Got VoIP Blues? Step by Step Strategy to Add VoIP to your MSP Offering

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*Award winning "Got VoIP Blues?" strategy session as presented by Versature's Keni Gibson - Sales Manager, and Adam Sherman - CTO, at ChannelNext Niagara!* Been burned by VoIP providers? Let down by the “Big 3”? We understand MSP’s may have trust issues and want you to be aware of who you are really getting in bed with. Learn how you can add VoIP solutions without losing your customers, your reputation, your patience, and your sanity! See how the competition stacks up in the cloud-based Hosted PBX environment and how Versature has enabled partners to trust a phone company once again.

Technology

GOT VOIP BLUES?
Step by Step Strategy to add VoIP
to your MSP Offerings
www.versature.com
Adam Sherman
CTO
asherman@versature.com
Keni Gibson
Sales Manager
kgibson@versature.com

WHO IS VERSATURE?
• Founded 2003
• Strong MSP Experience &
Leadership
• Exclusively focused on VoIP
• Canadian Owned & Operated
• Employer of Choice 2015 CTEOC

WHY TRUST VERSATURE?
Strong MSP
Experience
Extreme
Customer Care
Transparency
Reliability Stellar Client List
Priority Partner
Support

Step-by-Step Strategy to Add VoIP to
your MSP Offerings

LEARN TO TRUST AGAIN
• Strong MSP Experience
• Superior Technology
• Priority Support
• Early Warning Alerts
• Transparency
○ (trust.versature.com)
• Full Redundancy

Sign up, Start up & Get Connected
• Zero Configuration
• Onboarding & Training
• Partner Portal
• On Demand Resources

Identify Buying Signals
● Existing PBX End of Life
● Office Move
● Cost of Existing Solution
● Mergers & Acquisitions
● Growth
● End of Contract

Open the Conversation &
Extend Your Reach
• On Premise PBX?
• Unhappy Phone
Customers?
• Unify Communications
• New Industry Verticals
• Regional Expansion

Versature Supports You
• Co-branded Campaigns
• Promotional Offers
• Web Copy
• Blog & Social Content
• Success Stories
• Sales Support

Make the Intro
1. Identify an opportunity
2. Make the Versature Intro
3. We partner on the sale
4. You receive referral fees

Capitalize on Upgrade Opportunities
• Routers
• Switches
• Firewall
• Training

Elevate Your Visibility
• Partner Features
• Event Support
• Demo Kit Availability
• Sharing Soci@lly
• Guest Blogs

Set Up 611 Support
• Customers are 3 Digits
Away
• Direct Dial to Your
Helpdesk
• 611 Support for
All of Your Services

What’s in it for Me?
Enjoy the Perks of Partnership:
● 50% off Business Phone System*
● Referral Fees
● Annual Seat Revenue (Renewals)
● Priority Support
● Exclusive Partner Offers
● Customer Stickiness

SupportmyMac
linic
“Versature has always provided our
team and our clients with incredible
support. They really went above and
beyond for our customer St-Joseph
Family Medicine Clinic at a critical
time to make sure their business
could continue to run smoothly.”
Sam Arseneau, CEO
SupportMyMac

The Syscomm Group
linic
The most important thing about Versature
is their level of commitment and support to
the customer. From the pre-configured
phones to dedicated technical support
staff, the Versature team goes above and
beyond to ensure our customer is up and
running and well-cared for every step of
the way.”
Martin Wells, Managing Director
The Syscomm Group

Next Steps?
• Visit Versature.com/partners
• Contact us:
○ sales@versature.com
○ 1 877.498.3772

Overview of VoIP (Voice over IP) and FoIP (Fax over IP) technologies like Session Initiation Protocol and H.323. Even though voice over IP (VoIP) was hailed as a technological innovation, the idea to transport real-time traffic over TCP/IP networks was not new back in the 1990s when VoIP started being deployed in networks. Chapter 2.5 of the venerable RFC793 (TCP) shows both data oriented application traffic as well as voice being transported over IP based networks. Nevertheless, VoIP puts high demands on signal and protocol processing capabilities so it became possible at reasonable costs only in the 1990s. VoIP can be roughly split into two main functions. Signaling protocols like SIP (Session Initiation Protocol), H.323 and MGCP/H.248 are used to establish a conference session and the data path for transporting real-time voice data packets. SIP has largely supplanted H.323 in recent years to its simpler structure and packet sequences. MGCP and H.248 are mostly used in carrier backbone networks. Protocols like RTP (Real Time Protocol) transport voice packets and provide the necessary information for receivers to equalize packet flow variations to provide a smooth playback of the original voice signal. Voice codecs are one of the core functions of the data path. Voice compression reduces the bandwidth required to transport voice over an IP based network. Compression may be less of a concern in local area networks with gigabit speeds, on slower links like 3G (UMTS, LTE) it still makes a lot of sense. The algorithms used in different codecs make use of various characteristics of the characteristics of human speech recognition. Redundant information is removed from the signals thus slightly reducing the quality, but greatly reducing the required bandwidth. In VoIP networks, the echo problem is typically compounded by the increased delay incurred by packetization of voice signals. To counteract the echo problem, VoIP gear (hard phones, soft phones, gateways) include echo cancelers to remove echo signals from the transmit signal. To transport facsimile over an IP based network, even more technology is needed. Facsimile protocols are very susceptible to delay and delay variation and thus need more compensation algorithms. Protocols like T.38 terminate facsimile protocols like T.30 (analog facsimile) and transport the fax images as digitized pictures over IP based networks.

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