Versature VP Operations Jonathon Moody's presentation for ProductCamp Ottawa 2015 on the importance of dedicated customer success in today's subscription economy.
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SUBSCRIPTION ECONOMY
▪ Move from Product based to Subscription based
Economy
▪ Buy a DVD or get a Netflix subscription?
▪ Buy a CRM product or signup for Salesforce.com?
▪ Buy Adobe Photoshop or sign up for Adobe
Creative Cloud?
▪ Internet of Things: Start with connecting objects
then turn them into a service/bundle
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“For every 1
percentage point
increase in revenue
retention, a SaaS
company’s value
increases by 12%
after five years”
Source: SaaS Capital
CHURN
▪ Usage
▪ Features
▪ Competitive
▪ Barriers to entry/exit
▪ Client fit
▪ Branding
▪ Trends
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CUSTOMER SUCCESS
▪ Existing approach
▪ Reactive or Break/Fix
▪ Traditional Support Metrics/Models
▪ Success Measured: Cases Closed, Calls Handled, etc
▪ Example from ISP World
▪ Sign up for service and not use the service.
▪ Good at it!
▪ Do we need change?
▪ Where are we headed?
▪ Big data + SaaS Transforming visibility and approach
▪ Subscriptions + Contracts
▪ Leading vs. Trailing Indicators
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DISCUSSION
Questions for the group:
▪ Has your organization moved to Subscriptions or
SaaS?
▪ Has PM changed in your organizations as a result?
▪ Can current PM approaches work in a Subscription
or SaaS environment?