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Data import and widening in Google Analytics

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Data import and widening in Google Analytics

  1. 1. Should You be Widening?
  2. 2. Hi, my name is Zorin and I am a Google Analytics user who, by default, widens. Should you be Widening?
  3. 3. Yes. Should you be Widening?
  4. 4. The Widening. Should you be Widening?
  5. 5. Should you be Widening?
  6. 6. Should you be Widening?
  7. 7. Should you be Widening?
  8. 8. Should you be Widening?
  9. 9. The Widening. Should you be Widening? Allowing In Depth business view Clarity Flexibility Access
  10. 10. The Widening. Should you be Widening? By Importing reasonable amounts of useful data stitching it to past or future collection efforts Subscribing to a rigid yet human-readable naming conventions
  11. 11. The Widening. Should you be Widening? With { Privacy Sustainability Benefits Compliance Governance Simplicity (development overload) } in mind
  12. 12. The Widening. Should you be Widening? Just to clarify (Google Analytics related) Data import Hit payload (EE, CG, custom metric and dimensions) Naming conventions throughout the implementation (goals, events, views, variables ...) Engagement, scorecard … context
  13. 13. The Benefit(s). Should you be Widening?
  14. 14. The Benefit(s). Should you be Widening?
  15. 15. The Benefit(s). Should you be Widening?
  16. 16. The Benefit(s). Should you be Widening? Those who: Analyze Test Wanna have a beer! Learn Report Consume
  17. 17. The Benefit(s). Should you be Widening? SEGMENTS / AUDIENCES OUTCOMES AD DISTRIBUTION MANAGEMENT
  18. 18. The Time. Should you be Widening?
  19. 19. The Time. Should you be Widening? When to Start Widening? Start ASAP. When is the data available? Once you start receiving hits which are then subsequently widened (except for 360).
  20. 20. The Time. Should you be Widening? Hit Containing The Key CD1 CD2 CM3
  21. 21. The Time. Should you be Widening? Processing time Cannot remove. Does not apply on historical data. When hit is processed. Needs a subsequent hit! Query time (GA360 only) Can remove. Does apply on historical data. When queried.
  22. 22. The Time. Should you be Widening? On change Measurement protocol .js library, SDKs Preuploaded (no frequent changes) Data import Requires an additional hit (exceptions - refunds, cost data, 360)
  23. 23. The Time. Should you be Widening? User on site CRM On Change Data Import MP
  24. 24. The What. Should you be Widening?
  25. 25. The What. Should you be Widening? Data Import
  26. 26. The What. Should you be Widening? User CRM > GA - whatever you are allowed to import Value buckets, demographics?, dogs vs cats https://goo.gl/CDz6vB Product ERP > GA - Whatever you are allowed to import Profit / margin, stock, availability, in demand, expected revenue (ARPU?)
  27. 27. Should you be Widening? http://www.peugeot.fr/gamme/nos-vehicules/suv-2008.html
  28. 28. The What. Should you be Widening? Combine GA collected data MCF Standard Widened (Business Category)
  29. 29. The What. Should you be Widening? Content https://goo.gl/eivewz Group / segment / drill content. Processes (incl. Outcomes and Failures) Process - type, flow, ‘event’, abandonment (why if possible)
  30. 30. Should you be Widening? https://www.maggi.de/rezepte/salate/senf-joghurt-dressing
  31. 31. The What. Should you be Widening? Any other widening opportunity Business Reporting flexibility (granularity / grouping)
  32. 32. The What. Should you be Widening? Measurement protocol Widen as much as you can as if sending outside of a session the hit inherits server attributes. https://goo.gl/R14ZAq
  33. 33. The What. Should you be Widening? Directly Via hit widening
  34. 34. The What. Should you be Widening? function () { var acqDate = new Date({{ga cookie}}.split('.')[3] * 1000), options = {year: 'numeric', month:'numeric'}; return acqDate.toLocaleDateString([],options); }
  35. 35. The What. Should you be Widening? Narrative 5 users Started Newsletter registration process From Footer Link on /servicelink/ 5 users Finished Newsletter registration process From Footer Link on /servicelink/
  36. 36. The Limit(s). Should you be Widening?
  37. 37. The Limit(s). Should you be Widening? There are limitations:( Data Import - https://goo.gl/NgjIa7 Sampling.
  38. 38. Questions ? Should you be Widening?
  39. 39. Thank You! Should you be Widening? ZORIN RADOVANCEVIC zorin@escapestudio.net @zorinatesc Escape d.o.o. http://escapestudio.net

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