Google AdWords is all about results. From the first time you create an ad, it's important to know what you want to gain from your campaign and how you're going to measure your success.

1. Advertising Goals
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2. Business Goals Using Google AdWords
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3. Increase traffic to website
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4. Increase traffic to website
Increase sales or other types of conversions
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5. Increase traffic to website
Increase sales or other types of conversions
Raise brand awareness
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6. Increase traffic to website
Increase sales or other types of conversions
Raise brand awareness
Increase return-on-investment (ROI)
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7. Increase traffic to website
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8. Increase traffic to website
Add the Google Search Network to your Targeting
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9. Increase traffic to website
Add the Google Search Network to your Targeting
Add the Display Network to your Targeting
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10. Increase traffic to website
Add the Google Search Network to your Targeting
Add the Display Network to your Targeting
Create More Effective Ad Copy
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11. Increase traffic to website
Add the Google Search Network to your Targeting
Add the Display Network to your Targeting
Create More Effective Ad Copy
Add Relevant Keywords
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12. Increase traffic to website
Add the Google Search Network to your Targeting
Add the Display Network to your Targeting
Create More Effective Ad Copy
Add Relevant Keywords
Review Your Keywords Match Types
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13. Increase sales or other types of conversions
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14. Increase sales or other types of conversions
make it easy to convert is the best way to increase conversions
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15. Increase sales or other types of conversions
make it easy to convert is the best way to increase conversions
focus ad groups, keywords and ad groups around very specific
subjects/keyphrases
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16. Increase sales or other types of conversions
make it easy to convert is the best way to increase conversions
focus ad groups, keywords and ad groups around very specific
subjects/keyphrases
use keywords in ads, too, along with call to action
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17. Increase sales or other types of conversions
make it easy to convert is the best way to increase conversions
focus ad groups, keywords and ad groups around very specific
subjects/keyphrases
use keywords in ads, too, along with call to action
explain the benefits of the conversion
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18. Increase sales or other types of conversions
make it easy to convert is the best way to increase conversions
focus ad groups, keywords and ad groups around very specific
subjects/keyphrases
use keywords in ads, too, along with call to action
explain the benefits of the conversion
test, test and test some more to increase maximum conversions
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19. Raise brand awareness
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20. Raise brand awareness
figuring out if the display network
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21. Raise brand awareness
figuring out if the display network
set a daily budget for each of your campaigns
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22. Raise brand awareness
figuring out if the display network
set a daily budget for each of your campaigns
Use combination with negative keyword
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23. Raise brand awareness
figuring out if the display network
set a daily budget for each of your campaigns
Use combination with negative keyword
Broad Match Keywords
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24. Raise brand awareness
figuring out if the display network
set a daily budget for each of your campaigns
Use combination with negative keyword
Broad Match Keywords
Geographical Settings
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25. Increase return-on-investment (ROI)
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26. Increase return-on-investment (ROI)
Providing useful and relevant content on your landing page
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27. Increase return-on-investment (ROI)
Providing useful and relevant content on your landing page
keep the user interested and around long enough to persuade
them to make a purchase
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28. Increase return-on-investment (ROI)
Providing useful and relevant content on your landing page
keep the user interested and around long enough to persuade
them to make a purchase
Don’t make your keywords too general
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29. Increase return-on-investment (ROI)
Providing useful and relevant content on your landing page
keep the user interested and around long enough to persuade
them to make a purchase
Don’t make your keywords too general
increasing your CTR and eliminating unproductive keywords
www.ryowibowo.com

30. Increase return-on-investment (ROI)
Providing useful and relevant content on your landing page
keep the user interested and around long enough to persuade
them to make a purchase
Don’t make your keywords too general
increasing your CTR and eliminating unproductive keywords
Raise bids on keywords that are performing well
www.ryowibowo.com

31. Increase return-on-investment (ROI)
Providing useful and relevant content on your landing page
keep the user interested and around long enough to persuade
them to make a purchase
Don’t make your keywords too general
increasing your CTR and eliminating unproductive keywords
Raise bids on keywords that are performing well
Lower bids on keywords that are depleting your budget without delivering ROI
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32. Thanks
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