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1. MAJOR GOOGLE ALGORITHM UPDATES
AND ITS EFFECT ON RANKING
MAJOR GOOGLE ALGORITHM UPDATES
AND ITS EFFECT ON RANKING

2. Google updates its search
algorithm frequently to
improve the quality of
search results and user
experience.
Introduction

3. Launched in February 2011, Panda
aimed to reduce the visibility of low-
quality, thin content sites in search
results. This update affected sites
with duplicate, poorly written or
scraped content, causing them to
drop in rankings.
Launched in February 2011, Panda
aimed to reduce the visibility of low-
quality, thin content sites in search
results. This update affected sites
with duplicate, poorly written or
scraped content, causing them to
drop in rankings.
1.Panda:

4. Launched in April 2012, it was
designed to penalize sites that
had been involved in spamming
techniques such as keyword
stuffing, cloaking, and link
schemes
Penguin

5. Rolled out in August 2013, it
aimed to provide more accurate
and relevant search results by
improving Google's ability to
understand the intent behind
search queries.
Hamming bird

6. Launched in July 2014, it affected local search
results by prioritizing local business listings and
improving the accuracy of location-based search
results
Pigeon

7. This update aimed to improve the search
experience for mobile users by giving
priority to mobile-friendly websites in
mobile search results. Websites that were
not optimized for mobile saw their rankings
drop in mobile search results.
Mobile friendly test

8. RankBrain is an artificial intelligence
system that helps Google understand
the meaning behind queries and
provide more relevant results.
Websites with high-quality, relevant
content saw their rankings improve.
Rank brain

9. The Medic update focused on
improving the quality of
health-related content in
search results. Websites that
lacked expertise, authority,
and trustworthiness saw their
rankings drop.
Medic

10. These updates and others have had a significant impact
on search rankings and have forced webmasters to
focus on high-quality, relevant content and ethical SEO
practices.

11. THANK YOU
www.nidmindia.com
+91 9611361147
+91 9611361147