​Google for Mobile is a one-day event developed especially for app and game developers​. It offers you the opportunity to learn top​ tips and best practices on ​building quality products, engaging your audiences, and growing your business on mobile. You will hear from Google product experts, industry leaders, global and Indonesian developers​. This is summary from my point of view.

1. GOOGLE FOR MOBILE
#GFM2016
Sheraton Gandaria, 31 April 2016
Panji Gautama

2. #1 DEVELOP ON ANDROID AND FIND
SUCCESS ON GOOGLE PLAY
• Roll-out stage deploy
https://support.google.com/googleplay/android-
developer/answer/6346149
• Experiments Store Listing
https://support.google.com/googleplay/android-
developer/answer/6227309?hl=en

3. #2 UNDERSTAND APP USAGE
BEHAVIOUR IN INDONESIA
• Understanding through Statistics
http://www.slideshare.net/IyanMuhsinin/indonesia-digital-habits-
study

4. #3 THE JOURNEY TO A BILLION
INSTALLS
• HalfBrick Studios Story
• Start Small
• Pivot from CONTRACTOR to FOR HIRE to Have their own
PRODUCTS
• Focus on the goals
• Company Culture is important

5. #4 BUILD FOR EMERGING MARKETS
• Smaller the APK size the better
• Slow Internet Connection Friendly
• Optimize Images
• Text First, Image Later

6. #5 INTEGRATE YOUR APP WITH
GOOGLE SEARCH
• App Indexing https://developers.google.com/app-indexing/
• Case Study https://developers.google.com/app-
indexing/partners/case-studies

7. #6 MATERIAL DESIGN
• Project Kennedy
http://www.theverge.com/2013/1/24/3904134/google-redesign-
how-larry-page-engineered-beautiful-revolution
• Unified Design to All Platforms
https://www.google.com/design/spec/material-
design/introduction.html

8. #7 PROGRESSIVE WEB APPS
• App-Like User Experience
https://developers.google.com/web/progressive-web-
apps?hl=en

9. #8 GOOGLE CLOUD PLATFORM
• Big-Query https://cloud.google.com/bigquery/

10. #9 GROWING STARTUPS INTO
SUSTAINABLE BUSINESSES
• Solve Problem
• Impactful
• Founder : Self-Driven. Self-Awareness. Be open minded, yet not
naive. Be ambitious, yet have no greed.
• Strategic Goals
• Build great company culture from the start
• Listen to Customer Feedback