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1. Webmaster Tools
• Ian Olson
• COM 585
• Kathy Gill
• November 14th 2012

2. INTRODUCTION
Google search console is a free tool by
Google that helps you understand how
Google interacts with your website.
I use this tool to fix the issues for my
website and make it user friendly

3. What Search Console Does
Ensure your site is accessible to Google search robots (aka bots) and visitors
Google recommends you take actions to improve your site's presence in Google search.
Recommendations about your HTML code.
Provides backlink information
Notifications on search penalties

4. Allwehaveinsearchconsole

5. Performance( metric shows about how your site performs in google
search result)
Click – metric shows the number of click to your site.
Impression – metric shows the number of times a website appears in search engine result.
CTR(Click-through rate) – The click count divided by the impression count.
Position – The average position in search result for the URL, query for the website in general

6. QUERIES – To check the
relevancy of queries search
by users and the content
that is served from your
site to answer that query
PAGES – To identify which
pages are performing well
in search result.
COUNTRIES – The country
where the search came
from.
DEVICES - To compare
your site’s performance on
different devices e.g
Desktop , Table or Mobile.
SEARCH APPEARANCE – It
allows website owners to
see how their site appears
in search result
DATES – The dates
dimension is useful to build
traffic prediction analysis
and identify where things
might have gone wrong.

7. “URL inspection” This tool for checking how Googlebot views a specific URL on the
website. It can help diagnose and resolve indexing issue

8. “SITEMAPS” A list of your website URLs .It acts as a
roadmap to tell search engine
what and where content is available it will increase
the retention of your audience.
it makes the users navigation and users experience
much better

9. REMOVAL
Temporary Removal
This option hide a URL temporarily
from Google search results
Outdated Content
This option helps to remove
Outdated content from search
result
Safesearch Filtering
This option helps website
Owners prevent explicit or
adult content

10. Core Web Vitals
• Largest Contentful Paint (LCP):
tracks loading speed.
• Cumulative Layout Shift (CLS):
tracks visual stability
• First Input Delay (FID): tracks time
it takes for page interaction

11. Mobile Usability If your website isn't optimized for mobile traffic, then
you will see error list under this area

12. HTTPS HELPS TO PROTECT USER
INFORMATION SUCH AS LOGIN
CREDENTIALS AND PAYMENT DETAILS.
YOUR WEBSITE HAS BEEN SECURED
WITH AN SSL/TLS CERTIFICATE
GOOGLE FAVORS HTTPS SITES FOR
BETTER SEARCH RANKING
HTTPS

13. “Sitelinks
searchbox”
• A sitelinks search box is a
quick way for people to
search your site or app
immediately on the search
results page. The search box
implements real-time
suggestions and other
features.

14. Manual actions are penalties that occur
after a Google employee reviews a website and determines
that it violates Google’s guidelines.
.

15. Security issue
• If your website is affected with virus or
malware, you will get messages from Google
here.

16. LINK
INTERNAL LINK –
Link from your
property to your
property
EXTERNAL LINK –
Link from outside
property to your
property

17. Thanks for Reading this
Presentation