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What Google Says vs. What SEOs Believe

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Where should you focus your attention to generate the most business value from your SEO efforts?

A SparkToro survey of more than 1,500 digital marketers revealed a wide range of opinions and views on Google ranking factors and whether or not Google’s statements about them are true or provably false.

In our webinar, Eric Enge (General Manager, Perficient Digital) and Rand Fishkin (Co-Founder, SparkToro) discussed the survey’s findings and provided insights on areas such as:

-Content accuracy
-AMP
-Page speed
-Page rank leakage
-And more!

Published in: Technology
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What Google Says vs. What SEOs Believe

  1. 1. 1 Google Ranking Factors Opinion Survey Via SparkToro • 1,584 Search Professionals • Conducted August, 2019 • Global respondents (most in US/UK/Canada) • Top Five: 7.26–8.52 • Bottom Five: 4.19-5.16
  2. 2. 2 Google Public Statements Opinion Survey Via SparkToro • 1,584 Search Professionals • Conducted August, 2019 • Global respondents (most in US/UK/Canada) • 20 Public Statements Rated • Average: 1.97
  3. 3. 3 QUESTION In your opinion, how much weight does web page load speed receive in Google’s organic ranking systems?
  4. 4. 4 RESULTS: Web Page Load Speed
  5. 5. 5 QUESTION In your opinion, how much weight does keyword use in the URL receive in Google’s organic ranking systems?
  6. 6. 6 RESULTS: Keyword use in the URL
  7. 7. 7 QUESTION In your opinion, how much weight does anchor text of links pointing to the specific, ranking page receive in Google’s organic ranking systems?
  8. 8. 8 RESULTS: Anchor text of links pointing to the specific, ranking page
  9. 9. 9 QUESTION In your opinion, how much weight does accuracy of the content receive in Google’s organic ranking systems?
  10. 10. 10 Via Twitter
  11. 11. 11 RESULTS: Accuracy of the content
  12. 12. 12 QUESTION In your opinion, how much weight does total amount of content on the page receive in Google’s organic ranking systems?
  13. 13. 13 RESULTS: Total amount of content on the page
  14. 14. 14 QUESTION In your opinion, how much weight does presence of external links in the page’s content receive in Google’s organic ranking systems?
  15. 15. 15 RESULTS: Presence of external links in the page’s content
  16. 16. 16 QUESTION In your opinion, how much weight does use of Google’s AMP web component framework receive in Google’s organic ranking systems?
  17. 17. 17 RESULTS: Use of Google’s AMP web component framework
  18. 18. 18 QUESTION How truthful do you rate this Google statement? “AMP isn’t a ranking factor.” Via Twitter
  19. 19. 19 RESULTS: “AMP isn’t a ranking factor.”
  20. 20. 20That’s a lot of AMP!
  21. 21. 21 QUESTION How truthful do you rate this Google statement? “There’s no such thing as LSI keywords.” Via Twitter
  22. 22. 22 RESULTS: “There’s no such thing as LSI keywords.”
  23. 23. 23 QUESTION How truthful do you rate this Google statement? “We don’t have anything like a website authority score.”
  24. 24. 24 Via The Guardian
  25. 25. 25 RESULTS: “We don’t have anything like a website authority score.”

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