Good researcher
Characteristics of a good researcher
The research process
This is the Topic 1 of Res1-Methods of Research for the undergraduate course in Bachelor of Science in Business Administration offered at Cagayan Valley Computer and Information Technology College, Santiago City Philippines. If this PowerPoint presentation can be of help to teachers in Research, they can download it for their use.
This module is part I on the topic legal regulatory and political issues confronting government and business. It is intended for classroom discussion and reflective communication by the participants.
Chapter 4 – Business Ethics, Corporate Social Responsibility, Corporate Gover...UAF_BA330
Powerpoint from textbook Business Law - the ethical, global, and e-commerce environment to accompany BA 330 course at the University of Alaska Fairbanks.
This document is an exam for a business ethics course. It contains multiple choice and discussion questions that assess students' understanding of concepts like corporate social responsibility, ethical decision making, codes of conduct, and stakeholders' interests. The exam also includes a case study about an investigator who is asked to deceive subjects and entrap them as part of their job, raising ethical dilemmas about deception and entrapment in the workplace.
Chapter 4 - Business Ethics, Corporate Social Responsibility, Corporate Gover...UAF_BA330
This document provides an overview of key concepts in business ethics including ethical theories, corporate social responsibility, corporate governance, and critical thinking. It discusses utilitarianism, rights theory, justice theory, and other ethical frameworks. It also covers guidelines for ethical decision making, identifies logical fallacies, and provides test questions to assess understanding.
You aren't your target market. - UX Research BasicsAngela Obias
Originally presented in an IT Entrepreneurship Ideation class in the Ateneo de Manila University, February 2015.
Bare-bones advice on how to get minimum, but necessary, validation about the class's digital product ideas.
This presentation explores the intersection between UX strategy and research:
Part 1: Why do research, anyway?
Part 2: Understand the landscape
Part 3: Pushback & pitfalls
Part 4: Exploring the toolbox
Part 5: Case Study: ATB
Originally presented at VanUE on April 29, 2014.
Innovation is all about value creation. So how can we improve the probability of success? In this presentation, we would provide 5 key points as a way to start.
The managers most likely to succeed in today’s business environment, are those who understand how to use budgets as business tools, for departmental and personal success.
Managing Budgets is an informative and practical guide to the essential skills needed.
produce accurate and useful budgets.
The document outlines the case method approach to analyzing business cases. It discusses the key steps which include reading the case, analyzing the issues and alternative solutions, selecting a recommended course of action, and preparing a presentation. Examples are provided of how to define the problem, consider objectives and assumptions, develop alternative courses of action, and structure a written case report. The case method aims to simulate real-world business decision making challenges.
Strategic management involves defining an organization's strategy, implementing and executing the strategy, and evaluating performance. It is a continuous process that evaluates external and internal factors to guide an organization's vision and planning. The key elements of strategic management are environmental scanning, strategy formulation, strategy implementation, and evaluation. Environmental scanning involves collecting internal and external information, analyzing trends and issues. Strategy formulation determines long-term objectives and goals. Implementation is executing the chosen strategy, while evaluation assesses performance and makes adjustments.
Venture Design, Module I at General Assembly (GA SF)Alex Cowan
This document contains an agenda and materials for a series of Venture Design sessions. The agenda outlines 5 sessions focused on achieving customer relevance, iterating a minimum viable product, validating the venture's progress, engineering the business model, and designing the right product. Additional materials provide overviews of topics like the lean startup methodology, hypotheses testing, business model canvassing, and the roles and skills of a full stack product person.
This document provides an overview of conducting a SWOT analysis. It defines SWOT as an acronym that stands for strengths, weaknesses, opportunities, and threats. The document explains that a SWOT analysis is a tool used to evaluate these internal and external factors for a business or project. It outlines the key components of performing a SWOT analysis, including defining the objectives, collecting internal and external information, listing strengths, weaknesses, opportunities, and threats, and developing action plans. The benefits of a SWOT analysis are that it provides a framework for decision making and strategy development. Potential pitfalls include subjectivity and not revisiting the analysis over time as conditions change.
The document outlines a strategic planning model that organizations can follow. It defines strategic planning as a process to establish priorities and allocate resources to accomplish goals in the future. The model includes assessing the internal and external environment, identifying strengths, weaknesses, opportunities, and threats, setting a vision and goals, and developing initiatives, action plans, and metrics to monitor progress. Following this process helps organizations plan effectively for the future, improve performance, and align everyone around a single strategic direction.
The document discusses various marketing research methods that can help businesses understand their brands and target markets. It explains that marketing research involves both secondary research like online searches and primary research by designing custom studies. Some specific primary research methods mentioned include surveys, focus groups, interviews, and testing potential branding elements. The goal of marketing research is to obtain baseline brand data, explore the brand concept, and test branding strategies to help improve business performance.
The document discusses the importance of strategic planning for public relations to contribute to organizational effectiveness. It notes that public relations must be managed strategically through planning before it can be effective for an organization. The document also recommends following a 5 phase planning process that includes situation analysis, setting goals and objectives, organizing the PR efforts, implementing the plan, and evaluating the results.
The document discusses SWOT analysis and how it can be conducted. It defines SWOT analysis as a tool that identifies the strengths, weaknesses, opportunities, and threats of an organization. It provides examples of strengths, weaknesses, opportunities, and threats. It also outlines the three steps to conduct a SWOT analysis: 1) Analyze the internal and external environment, 2) Perform the SWOT analysis and document the findings, 3) Prepare action plans based on the SWOT analysis.
PCV2013 The Leadership Role for Product ManagersDerek Pettingale
This session will review leadership dynamics and the cross-functional leadership required to propel your product to a greater level of success. Includes Additional Slides on: Leadership Qualities, Organizational Culture Grid, Matrix of Requirements for Effective Change, Team Work Values and Manifesto.
Competitors research for Business (analysis and marketing)Anna Ulyanova
Methodology of Competitors Research in Different areas of business goals (marketing, business analytics etc.)
Методология исследования конкурентов в разных сферах бизнес-целей (маркетинг, бизнес анализ и т.д.)
Strategic management involves determining a company's long-term goals and strategies. It includes environmental scanning, strategy formulation, implementation, and evaluation. Strategic management provides a systematic process for addressing uncertainties and focuses employees. It determines an organization's long-run performance.
The Business Value of Social Media Monitoring by @DrNatalie Petouhoff Dr. Natalie Petouhoff
Wondering how social media affects your business? Wondering if you should use social media monitoring and listening tools? In this presentation is a case study on how Netflix didn't listen to social media sentiment and made business decisions that caused the stock price to drop dramatically.
It also analyzes Blockbuster and some ways that they also could have used social media monitoring to prevent bankruptcy and also how they did use it to capture some of the Netflix customers who were looking to leave.
The data in the case study is from Sysomos and provides not just data, but shows how social media data provides business insights that impact business decisions.
Included is John Boyd, a former fighter pilot and the creator of the OODA Loop - Observe, Orient, Decide & Act process. How this applies to business is --determining whether businesses are using social media data --like fighter pilots use data-- to be agile and make critical decisions in seconds vs using data on a yearly basis to evaluate the direction of the company.
Companies can't afford to miss these points but many do. Don't let your company be one of them that doesn't OODA!
For more information and a white paper on this topic, check this out: http://www.drnatalienews.com/blog/ooda-loop-and-how-to-use-social-media-for-business-part-5
@drnatalie
www.drnatalienews.com
www
The document discusses organizational analysis and project organization structures. It begins by defining project organization as the structure created to realize a project, including arranging costs, deadlines, personnel, and tools. There are three main areas of responsibility: project leadership for management, the project team for implementation, and the project board for decision-making. Several common organizational structures are described like functional, projectized, matrix, organic, and virtual structures. Strengths, weaknesses, opportunities, and threats (SWOT) analysis is presented as a tool to understand internal and external factors for projects or businesses.
This document provides instructions on how to conduct a SWOT analysis. It begins with definitions of SWOT analysis and its components - Strengths, Weaknesses, Opportunities, and Threats. It then explains who could benefit from SWOT analysis, such as businesses evaluating performance or launching new products/services. The document outlines the three steps to conduct a SWOT analysis: 1) Analyze internal/external factors, 2) Perform the SWOT analysis and document results, 3) Prepare action plans based on findings. Details are given for each step to thoroughly analyze strengths/weaknesses and opportunities/threats.
This document provides guidelines for writing an effective research brief to ensure clients have a clear view of what is needed from the research and research agencies can respond with a relevant proposal. It outlines the key sections and information that should be included in a research brief such as background on the company and research objectives, target audience, deliverables, timing, budget, and project team. Following these guidelines will help clients communicate their requirements and ensure research agencies can meet those requirements.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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You aren't your target market. - UX Research BasicsAngela Obias
Originally presented in an IT Entrepreneurship Ideation class in the Ateneo de Manila University, February 2015.
Bare-bones advice on how to get minimum, but necessary, validation about the class's digital product ideas.
This presentation explores the intersection between UX strategy and research:
Part 1: Why do research, anyway?
Part 2: Understand the landscape
Part 3: Pushback & pitfalls
Part 4: Exploring the toolbox
Part 5: Case Study: ATB
Originally presented at VanUE on April 29, 2014.
Innovation is all about value creation. So how can we improve the probability of success? In this presentation, we would provide 5 key points as a way to start.
The managers most likely to succeed in today’s business environment, are those who understand how to use budgets as business tools, for departmental and personal success.
Managing Budgets is an informative and practical guide to the essential skills needed.
produce accurate and useful budgets.
The document outlines the case method approach to analyzing business cases. It discusses the key steps which include reading the case, analyzing the issues and alternative solutions, selecting a recommended course of action, and preparing a presentation. Examples are provided of how to define the problem, consider objectives and assumptions, develop alternative courses of action, and structure a written case report. The case method aims to simulate real-world business decision making challenges.
Strategic management involves defining an organization's strategy, implementing and executing the strategy, and evaluating performance. It is a continuous process that evaluates external and internal factors to guide an organization's vision and planning. The key elements of strategic management are environmental scanning, strategy formulation, strategy implementation, and evaluation. Environmental scanning involves collecting internal and external information, analyzing trends and issues. Strategy formulation determines long-term objectives and goals. Implementation is executing the chosen strategy, while evaluation assesses performance and makes adjustments.
Venture Design, Module I at General Assembly (GA SF)Alex Cowan
This document contains an agenda and materials for a series of Venture Design sessions. The agenda outlines 5 sessions focused on achieving customer relevance, iterating a minimum viable product, validating the venture's progress, engineering the business model, and designing the right product. Additional materials provide overviews of topics like the lean startup methodology, hypotheses testing, business model canvassing, and the roles and skills of a full stack product person.
This document provides an overview of conducting a SWOT analysis. It defines SWOT as an acronym that stands for strengths, weaknesses, opportunities, and threats. The document explains that a SWOT analysis is a tool used to evaluate these internal and external factors for a business or project. It outlines the key components of performing a SWOT analysis, including defining the objectives, collecting internal and external information, listing strengths, weaknesses, opportunities, and threats, and developing action plans. The benefits of a SWOT analysis are that it provides a framework for decision making and strategy development. Potential pitfalls include subjectivity and not revisiting the analysis over time as conditions change.
The document outlines a strategic planning model that organizations can follow. It defines strategic planning as a process to establish priorities and allocate resources to accomplish goals in the future. The model includes assessing the internal and external environment, identifying strengths, weaknesses, opportunities, and threats, setting a vision and goals, and developing initiatives, action plans, and metrics to monitor progress. Following this process helps organizations plan effectively for the future, improve performance, and align everyone around a single strategic direction.
The document discusses various marketing research methods that can help businesses understand their brands and target markets. It explains that marketing research involves both secondary research like online searches and primary research by designing custom studies. Some specific primary research methods mentioned include surveys, focus groups, interviews, and testing potential branding elements. The goal of marketing research is to obtain baseline brand data, explore the brand concept, and test branding strategies to help improve business performance.
The document discusses the importance of strategic planning for public relations to contribute to organizational effectiveness. It notes that public relations must be managed strategically through planning before it can be effective for an organization. The document also recommends following a 5 phase planning process that includes situation analysis, setting goals and objectives, organizing the PR efforts, implementing the plan, and evaluating the results.
The document discusses SWOT analysis and how it can be conducted. It defines SWOT analysis as a tool that identifies the strengths, weaknesses, opportunities, and threats of an organization. It provides examples of strengths, weaknesses, opportunities, and threats. It also outlines the three steps to conduct a SWOT analysis: 1) Analyze the internal and external environment, 2) Perform the SWOT analysis and document the findings, 3) Prepare action plans based on the SWOT analysis.
PCV2013 The Leadership Role for Product ManagersDerek Pettingale
This session will review leadership dynamics and the cross-functional leadership required to propel your product to a greater level of success. Includes Additional Slides on: Leadership Qualities, Organizational Culture Grid, Matrix of Requirements for Effective Change, Team Work Values and Manifesto.
Competitors research for Business (analysis and marketing)Anna Ulyanova
Methodology of Competitors Research in Different areas of business goals (marketing, business analytics etc.)
Методология исследования конкурентов в разных сферах бизнес-целей (маркетинг, бизнес анализ и т.д.)
Strategic management involves determining a company's long-term goals and strategies. It includes environmental scanning, strategy formulation, implementation, and evaluation. Strategic management provides a systematic process for addressing uncertainties and focuses employees. It determines an organization's long-run performance.
The Business Value of Social Media Monitoring by @DrNatalie Petouhoff Dr. Natalie Petouhoff
Wondering how social media affects your business? Wondering if you should use social media monitoring and listening tools? In this presentation is a case study on how Netflix didn't listen to social media sentiment and made business decisions that caused the stock price to drop dramatically.
It also analyzes Blockbuster and some ways that they also could have used social media monitoring to prevent bankruptcy and also how they did use it to capture some of the Netflix customers who were looking to leave.
The data in the case study is from Sysomos and provides not just data, but shows how social media data provides business insights that impact business decisions.
Included is John Boyd, a former fighter pilot and the creator of the OODA Loop - Observe, Orient, Decide & Act process. How this applies to business is --determining whether businesses are using social media data --like fighter pilots use data-- to be agile and make critical decisions in seconds vs using data on a yearly basis to evaluate the direction of the company.
Companies can't afford to miss these points but many do. Don't let your company be one of them that doesn't OODA!
For more information and a white paper on this topic, check this out: http://www.drnatalienews.com/blog/ooda-loop-and-how-to-use-social-media-for-business-part-5
@drnatalie
www.drnatalienews.com
www
The document discusses organizational analysis and project organization structures. It begins by defining project organization as the structure created to realize a project, including arranging costs, deadlines, personnel, and tools. There are three main areas of responsibility: project leadership for management, the project team for implementation, and the project board for decision-making. Several common organizational structures are described like functional, projectized, matrix, organic, and virtual structures. Strengths, weaknesses, opportunities, and threats (SWOT) analysis is presented as a tool to understand internal and external factors for projects or businesses.
This document provides instructions on how to conduct a SWOT analysis. It begins with definitions of SWOT analysis and its components - Strengths, Weaknesses, Opportunities, and Threats. It then explains who could benefit from SWOT analysis, such as businesses evaluating performance or launching new products/services. The document outlines the three steps to conduct a SWOT analysis: 1) Analyze internal/external factors, 2) Perform the SWOT analysis and document results, 3) Prepare action plans based on findings. Details are given for each step to thoroughly analyze strengths/weaknesses and opportunities/threats.
This document provides guidelines for writing an effective research brief to ensure clients have a clear view of what is needed from the research and research agencies can respond with a relevant proposal. It outlines the key sections and information that should be included in a research brief such as background on the company and research objectives, target audience, deliverables, timing, budget, and project team. Following these guidelines will help clients communicate their requirements and ensure research agencies can meet those requirements.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
2. Strategic Planning
Planned communications with a purpose
It is based on research – not just on a
“hunch.”
It is results-oriented, which can be
evaluated for effectiveness
3. What is a Campaign?
A campaign is a series of coordinated
brand messages delivered to a
specific target audience through a
variety of promotional media and
activities during a fixed period of
time.
4. Public Relations 4-Step Process
The Strategic Communication
for Planning a Campaign
Research– Gathering Information
Objectives– Establishing goals & objectives
Programming/Planning/Promotions–
Choosing Communication tools
Evaluation – evaluating the effectiveness of
the campaign
R.O.P.E plan
6. Types of Research
Secondary(Library) – gather existing
information from data sources, reports,
reports, Internet sources. (ex: Census
Data)
Primary–conduct research first-hand
for the client/organization. secondary- research
that has already been
done.
primary- doing research
yourself. survey etc.
7. Various Research Techniques
Secondary Primary
Archival Information Focus Groups
Market Research Data Personal Interviews
Call-In Telephone Lines
Content Analysis
Communication Audits
Feedback Research
Internet Surveys
Man-on-the-street
Scientific Surveys using
random sampling
8. -understand the
3 Steps in the Research Process:
company
-understand what the
companys situation is
-what do we need to
target for our campaign
9. -understand the
3 Steps in the Research Process:
company
-understand what the
companys situation is
-what do we need to
target for our campaign
Analyze the Organization
(client research)
10. -understand the
3 Steps in the Research Process:
company
-understand what the
companys situation is
-what do we need to
target for our campaign
Analyze the Organization
(client research)
Analyze the Situation
(opportunity/problem research)
11. -understand the
3 Steps in the Research Process:
company
-understand what the
companys situation is
-what do we need to
target for our campaign
Analyze the Organization
(client research)
Analyze the Situation
(opportunity/problem research)
Analyze the Various Publics/Audiences
(audience research)
13. Step One (Research):
Analyze the Organization
The Internal Environment
The External Environment
The Public’s Perception of the
Organization
14. performance- reviews
niche- what makes it
The Internal Environment
special
impediments- little
things that you can be
struggling with
15. performance- reviews
niche- what makes it
The Internal Environment special
impediments- little
things that you can be
Structure – mission/purpose, budget, struggling with
history
16. performance- reviews
niche- what makes it
The Internal Environment special
impediments- little
things that you can be
Structure – mission/purpose, budget, struggling with
history
Performance – quality of its goods and services
17. performance- reviews
niche- what makes it
The Internal Environment special
impediments- little
things that you can be
Structure – mission/purpose, budget, struggling with
history
Performance – quality of its goods and services
Niche – its specialty, the function or role that makes
the organization different from similar organizations
18. performance- reviews
niche- what makes it
The Internal Environment special
impediments- little
things that you can be
Structure – mission/purpose, budget, struggling with
history
Performance – quality of its goods and services
Niche – its specialty, the function or role that makes
the organization different from similar organizations
Brand Image– A mental image that reflects the way a
brand is perceived, including all the identification
elements
19. performance- reviews
niche- what makes it
The Internal Environment special
impediments- little
things that you can be
Structure – mission/purpose, budget, struggling with
history
Performance – quality of its goods and services
Niche – its specialty, the function or role that makes
the organization different from similar organizations
Brand Image– A mental image that reflects the way a
brand is perceived, including all the identification
elements
Impediments– obstacles that may limit the
effectiveness of the public relations campaign.
22. The External Environment
Competitors – organizations with similar
products/services
Opponents– people who are fighting your
organization-against your organization
23. The External Environment
Competitors – organizations with similar
products/services
Opponents– people who are fighting your
organization-against your organization
External Impediments– social, political, or
governmental factors that might interfere
25. Public’s Perception
Organization’s Visibility– the extent to
which the organization is known
26. Public’s Perception
Organization’s Visibility– the extent to
which the organization is known
Organizations Reputation– the general
sense of what the public opinion is of the
organization.
30. Step Two:
Analyze the Situation
Situation – a set of circumstances
facing the organization/client
Opportunity or Problem?
Proactive or Reactive?
31. Questions to Analyze Situation
What is the situation facing this
organization/client?
What is the background of this
situation?
What is the significance or importance
of this situation?
33. Step Three (Research):
Analyze the Various Publics
Audience Research
Who are the target publics?
Examples: Media, employees, members,
community, government officials, consumers,
shareholders, allies of the organization, opinion
leaders, regulators, opponents to the
organization, competitors
Break down into categories
Primary/Secondary/Intervening
Latent/Aware/Active
36. Audience …
Analysis– Who is the audience?
Understand – What is the audience’s knowledge of your product/
service (if any)?
37. Audience …
Analysis– Who is the audience?
Understand – What is the audience’s knowledge of your product/
service (if any)?
Demographics – What is their ages, gender, educational
background?
38. Audience …
Analysis– Who is the audience?
Understand – What is the audience’s knowledge of your product/
service (if any)?
Demographics – What is their ages, gender, educational
background?
Interest– why should they be interested in your product/service?
39. Audience …
Analysis– Who is the audience?
Understand – What is the audience’s knowledge of your product/
service (if any)?
Demographics – What is their ages, gender, educational
background?
Interest– why should they be interested in your product/service?
Environment– Where will they get their information (media)?
40. Audience …
Analysis– Who is the audience?
Understand – What is the audience’s knowledge of your product/
service (if any)?
Demographics – What is their ages, gender, educational
background?
Interest– why should they be interested in your product/service?
Environment– Where will they get their information (media)?
Needs – What are their needs and wants associated with what
you have to offer?
41. Audience …
Analysis– Who is the audience?
Understand – What is the audience’s knowledge of your product/
service (if any)?
Demographics – What is their ages, gender, educational
background?
Interest– why should they be interested in your product/service?
Environment– Where will they get their information (media)?
Needs – What are their needs and wants associated with what
you have to offer?
Customization – What specific need/interest should your
campaign address relating to the specific audience
42. Audience …
Analysis– Who is the audience?
Understand – What is the audience’s knowledge of your product/
service (if any)?
Demographics – What is their ages, gender, educational
background?
Interest– why should they be interested in your product/service?
Environment– Where will they get their information (media)?
Needs – What are their needs and wants associated with what
you have to offer?
Customization – What specific need/interest should your
campaign address relating to the specific audience
Expectations– What does the audience expect to learn or
experience?
46. Overall Campaign Goal
From the research, clearly state the issue
facing the organization/client and the overall
goal to address it .
47. Overall Campaign Goal
From the research, clearly state the issue
facing the organization/client and the overall
goal to address it .
48. Overall Campaign Goal
From the research, clearly state the issue
facing the organization/client and the overall
goal to address it .
EXAMPLE:
Create a successful campaign to tie Lee Jeans’ passion
for breast cancer with its business challenge to expand
the acceptance of denim in the workplace.
49. Positioning
Positioning is the process of
distinguishing the organization with a
unique meaning in the minds of its
publics.
Lee Jeans positioned itself as a company
which cares through corporate
philanthropy.
52. Strategy
A strategy provides a rationale for the
actions and program components that
are being planned for the campaign.
53. Strategy
A strategy provides a rationale for the
actions and program components that
are being planned for the campaign.
Lee Jeans wants to be associated with a
reputable and well-known nonprofit
organization to enhance its corporate brand
identity.
54. Objectives
An objective is a statement emerging from the
organization’s overall goals.
What does the organization want to accomplish?
Every objective should consist of 5 elements:
S – Specific
M - Measurable (percentages)
A – Attainable/Achievable
R – Results-oriented
T – Time Bound (timely)
55. Basically …
Objectives are either
Informational– designed to expose the
audience to information and to increase
awareness of a topic/issue.
Aims to publicize, educate, communicate
Motivational– designed to change
attitudes and influence behavior.
Aims to modify the way people feel and ultimately change or
reinforce behavior
58. Objectives -- Examples
To increase awareness of the tragedy of breast
cancer by partnering with the Susan G. Komen Breast
Cancer Foundation.
59. Objectives -- Examples
To increase awareness of the tragedy of breast
cancer by partnering with the Susan G. Komen Breast
Cancer Foundation.
To raise money for breast cancer research during a
one-day event in October.
60. Objectives -- Examples
To increase awareness of the tragedy of breast
cancer by partnering with the Susan G. Komen Breast
Cancer Foundation.
To raise money for breast cancer research during a
one-day event in October.
To increase the brand recognition and perception of
Lee Jeans with the target publics.
61. Objectives -- Examples
To increase awareness of the tragedy of breast
cancer by partnering with the Susan G. Komen Breast
Cancer Foundation.
To raise money for breast cancer research during a
one-day event in October.
To increase the brand recognition and perception of
Lee Jeans with the target publics.
To increase sales of Lee Jeans for women.
62. Objectives -- Examples
To increase awareness of the tragedy of breast
cancer by partnering with the Susan G. Komen Breast
Cancer Foundation.
To raise money for breast cancer research during a
one-day event in October.
To increase the brand recognition and perception of
Lee Jeans with the target publics.
To increase sales of Lee Jeans for women.
Informational or Motivational?
64. Tactics
For each objective, various tactics need
to be created.
Tactics – the visible elements (the
specific activities/communication tools)
that put the strategies into operation
and help achieve the stated objectives.
65. Planning
The planning and executing of the plan
using specific tactics (the visible
elements of the plan)
A message or theme
Controlled & Uncontrolled forms of
information
Special Events
Effective Communications
66. Message/Theme
Tagline– a branding slogan used to create a
memorable phrase and to reinforce the target
audience’s memory of the product or service.
Popular Tagline according to Guru.com
Got milk? -- California Milk Processor Board
Don't leave home without it. -- American Express
Just do it. -- Nike
You're in good hands with Allstate. -- Allstate Insurance
67. Controlled vs. Uncontrolled
House publications News/Publicity
Brochures, handbooks, Media outlets – both
letters, posters, flyers, mass and specialized
annual reports, billing/pay Media kits
inserts, audiovisual buying an ad,
if your
anything... its News releases
information controlled Feature stories
Advertising media kit- uncontrolled Captioned photos
once you give it to the
Print/Broadcast media bc they can mess News conferences
it up.. writing wrong
Direct Mail Public Service
Specialty items: pens, Announcements “PSAs”
buttons, memo pads Letters to the Editor
Social Media? Where does it belong?
72. Effective Communication
Principles
Source – credible, trustworthy, experience,
attractive, has perceived similarities with the
target audience.
73. Effective Communication
Principles
Source – credible, trustworthy, experience,
attractive, has perceived similarities with the
target audience.
Message (Tagline-Salient Information)–
powerful, motivational information that strikes
a responsive chord (overall theme)
74. Effective Communication
Principles
Source – credible, trustworthy, experience,
attractive, has perceived similarities with the
target audience.
Message (Tagline-Salient Information)–
powerful, motivational information that strikes
a responsive chord (overall theme)
Verbal/Nonverbal cues– effective
language that is clear and understood. Use of
appropriate symbols, appropriate mood and
atmosphere, know demographics of audience
76. Effective Communication
Principles
two way communication– allow audience
to give feedback (open forums, suggestion
boxes, speeches with Q&A, return response
cards, surveys)
77. Effective Communication
Principles
two way communication– allow audience
to give feedback (open forums, suggestion
boxes, speeches with Q&A, return response
cards, surveys)
opinion leasers/decision makers–
influential leaders to your target audience
(government leaders, community leaders,
pastors, entertainers).
80. Effective Communication
Principles
Group Influence – people belong to a variety of
groups which have great influence on their decision
making
Selective Exposure– This principle holds that
people will accept and seek out communication
supporting their beliefs. Persuasive messages need to
reinforce existing attitudes
81. Effective Communication
Principles
Group Influence – people belong to a variety of
groups which have great influence on their decision
making
Selective Exposure– This principle holds that
people will accept and seek out communication
supporting their beliefs. Persuasive messages need to
reinforce existing attitudes
Audience Participation– Whenever possible, seek
opportunities where the target audience can
participate in the program (Special Events, Contests)
82. EVALUATION
How will you know if you
accomplished what you wanted?
83. Evaluation
An ongoing process of monitoring and
finally giving an assessment of the
stated objectives.
Measurement of Message Exposure
Measurement of Audience Awareness
Measurement of Audience Action
84. Media Exposure
Media Placement– compilation of press clippings,
radio and TV mentions, Web mentions (clipping
services)
Media Impressions– calculate the number of
people exposed to the message – the potential
audience reach
Internet Hits– cyberspace version of Media
Impressions
Advertising Equivalency– convert stories in the
news columns or on air into equivalent advertising
costs.
85. Audience Awareness
Pre and Post Surveys
Message retention– surveys to check audience’s
knowledge of the message
Day-After recall survey– surveys to measure audience’s
memory of the message
Baseline or Benchmark Study– measuring an audience’s
attitudes and opinions before, during and after a PR
campaign
86. Audience Action
Acting on the Message – Ultimately
accomplishing the objectives of the company by
modifying behavior
Increased sales or fund raising dollars
Changing behavior (smoking/drinking/texting)
Audience Attendance/Participation
90. In Closing …
Each step should build onto the next
Research – finding what you need to
know
91. In Closing …
Each step should build onto the next
Research – finding what you need to
know
Objectives – deciding what you can do
92. In Closing …
Each step should build onto the next
Research – finding what you need to
know
Objectives – deciding what you can do
Programming/Planning/Promotions –
creating tactics to accomplish what you
want
93. In Closing …
Each step should build onto the next
Research – finding what you need to
know
Objectives – deciding what you can do
Programming/Planning/Promotions –
creating tactics to accomplish what you
want
Evaluation – measuring your success