Avalaunch Media Director of Pay Per Click (PPC) shows how to double down on your content to get the most out of it and render it "evergreen."

2. 4,000
8

3. 4,000
(Estimated ads seen per day)
8
(Attention span of a human)

4. Make Your
Content Count
● Gate it for email acquisition
● Leave it open for remarketing audiences & segmentation
● Turn it into video
Test messaging to enhance your website content

5. Gate Your Content
for Potential Demos
Going Straight for a Demo:
Cost/Demo: $1,367
Giving Potential Customers an Asset:
Cost/Download: $15
Cost/Demo: $100
Conversion action changed from “Request a Demo” to
“Download Our Whitepaper”

6. Drive Traffic to Content & Remarket
Remarketing campaign before cold vs. warm strategy:
Customer Acquisition Cost: $224
Remarketing campaign with Blog traffic campaign blended:
Customer Acquisition Cost: $185 with 17x the acquisitions
BLOG TIME ON
SITE
OFFER $$$ADS

7. 600,000,000+
$180,500,000
4,015

8. 600,000,000+
(Blogs)
$180,500,000
(Earnings from Top 10 YouTube channels 2018)
4,015
(Hours of annual media consumption per person)

9. Content Conquesting
Content targeting methods let you define where
you want your ads to show. These include:
Placements: Target channels, videos, apps, or placements
within websites e.g. Target an entire high-traffic blog or just
the homepage of a popular news site.
Placements can include:
● YouTube Channels
● YouTube Videos
● Websites on the Google display Network
● Apps on the Google Display Network

10. Blog Ideas
Research the top
blogs in your space.
If eligible on GDN
add it to the hitlist.
Search the top
“how to” keywords
and create custom
intent audiences
around them.
Search your top
keywords and plug in
the top-5 blogs that rank
organically as a custom
affinity audience.

11. Video Ideas
Channels Specific
Videos
People Also Viewed

12. Let’s Gamble!

14. Custom Affinity & Custom Intent Creation

15. Video Hitlist

18. Who’s Ready to
Double Down?