SlideShare a Scribd company logo
to Market Your Small BusinessUsing Local
Introduction
• Google is one of the most popular Internet
companies in the world
• Smart businesses use Google in their online
marketing practices
• You could be missing out on customer brand
recognition
What is Google+ Local?
• It is an online business-related service
• It is a way for businesses to offer online users more
information about your company
• It offers businesses a great way to advertise to their
clients
How Can Google+ Local Benefit
Your Small Business?
• It is an easy and effective way to be found
• It offers incentives to make customers choose your
business over your competition
• It is free
How Can Google+ Local Benefit
Your Small Business?
• Listing features
– Promotional offers, deals, and specials
– Users can read reviews, testimonials to which you can
respond
– Post pictures and videos
– Ability to view your search statistics
How Can Google+ Local Benefit
Your Small Business?
• Listing features
– Place posts on your listing > update your potential
customers
– Signing up for and creating a listing is free, quick and easy
Creating a Google+ Local Listing
• Claim your business’s Google Maps listing
• Go to google.com/local/add/businessCenter > log in
or sign up
• Do a Google Maps search for your business > verify
information if necessary
Creating a Google+ Local Listing
• Enter all of your company’s information > address,
phone, website, services, etc.
• Add hours of operations, payment options, photos
and videos, etc.
• Verify your business listing to ensure that your
business is real and operational
Creating a Google+ Local Listing
• Why should you claim your Google Maps listing?
– Control your own content
– Avoid hijacking
• Once verified, you will access the Google Dashboard
Things You Need to Know
About Your Google+ Local Listing
• Consistent content > verify that all of your business
info is consistent across all web platforms
• Avoid multiple listing > it is against Google’s policy
• Choose a category > choose a general category that
accurately describes your business
• Don’t forget the details
Things You Need to Know
About Your Google+ Local Listing
• Pay attention to your description
• Use images and videos > as many as you can
• Offer coupons
• Increase your web visibility
Things You Need to Know
About Your Google+ Local Listing
• Create a Google+ Page > not necessary but
engages customers further
• Google+ Local and SEO
– Increase your website’s placement on SERPs
– Your Google+ Local listing can be very beneficial to your
SEO strategy
Things You Need to Know
About Your Google+ Local Listing
• Google+ Local and SEO
– Local keywords also increase your search engine rankings
– Add flair to your listing > videos, photos, etc.
– Sign up for Google AdWords
– Follow Google’s rules, read through regulations
Things You Need to Know
About Your Google+ Local Listing
• Reviews and your Google+ Local listing
– Gets lots of reviews for your business’s listing
– Reach out to your customers
– Send out Call-To-Action messages
– Write up a review request on your website
Things You Need to Know
About Your Google+ Local Listing
• Reviews and your Google+ Local listing
– Use QR Codes
– Ask for reviews on your social media sites
– Take reviews from your other online directories
– Deal with negative reviews and respond
Using Third Party Management
• Manage your marketing in-house or hire a third
party to manage it for you
• May or may not be the right choice for your
business
• Hire a marketing company that understands the
industry, your business and individual marketing
Google+ Local Best Practices
• Always have consistency
• Offer deals, promotions and coupons
• Incorporate your listing into your SEO campaign
• Use Google’s bulk upload feature
Google+ Local Best Practices
• Choose relevant categories
• Follow Google’s Quality Guidelines
• Use Google’s keyword tool
• Don’t overdo the use of multiple keywords
Conclusion
• Very easy and inexpensive way to help your
customers locate you
• Generate more data for search engines crawlers
• Incorporate a Google+ Local listing into your
business’s overall marketing and SEO strategy
Contact Us Today!
• Free Report http://findmorecustomers.org/report
• Visit http://findmorecustomers.org
• Learn More http://findmorecustomers.org/blog
• Call 888-575-7282

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How To Use Google+ Local To Market Your Small Business

  • 1. to Market Your Small BusinessUsing Local
  • 2. Introduction • Google is one of the most popular Internet companies in the world • Smart businesses use Google in their online marketing practices • You could be missing out on customer brand recognition
  • 3. What is Google+ Local? • It is an online business-related service • It is a way for businesses to offer online users more information about your company • It offers businesses a great way to advertise to their clients
  • 4. How Can Google+ Local Benefit Your Small Business? • It is an easy and effective way to be found • It offers incentives to make customers choose your business over your competition • It is free
  • 5. How Can Google+ Local Benefit Your Small Business? • Listing features – Promotional offers, deals, and specials – Users can read reviews, testimonials to which you can respond – Post pictures and videos – Ability to view your search statistics
  • 6. How Can Google+ Local Benefit Your Small Business? • Listing features – Place posts on your listing > update your potential customers – Signing up for and creating a listing is free, quick and easy
  • 7. Creating a Google+ Local Listing • Claim your business’s Google Maps listing • Go to google.com/local/add/businessCenter > log in or sign up • Do a Google Maps search for your business > verify information if necessary
  • 8. Creating a Google+ Local Listing • Enter all of your company’s information > address, phone, website, services, etc. • Add hours of operations, payment options, photos and videos, etc. • Verify your business listing to ensure that your business is real and operational
  • 9. Creating a Google+ Local Listing • Why should you claim your Google Maps listing? – Control your own content – Avoid hijacking • Once verified, you will access the Google Dashboard
  • 10. Things You Need to Know About Your Google+ Local Listing • Consistent content > verify that all of your business info is consistent across all web platforms • Avoid multiple listing > it is against Google’s policy • Choose a category > choose a general category that accurately describes your business • Don’t forget the details
  • 11. Things You Need to Know About Your Google+ Local Listing • Pay attention to your description • Use images and videos > as many as you can • Offer coupons • Increase your web visibility
  • 12. Things You Need to Know About Your Google+ Local Listing • Create a Google+ Page > not necessary but engages customers further • Google+ Local and SEO – Increase your website’s placement on SERPs – Your Google+ Local listing can be very beneficial to your SEO strategy
  • 13. Things You Need to Know About Your Google+ Local Listing • Google+ Local and SEO – Local keywords also increase your search engine rankings – Add flair to your listing > videos, photos, etc. – Sign up for Google AdWords – Follow Google’s rules, read through regulations
  • 14. Things You Need to Know About Your Google+ Local Listing • Reviews and your Google+ Local listing – Gets lots of reviews for your business’s listing – Reach out to your customers – Send out Call-To-Action messages – Write up a review request on your website
  • 15. Things You Need to Know About Your Google+ Local Listing • Reviews and your Google+ Local listing – Use QR Codes – Ask for reviews on your social media sites – Take reviews from your other online directories – Deal with negative reviews and respond
  • 16. Using Third Party Management • Manage your marketing in-house or hire a third party to manage it for you • May or may not be the right choice for your business • Hire a marketing company that understands the industry, your business and individual marketing
  • 17. Google+ Local Best Practices • Always have consistency • Offer deals, promotions and coupons • Incorporate your listing into your SEO campaign • Use Google’s bulk upload feature
  • 18. Google+ Local Best Practices • Choose relevant categories • Follow Google’s Quality Guidelines • Use Google’s keyword tool • Don’t overdo the use of multiple keywords
  • 19. Conclusion • Very easy and inexpensive way to help your customers locate you • Generate more data for search engines crawlers • Incorporate a Google+ Local listing into your business’s overall marketing and SEO strategy
  • 20. Contact Us Today! • Free Report http://findmorecustomers.org/report • Visit http://findmorecustomers.org • Learn More http://findmorecustomers.org/blog • Call 888-575-7282