Fee and simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites.

1. Tips & Tricks

2. Why Adsense
Google Adsense is a free, simple way for website publishers of all sizes to
earn money by displaying targeted Google ads on their websites.
Due to optimization of Adsense positions and implementation of new ad
units I have managed to increase revenue for more than 100% on some
brands.

3. Axis Title
Brand X – Adsense revenue
Due to optimization revenue increased in last 6 months for 100%
Revenue (EUR)

4. Axis Title
Brand X- Revenue
High end mobile devices
Desktop
Tablets
Jan
Feb
March
April
May
June
July
Aug
Sep
Oct
Nov
Dec
Brand X boosted revenue after implementing mobile units 320x50 (text and image)

5. HOW DID WE DO IT
We implemented adsense on all available existing desktop ad units that
were used for inhouse campaigns.
We enabled adsense rich media ads for visitors outside croatia wich
increased CPC.
We enabled mobile units on our mobile sites 320x50 wich had positive
impact on our incomes.

6. Choose the right ad units
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•
•
•
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300x250
160x600
728x90
320x50
Custom sizes

7. Placement makes it perfect
• Place your units across your site
(articles, category, subcategory, home page, galeries, forums)
• Put your ad above the fold
• Place ad under the articles
• Place ad inside article, after the first paragraph
• Use fixed mobile positions for better preformance

8. • Enable adsense for traffic that comes from outside Croatia
• Use text and rich media ads for better preformance
• Choose your keywords wisely

9. Thank you
Željka Omeragić