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Google Search Engine
- 1. Google Search Engine Mrs SandeepKaur Goraya Asst. Prof. Comp. Sc. Pt. Mohan Lal S.D.College For Women
- 2. Googling : to usethe Google search engine to obtain information about (as a person) on the World Wide Web
- 3. Search Engines A websearch engine is a software system that is designed to search for information on the World Wide Web. Every page has a unique uniform resource locator (URL) e.g.,
- 4. List of VariousSearch Engines 1. Google 2. Bing 3. Baidu 4. Yahoo 5. AoL 6. msn 7. Ask 8. About 9. Hotbot 10.DuckDuckGo 11.Soso.com 12.Gigablast and many more
- 5. Google Fast Facts •Founded by Larry Page and Sergey Brin • Located in Mountain View, California • 10,674 full-time employees • Named #1 place to work in January 2007 by Fortune Magazine • The verb “google” was added to the Webster and Oxford English Dictionaries
- 6. History • Started asa research project between Sergey Brin and Larry Page, two Stanford University Ph.D students • They thought that a search engine that analyzed the relationship between websites would find better results than existing search engines • Their search engine was called “BackRub” • The word “Google” is made up from the mathematical term “googol”, which is used for the number represented by the numerical 1 followed by 100 zeros.
- 7. History • Google wasofficially incorporated on September 7, 1998 out of a friend’s garage • After moving Google a couple times, in 1999, they settled into their current home in Mountain View, California. Known as the Googleplex.
- 8. Amazing Facts You canuse Google as: • a Dictionary • a Calculator • a map and many more ways. Specific Searches by using “AND”, “OR”, “ ”, Use of *, -(minus) Search by filetype:extension name eg Computer Grahics:pdf
- 9. •URL, size, datelast crawled •Cached link •Pages like this one Database Google Used Approximate # of hits Ads selected by Google based on you search terms Search terms are in bold
- 10. Revenue • Advertising • Selladvertisements based on keywords • Sold based on a combination of price bids and clickthroughs • Companies bid for their advertisement to be associated with a keyword • They pay Google based on how many times their advertisement was clicked • Bidding starts at $.05 per click
- 11. Revenue • Advertising • Goto.com(later acquired by Yahoo! and know known as Yahoo! Search Marketing) pioneered this advertising model • Many of Google’s competition failed compared to Google at selling advertisement
- 12. Purchases • Pyra Labs– creator of Blogger • Upstartle – responsible for Writely • YouTube – online videos
- 13. Partnerships • NASA • SunMicrosystems • Time Warner’s America Online • News Corp.’s Fox Interactive Media
- 14. Applications • Image Search •Google News • Froogle • Google Maps • Gmail • Google Earth • Google Video • Google Labs
- 15. Running Google • Manyserver farms • Google does not give out specifics on how their process works • Estimated more than 450,000 servers around the world
- 16. Now • Most oftenused search engine • Hold 54% of the market share • They receive around one billion search inquiries per day • Starting to try radio • Experimenting with selling advertisements from its advertisers to print publications
- 17. Googleplex • Piano • Lavalamps • Massages • Hair salon • Dogs allowed • Video games • Multiple lounges • Gourmet meals • Workout room • Ping pong • Snack rooms
- 18. Google Quibble 1. Whois Founder of Google? 2. Name any two Major Partners of Google? 3. One Gogool=? 4. Googleplex is situtated in __________ . 5. Froogle is used for ________ .
- 19. Keep Googling • Youcan save your times by using some tips and tricks. • Never Go for Wikipedia’s. • Be Creative. “A creative man is motivated by the desire to achieve, not by the desire to beat others.” Thank You All.. Mrs. Sandeep Kaur Goraya Dept. Of Comp. Sc. S.D.College Gurdaspur