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GOOGLE ALGORITHM
WELCOME TO
OVERVIEW
 What is Google Algorithm?
 Type of Google Algorithm.
What is Google Algorithm?
 Google Algorithm is the program used by Google for ranking websites on
its result pages among organic results.
 The first page is more relevant for the query.
Type of GOOGLE ALGORITHM
 Google panda.
 Google penguin.
 Humming bird.
 Google Mobile friendly update.
GOOGLE PANDA
 Google panda was language in February 2011.
 It's main target was to detect "contact farms" and to block them from
showing in Google search results.
GOOGLE PENGUIN
 Google penguin was launched in April 2021.
 Fighting against spam sites and erasing them.
 Basically it’s a place where all your hard work is stored.
HUMMER BIRD
 Launched in September 26, 2013.
 The name originates from being "precise and fast", just like hummingbirds are.
 It's made a biggest changes in Google history.
 It sorts through all the information it has when your search and come back with answers.
 This algorithm does not affect SEO.
 It takes into account question based queries like "why", "who", "when", "what", etc.
HUMMER BIRD – Knowledge Graph
 The knowledge Graph is Knowledge based search to enhance its search engine’s
where information gathered from a wide variety of sources.
Limitation of Humming Birds
 The knowledge graph still does not incorporate many languages.
 The Algorithm results is not applicable to all countries.
Google Mobile-Friendly Update
 Have it updated.
 On websites with content management software like Wordpress, switch to a
mobile responsive theme.
THANK YOU
PRESENTED BY
NIKHILA
MADHU

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Google Algorithm.pptx

  • 2. OVERVIEW  What is Google Algorithm?  Type of Google Algorithm.
  • 3. What is Google Algorithm?  Google Algorithm is the program used by Google for ranking websites on its result pages among organic results.  The first page is more relevant for the query.
  • 4. Type of GOOGLE ALGORITHM  Google panda.  Google penguin.  Humming bird.  Google Mobile friendly update.
  • 5. GOOGLE PANDA  Google panda was language in February 2011.  It's main target was to detect "contact farms" and to block them from showing in Google search results.
  • 6. GOOGLE PENGUIN  Google penguin was launched in April 2021.  Fighting against spam sites and erasing them.  Basically it’s a place where all your hard work is stored.
  • 7. HUMMER BIRD  Launched in September 26, 2013.  The name originates from being "precise and fast", just like hummingbirds are.  It's made a biggest changes in Google history.  It sorts through all the information it has when your search and come back with answers.  This algorithm does not affect SEO.  It takes into account question based queries like "why", "who", "when", "what", etc.
  • 8. HUMMER BIRD – Knowledge Graph  The knowledge Graph is Knowledge based search to enhance its search engine’s where information gathered from a wide variety of sources.
  • 9. Limitation of Humming Birds  The knowledge graph still does not incorporate many languages.  The Algorithm results is not applicable to all countries.
  • 10. Google Mobile-Friendly Update  Have it updated.  On websites with content management software like Wordpress, switch to a mobile responsive theme.