Practical roadmap for value driven product owner excellence The product owner is vital for the effective transformation of the organization. This presentation provides a practical roadmap to product owner excellence. We discuss BABOK framework and a business analysis approach for product owners - defining key concepts and methods for success. We touch on: The Business Analyst, Agile - the manifesto, and the Product Owner; PO and BA differences and similarities; Three key differentiators for Product Owner excellence. Professional Product Owners - pivotal in leading organization growth