The document discusses analytics data from Champlain College's homepage and marketing tactics over multiple years. It includes data on inbound traffic, demographics, regions, gender, bounce rates, behavior flow, and conversion pages. Charts show bounce rates fluctuated between 26-40% from 2013-2017, with a general downward trend. Behavior flow charts for 2015-2016 and 2016-2017 illustrate the question "How many 1st interactions lead to conversion pages?". References to Google Analytics and other tools are also provided.

1. The Homepage
Of Champlain.edu

2. Tactic 1: Inbound Traffic

3. Tactic 1: Inbound Traffic

4. Tactic 1: Demographic Data

5. Tactic 1: Demographic Data

6. Tactic 1: Region Data

7. Tactic 1: Region Data

8. Tactic 1: Gender

9. Tactic 1: Gender

10. Bounce Rate
How has the bounce rate changed over the years, and how does it reflect the
marketing efforts

11. 31%
33%
26%
27%
40%
.
.
.
.
30%
.
.
.
.
20%
.
.
.
.
10%
.
.
.
.
0%

12. 50%
.
.
.
.
40%
.
.
.
.
30%
.
.
.
.
20%
.
.
.
.
10%
.
.
.
.
0%

15. Tactic 2: Behavior Flow and Conversion Pages
Sept 1, 2013- Aug 31, 2014 Sept 1, 2014- Aug 31, 2015
The framing question: How many 1st interactions lead to conversion pages?

16. Tactic 2: Behavior Flow
Sept 1, 2015- Aug 31, 2016 Sept 1, 2016- Aug 31, 2017

17. Tactic 2: Behavior Flow

18. References
● https://analytics.google.com/analytics/web/#embed/report-home/a36888965w
65118616p70109803/
● https://www.google.com/sheets/about/
● https://www.canva.com/
● https://analytics.google.com/analytics/web/#report/content-engagement-flow/a
36888965w65118616p70109803/%3F_u.date00%3D20150901%26_u.date01
%3D20160831%26_r.hlNode%3D1-0-235771201/
●