How to avoid 5 common self storage website mistakes


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In this educational webinar, learn how to avoid 5 common and costly self storage facility website mistakes. We'll also introduce you to our new product, SpareFoot Sites.

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How to avoid 5 common self storage website mistakes

  1. 1. SpareFoot presentsHow to Avoid 5 Common (& Costly)Website MistakesMario Feghali, founder and COO Confidential
  2. 2. Common Website Mistakes 1. It’s hard to make simple updates 2. The unique value prop is missing 3. It doesn’t answer questions 4. Visitors don’t convert to customers 5. Poor performance tracking Confidential
  3. 3. MistakeIt’s Hard to Make Simple Updates You have to call someone every time you want to make an update It takes more than 10 minutes to add a special promotion There’s the chance of really messing things up if you make a typo Confidential
  4. 4. SolutionUse a CMS Anyone can do it It’s quick & efficient The design is clean/usable There’s little room for human error Bonus: A CMS can automatically update unit availability! Confidential
  5. 5. MistakeThe Unique Value Prop is Missing What differentiates you from your competitors? Is it front and center on your site? Examples:  First month free  Superior security  Perfect location Confidential
  6. 6. SolutionUnique Value Prop: Front & Center U-Store-It: guaranteed cheapest. Confidential
  7. 7. MistakeIt Doesn’t Answer Questions Where are you located? How much does it cost? What hours are you open? How do I make a reservation? Will my stuff be safe? Confidential
  8. 8. SolutionAnswer Questions How do I get How’s the How much? Where? my stuff there? service? What size? Do they have packing supplies? Confidential
  9. 9. MistakeVisitors Don’t Convert to $$ The worst possible thing you can do is pay for a site and on-going maintenance and promotion of the site, but rarely create customers from it Confidential
  10. 10. SolutionOptimize for Conversion Create the opportunity for a transaction to take place (conversion path) Keep it clean & simple Don’t take them off of your site Understand how Google works Test, test, test Confidential
  11. 11. Example Confidential
  12. 12. MistakePoor Performance Tracking How many visits and/or unique visitors come to your site in a day? Are any of them filling out online forms? How many of them visit the website and then call you directly? Are you collecting revenue online, if so, how much? Confidential
  13. 13. SolutionTrack & Report Regularly Understand customer behavior Uncover areas of opportunity Get a tracking system (Google Analytics is free) Justify website costs and generate revenue Confidential
  14. 14. Check Out SpareFoot Sites 1. Make updates quickly 2. Differentiate your business from competitors (UVP) 3. Custom content (answer questions) 4. Convert visitors to customers 5. Track important data Confidential
  15. 15. MakeUpdatesQuickly Confidential
  16. 16. Stand Out from Competition Features section allows you to highlight your most important amenities Promotion section adds a way to highlight your competitive features Confidential
  17. 17. Answer Questions What is their How does offer? it look? Can I pay Where? online? What commonWhy store here? features? When can I How much? come in? What are the different sizes? When can I drop off and pick up my stuff? Confidential
  18. 18. Convert Visitors to Customers Fill out a Click toSelect a unit proven form reserve unit Clear and simple path for customers Our conversion path has been tested to maximize reservations and move-ins Continual testing to improve conversion as the marketplace evolves Confidential
  19. 19. Track Performance  Simple Google Analytics integration  Automated reporting  Track visitors as well as, online and offline conversions  Unique tracking phone number in your area code – listen to phone calls to your facilities Confidential
  20. 20. The Bottom Line You get a high- converting website that’s easy to set up, manage and track It integrates with existing management software (centershift, SiteLink, QuickStor, Domico) $50/month for unlimited tenants Sign up at Confidential
  21. 21. Bonus We set up and manage your Google Places account for free Account is optimized so you get more impressions We send Google Places visitors to your SpareFoot Site, where they can easily convert (even on a mobile device) Confidential
  22. 22. About SpareFoot’s products SpareFoot SpareFoot Sites Network A standalone Customers via our What do I get? website for your network of storage search facility sites What do I pay? $50 per month About $75 per customer When a customer moves When do I pay? Monthly in Confidential