The document outlines various updates to Google's algorithm aimed at improving search relevance and user experience. Key updates include passage ranking, about result updates, product reviews metrics, the multitask unified model, link spam mitigation, page experience enhancements, and changes to page title generation. These improvements emphasize high-quality content, user trust, and efficient query responses.

1. GOOGLE ALGORITHM
UPDATED

2. Some Top Google Algorithm up-gradation
this year
The Google algorithm is constantly evolving so the company can
display the most relevant, accurate, and secure pages to its users.
The algorithm seems to be updated more and more each year.
By staying on top of what's happened, you'll be able to follow SEO
best practices, improve your rankings, and figure out why
performance shifts are happening.
Some Top up-gradation this year were-
Google always makes sure to roll out new algorithm updates from time
to time in order to make the user experience more happening. Let’s take
a look at these updates and how they are useful for the users.

3. Passage ranking update (Feb 2021)-
By using the passage ranking update, Google can now index not only web pages,
but also specific parts of those pages (paragraphs, sentences). The featured
snippet can include specific passages. Rather than having the user comb through a
lengthy webpage to find the answer, the goal is to quickly answer very specific
queries. To make indexing easier for Google bot, you should target long-tail
keywords and ensure the content on your webpage is of high quality.
About result update-
With this update, users can now individually select which result is more
suitable for them. By learning about a source before actually opening it
saves a lot of time and allows you to find the most helpful searches for
you and whether the website is trustworthy or not. It would facilitate
user discovery of authoritative, trustworthy, and unpopular websites.
The feature would remain in beta mode. The about result page includes
when google first indexed the page’s website, whether the connection
used is secure or not, terms that you are searching, the language of the
page, and whether this search is relevant in many regions or not.

4. Product Reviews-
A Google update for product reviews in April 2021 aimed to encourage in-depth
product reviews for products that offer insightful analysis and original content,
rather than just summarizing a list of products. In order to form a product review
that is the top-notch quality, you are recommended to share some expert
knowledge about the topic, share unique content that is beyond what the
manufacturer has provided. Quantitative performance measurements are also
imperative, always solve your customer’s query and assist them in making a wise
purchasing decision.
Multitask unified model-
It is a natural language model which is more powerful than any other
transformers like (bidirectional encoder representations from
transformers). It will help you when you don’t have a sample answer.
MUM will provide you contextual information from scanning and
analyzing different sources to present comprehensive answers to
complex questions.

5. Link Spam Update-
This update was rolled out on July 26, 2011.
This was a move to end the spamming links across the web and multiple languages.
The language of google, in this case, is specifically ‘nullify as the links that have been
spamming or the websites will see a drop in the ranking. Google ensures that every
website remains with user-oriented web services and only with high-quality content is
displayed. No websites are supposed to use link manipulation, keyword stuffing, or
any SEO tools to spam the websites. If they refrain from using such tactics
automatically there will be a rise in the rankings. You can also protect your website
from spammers by updating the website’s SSL certificate, using google search
console for security reasons, regular clean-ups, or using tools to index low trust
pages.
Page experience update-
Google introduces new and specific types of metrics to enhance the user
experience. They are not rather new but more prioritized factors.

6. These include:
•Load time for the largest contentful paint (LCP): how fast the main content of
the page loads. Check the speed at which the main content of the page loads.
•A website's First Input Delay (FID) indicates how quickly it responds to the
user's first action on the page. The first time a user interacts with the page, how
quickly it responds.
•Calculative Layout Shift (CLS): how stable a layout can be when the elements
pop up unexpectedly or not.
Ever since the upgradation even though they have existed for a while they now
have a greater impact on the rankings.
Page Title Update-
It has been over a decade since Google updated SERP page titles based on
query
A new Google algorithm updates the title not according to queries, but to better
reflect the w. hole page.
There's not much love for this update since the titles are generated from H1s,
image tags, and even anchor text from other pages.