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Google new trends
Google uses web crawlers to index the entire web and stores copies in its database. When a user searches, Google matches keywords to pages in its index and ranks results by relevance. Over time, Google has introduced many algorithm updates like Caffeine, Panda, Penguin, and Hummingbird to improve search quality and understand user intent rather than just keywords. With Hummingbird, Google focuses on concepts rather than words through features like the Knowledge Graph and natural language processing. Best practices for websites include optimizing titles, content, URLs, images and mobile formatting to be found by Google.
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Google new trends
- 1. GOOGLE IN DEPTH Sally M.Jarkas
- 2. AGENDA • About Google •How Google works • Google Timeline • Google great improvements • caffeine • panda • penguin • hummingbird • Hummingbird algorithm • Google new trends after hummingbird
- 3. ABOUT GOOGLE Google Google isan American multinational corporation specializing in Internet- related services and products. These include search, cloud computing, software, and online advertising technologies
- 4. HOW GOOGLE WORKS 1-Google sends out web crawlers(spiders - Googlebots), that go through all the web pages on the WWW. 2- these bots are made up of millions of computers that surf the Web like human , but all the time Googlebots are working on crawling and re- crawling websites . how often a site is crawled depends on how quickly content changes (newspaper site different from static one) Crawlin g
- 5. 3- the botsalso detects all links on the site , which are then put into a queue system for crawling later on. so finally we get this 4- Then taking the data on them back to Google’s servers. The web is like a book with millions of pages , and Google’s job is to index that book HOW GOOGLE WORKS Crawlin g
- 6. - Copies ofall crawling pages are stored in Google’s index database. - Google index is well over 100,000,000 gigabyte - Google has spent 1 million computing hours building the index Indexin g HOW GOOGLE WORKS
- 7. When user typesin a query in the search engine , the index will match the query with all the webpages in which the query terms appear and then return the pages for the search results . Web pages are ranked on terms of relevance before they are displayed on the result page . Ranking HOW GOOGLE WORKS
- 8. HOW GOOGLE WORKS GoogleBig picture
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- 10. • Content onthe web is blossoming. So we need more fresh and fast data. Old index had several layers , updated every couple of weeks. To refresh we would analyze the entire web, which meant there was a significant delay between found a page and made it available. With Caffeine, Google analyze the web in small portions and update our search GOOGLE GREAT IMPROVEMENTS Google Caffeine
- 11. It was designedto punish pages that have been spamming Google. spam, it’s when people do things like “keyword stuffing” or “cloaking” that violate Google’s guidelines. Google Penguin GOOGLE GREAT IMPROVEMENTS
- 12. • Panda isdesigned to target pages that aren’t spam but aren’t great quality. • Quality over quantity is also quickly becoming a new industry standard. Google Panda GOOGLE GREAT IMPROVEMENTS
- 13. rolled outSeptember 2013 it ‘s affect 90% of searches worldwide its name comes from being Precise and fast It’s the biggest change to search algorithms since Caffeine in 2010 “Hummingbird is primarily aimed at giving Google’s search engine a better grasp at understanding concepts instead of mere words “ Amit Singhal Google hummingbird algorithm GOOGLE GREAT IMPROVEMENTS
- 14. features of hummingbird •It’s about meaning(things), not just(strings) keywords (the mind reading algorithm) • The Knowledge Graph • It’s a natural evolution in search “real” speech patterns(NLP) • It’s all about mobile (short query – conversation) Google hummingbird algorithm GOOGLE GREAT IMPROVEMENTS
- 15. contextual meaning &&user intent Hummingbird works best with voice search (conversational) used in Chrome Google hummingbird algorithm GOOGLE GREAT IMPROVEMENTS
- 16. Hummingbird in practice Conversation(part 1) Google hummingbird algorithm GOOGLE GREAT IMPROVEMENTS
- 17. Conversation (part 2) Googlehummingbird algorithm GOOGLE GREAT IMPROVEMENTS
- 18. Conversation (part 3) GOOGLEGREAT IMPROVEMENTS Google hummingbird algorithm
- 19. Hummingbird Give usersthe ability of comparison GOOGLE GREAT IMPROVEMENTS Google hummingbird algorithm
- 20. Comparison between oldand new algorithm Before GOOGLE GREAT IMPROVEMENTS Google hummingbird algorithm After
- 21. GOOGLE GREAT IMPROVEMENTS Googlehummingbird algorithmGoogle new trends after hummingbird
- 22. BEST PRACTICES FORMAKING YOUR WEBAPP SEO-FRIENDLY Website Title Mach title with content Create unique , accurate , brief but descriptive page title Website Content Make sure you have the right content Carefully Consider the Language Used In Web Content Focus more on conversational phrases and synonyms Focus on Consumer Needs and Intents(Use structured data ) Google new trends after hummingbird
- 23. BEST PRACTICES FORMAKING YOUR WEBAPP SEO-FRIENDLY Website URL Use words that are relevant to your site’s content and structure are friendlier for visitors navigating the site Clean up spammy directories, even old ones Avoid exact match anchor links avoid unnatural links
- 24. BEST PRACTICES FORMAKING YOUR WEBAPP SEO-FRIENDLY Images –related information : <img alt attribute> Use robot.txt file which tells search engines weather they can access and crawl parts of site Google advise to tap into Google webmaster tools Freshness of the site. Mobile-First Focus Create mobile sitemap and submit it using google webmaster tools Better Active Participation on Google+
- 25. <title>Michael Jordan Biography -Facts, Birthday, Life Story - Biography.com </title> <li><a href=“people/michael- jordan-9358066?page=1#early- life">Early Life</a>
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- 27. There are billionsof searches each day on Google The instant previews load in 1/10th of a second on average Since 2003 google has answered 450 billions new queries 16% of searches google sees everyday are new Statistic s HOW GOOGLE WORKS
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Editor's Notes
- #16 KG :semantic network contained over 570 million objects and more than 18 billion facts about and relationships between different objects that are used to understand the meaning of the keywords entered for the search
- #29 وبتقولي هيدا مثال بسيط عن صفحة ويب مرشحة بحسب قواعد غوغل لتكون الها رانك عالي السبب ؟ هو كذا كذا