Virtual care is needed to address inequities in dermatological care for people of color. Only 8% of over 50 million annual dermatology visits are from people of color due to limited access to care, inequitable treatment, and high costs. The proposed solution is an end-to-end virtual care platform specialized for people of color skin, provided by board-certified dermatologists. It aims to fill an unmet need and large market potential, with a plan for soft launch in 2022 and expansion of services thereafter.

1. Virtual dermatological care for people of color

2. Problem
Out of over 50 million dermatology visits
every year, only 8% are with patients of
color.

3. Why?
01 02 03
Limited Access
Inequitable Care High Costs
Common skin ailments go
unidentified and untreated
in people of color due to
myopic training practices
and inherent biases.
People of color are less likely to
be referred to a dermatologist by
their PCP, are more likely to be
seen in an ER for benign skin
issues.
Dermatologists are less likely
to accept Medicare/Medicaid
and insurance companies often
require a referral to be seen,
effectively doubling the cost of
treatment.

4. Solution
End-to-end virtual care from board
certified doctors specializing in people of
color skin.

5. Product

6. Long-Term Vision
End-to-end virtual care platform for
people of color.

7. Market Size
$12.96B
(people of color
dermatology
spend)
$824B
(people of color medical
spend)

8. Business Model
$59
per visit
ARPU
$177

9. Differentiators
+ Comprehensive and personalized
care from the top skin of color
dermatologists
+ Filing provisional patent for AI
skin issues identifier tool
+ Access to community and
support from non-physician skin
experts on skin of color

10. Competition
+ There is no telehealth platform for people
of color in the market.
+ Patients currently find dermatologists who
specialize in color by searching Google,
Zocdoc, Healthgrades, Reddit, and Social
Media.
+ There are a limited number of
existing in-person practices/clinics
that support patients of color (Mt.
Sinai, Cedar Sinai).

11. Traction
March 2021
May 2021
Limited beta release (325 users) of original
MVP: auto-aggregated beauty drawer for all
women
Based on demographic data & feedback,
strategy shift to POC dermatology
December
2021
Kick-off development
October 2021 User research (57 patient interviews & 11
dermatologist interviews)
November
2021
Re-envision product & design

12. Roadmap
May 2022
December
2022
Soft launch with asynchronous visits with CA
patients and providers.
Enhanced profile with AI skin tool and
community features. Expand to TX, NM,
and AZ.
March 2023 Launch synchronous (video) visits.

13. Team
Mega Desai,
Founder and CEO
Attorney, Advisory at a Big 4 firm
Past experiences include: Obama for
America, Office of the Attorney General
for the District of Columbia
Our engineering team currently
consists of 2 full-time engineers
and 1 part-time engineer
(contractors).
We have previously worked with
dermatologist consultants, design
contractors, social media
contractors and machine learning
engineering consultants.