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By Google
Will White
1
AdSense
Here’s what I
learned on my
own
Google AdSense is a
program that lets you
monetize your site by
showing ads on it
3WHAT IS IT?
Marketer
Publishers using
AdSense
Publishers using
other tools
PART OF THE GOOGLE NETWORK
YOU’RE IN CONTROL
Here’s a
screenshot:
SUGGESTED USE 6
NICHE
SOCIAL
NETWORKS
Smaller, more
focused social
networks than
traditional
Facebook/Twitter.
FREE
ONLINE
TOOLS
Canva, Visme,
Easybib,
Thesaurus.com,
etc.
FORUMS
User generated
content with
highly targeted
audience
NEWS
SITES
Content includes
timely topics with
regular readers.
BLOGS
Good places for
content
surrounding one
common area of
focus
“
7
$10B
2015
in ad revenueto publishers.
“
8
$10B
2015
Websites
use
AdSense.12M
Around
in ad revenueto publishers.
“
9
$10B
2015
Websites
use
AdSense.12M
Around
in ad revenueto publishers. 22%
Google earned
of total revenue
through
AdSense.
Q12014
Plugins > Ad Injection
10IF YOU HAVE WORDPRESS...
(injects any adverts (e.g. AdSense) into
the WordPress posts or widgets area.
Restrict who sees ads by post
length/age/referrer/ or IP)
11
“Privacy
You must disclose clearly any data collection, sharing and usage that
takes place on any site, app or other property as a consequence of your
use of any Google advertising service. To comply with this disclosure
obligation with respect to Google’s use of data, you have the option to
display a prominent link to How Google uses data when you use our
partners’ sites or apps.
12
TAKEAWAYS:
» Be conscious of which pages show ads
» Maximum 3 ads per page
» Link to Google’s Adsense program policies
13
14
That’s what I
learned on my
own
Here’s what I
learned from
Mike
From Mike Laskowski, Founder of DateSeat
15
HE USES ADSENSE BECAUSE OF ITS...
Easy implementation
Analytics presentation
No pageview threshold
1 - 2 weeks
Taboola requires a
minimum of 500K -
1M pageviews
Automatic behavioral
targeting
MIKE SAYS...
He doesn’t block many
categories because of
behavioral targeting.
Mike’s site is for dining, but
he has no problem with an
ad for shoes appearing on
his site because it’s
relevant to his visitor
(presumably).
Also...
Also...
AdSense affects SEO
GIVEN WHAT YOU KNOW...
Would you use
AdSense?
That’s all.
Thanks!

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Google AdSense Overview