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Very Basic Concept of Digital Marketing
This document discusses how businesses can leverage digital marketing to be future ready. It provides internet usage statistics in India and worldwide to demonstrate the importance of digital. Some key benefits of digital marketing mentioned are sharp targeting of audiences, 24/7 advertising, lower costs, and higher returns on investment than traditional channels. The document then outlines several important digital marketing tools like SEO, SEM, social media marketing, websites, apps, blogging, email campaigns and mobile marketing. It provides a roadmap for implementation over 12 months, emphasizing setting SMART goals.
Very Basic Concept of Digital Marketing
- 1. S DQ – DigitalQuotient Is your Business Future READY?
- 2. Index ² Few InternetFacts ² Creating Value ² Benefits of Digital Marketing ² Digital Marketing tools ² Road Map
- 3. Few Facts @World S More than half of the population (approx. 4 b, out of 7.6 b) have access to the Internet ~ 53% S Active Social Media Users 3.2 b ~ 42% S Unique mobile users: 5.1 b ~ 68% S Top social media Users – 700 m on desktop & 2 b on smartphone / tablets S Key Social Media platform: FB à Youtube à Whatsapp à FB Messenger à Wechat à Instagram à Twitter à Linkedin à Snapchat à Pinterest
- 4. Few Facts @India S Internet Users projected to cross 500 Million by this month (June’2018) in India. No. 2 in the World after China. S Male to female ratio is 71 : 29, Age 18 – 35 Years is prominent one S India at Top in terms of Facebook users (270 M), ahead of US (240 M) S India crossed 1 billion mobile subscriber milestone, 300 M with smartphone (337 M by end of 2018 & 500 M by 2022) S 68% of brands leverage digital marketing to promote their products and services S 42% of brands continue to use social media marketing as their primary form of digital marketing S 33% of brands allocate over 40% of their marketing budget for digital S 40% of brands say lead generation is their primary objective behind digital marketing
- 5. Creating VALUE Few questionsto check whether you are future READY! Ø Can your target segment find you over net? Ø Does your business have an online personality & well defined online personality traits? Ø Do your TG associate with you while seeing you online? Ø Can they make positive opinion of you? Ø Can they take decision to buy your products / services online? Ø Can they contact you and get responded instantly/well? Ø Do you have system in place to close the sale online? Ø Are your competitors present OR more visible than you online?
- 6. Answer lies here…. Nowwhat is NEXT? Create / improve Digital Identity Nurture it Promote it Re-do it again & again (Reach>Act>Convert>Engage)
- 7. Other Benefits ü Sharpshooting: Well defined Target Group with specific interest, Age bracket, Gender, Hobbies, Preferences etc. ü 24x7 Advertising: Traditional media like Newspaper, TVC, Radio limited to particular slot of day/time. ü Cost effective ü Makes you Go Global: Larger audience at the same time ü Improved RoI (Radio – 2.5%, Newspaper – 6%, TV – 7.5%, Online – 12%)
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- 9. SEO (Search EngineOptimization) & SEM (Search Engine Marketing) SEM SEO q Pay Per Click (PPC) Management q Google Adwords, AdMob
- 10. SMM (Social MediaMarketing) Facebook Twitter LinkedInInstagram YouTube
- 11. Website & MobileApp development Mobile App development & optimization for different platforms – Android, iOS
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- 15. Online Bannering Online Mediabuying Popular websites – IRCTC, Yahoo, Rediff, Gmail, TOI etc. Browser – IE, Chrome, Safari
- 16. Road Map Time Linesfor Effective Implementation; 0 - 6 Months > First 3 elements, 7 - 12 Months > Next 3 elements With S.M.A.R.T S.M.A.R.T Specifi c Measu reable Attaina ble Releva nt Timely
- 17. Thank You Rajesh Pamecha ContactDetails Mobile: +91 9875 00 4220 Email: rajesh.pamecha@gmail.com