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1. Google To Push Android TV can coexist with Chromecast
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Recently, the rumors about the upcoming Google started a new Android TV set-top box platform
is gradually increasing. But considering Chromecast has gained support from hardware vendors
and software developers, Google why you want to launch another living room entertainment
equipment? Time magazine recently wrote that these two devices are not the same, it can exist
simultaneously. The article reads as follows:
Chromecast not intended to be a complete platform. Although very useful, but this device has its
own limitations. You can not use a dedicated remote control Chromecast, which itself is not what
the actual interface. More importantly, this device is not obtained for content search or the center
of the proposed method. Like all applications are trapped in the island in general.
So, Chromecast should be seen as a complement to traditional TV interface. The great potential of
the device is not its low price of $ 35, but as a TV and set-top box manufacturers to add to their
products among technology. "Our goal is to make more Google Cast become a standard." Mario
Queiroz, vice president of product management at Google, told the media last year.
Currently, there is no TV or set-top box manufacturers to add capacity Chromecast their products,
but we can at least see this appeal: Samsung and Sony, these companies can continue to build their
own smart TV platform, while support for additional features as Chromecast launched.
Contrast Google TV, which is a different strategy. Google as an alternative to Google TV Smart
TV platform, as is the relationship between Android and smartphones. But this attempt ultimately
failed because the TV manufacturers are reluctant on Google's platform desperate and give up
control. And if replaced Chromecast, they need not be so.
As mentioned above, Chromecast not a complete solution to its isolated nature also allows Google
can not put your own content - especially video from Google Play Movies & TV's - placed in front
of the user.
The re-development of Android TV, you can fill the vacancy. It allows Google can recommend
their own content to the user, while offering complete TV interface and support for remote control.
Further, Android TV also brings the possibility of the game, and then Chromecast very limited in
this respect.
Whether I will accept Android TV TV manufacturers remain skeptical, because this new Google
TV platform does not solve the problems, and is desperate to give up control of fear. With this in
mind, Google is making about the rumors of a set-top box has become more credible. Chromecast
can become a platform for other hardware manufacturers to mass adoption, and Android TV is a
Google produce their own equipment.
But the developer's support is still a serious problem. Chromecast is gaining support from major
streaming media services and small application developers, and after promotion Android TV,
Chromecast will face the risk of losing support, and vice versa.
The extent of this risk will depend on how Chromecast and Android TV can coexist harmoniously.

2. Perhaps Google has come up with a way to bring through a comprehensive application of
Chromecast Android TV support, this possibility should not be ruled out, taking into account their
Android Wear this strategy is adopted.
At least this is the case I want to see. For me, even if already have a set-top box or home machine,
Chromecast I still be able to meet a need. And when buying a TV, I would be more inclined to
choose built-Chromecast supported models. Android TV sounds like an interesting idea, as long as
it does not impede Chromecast realize their potential
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