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Unlocking & Sharing Business Databases– Amazon, Ebay and Google.<br />Prashanth.C<br />Sasikumar. S<br />HallinShano<br />...
Amazon Web Services.<br />Opened its Data Vaults in 2002.<br />Data available to 65,000 developers, businesses and other e...
Opened access to some of its search result data.<br />Unlocked access to its desktop and paid search products.<br />Develo...
2003, $3 Billion company’s database was opened.<br />Technorati’s gained access to 33 Million weekly auction items.<br />D...
Question 1<br />What are the business benefits to Amazon and eBay of opening up some of their database to developers and e...
Business Benefits – Amazon & Ebay<br />Experimental R&D for free – no expense for company.<br />Expansion of company’s onl...
Agreement to this strategy?<br />It’s a big YES!<br />Reasons:<br />Usage of  Barcode scanners and ScoutPal by Amazon impr...
Question 2<br />What business factors are causing Google to move slowly in opening up its database? <br />Do you agree wit...
Business Factors for Go-Slow Strategy of Google<br />High risk involved in open sourcing of DB.<br />Possibility of compet...
Agreement to Go-Slow strategy of Google.<br />It’s a Big Yes!<br />Reason:<br />A low risk strategy.<br />Play safe strate...
Question 3<br />Should other companies follow Amazon and eBay is lead and open up some of their databases to developers an...
Open Sourcing & Unlocking of DB?<br />Yes, other companies should follow Amazon and eBay and open up some of their databas...
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Unlocking & sharing business databases amazon, ebay and google case study

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Case study on how Amazon.com, Ebay and Google gained a competetive advantage by unlocking and sharing databases and the business benefits and limitations of such a move in Business. Is Google's slow move in unlocking and sharing databases, a good stategy??

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Unlocking & sharing business databases amazon, ebay and google case study

  1. 1. Unlocking & Sharing Business Databases– Amazon, Ebay and Google.<br />Prashanth.C<br />Sasikumar. S<br />HallinShano<br />Vaidehi. R<br />Anne Helena. D<br />
  2. 2. Amazon Web Services.<br />Opened its Data Vaults in 2002.<br />Data available to 65,000 developers, businesses and other entrepreneurs.<br />Transition from “Earth’s Biggest Bookstore” to “Big piece of software available over web”.<br />1/3rd of beneficiaries – developing software tools that help 800,000 Amazon’s sellers.<br />Examples – ScoutPal and SellerEngine<br />ScoutPal – service turns mobile phones into barcode scanners.<br />SellerEngine – helps merchants on main site to upload their inventory, check prices and automation of adding new listings.<br />
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  5. 5. Opened access to some of its search result data.<br />Unlocked access to its desktop and paid search products.<br />Developers – access to 1000 search results for free.<br />Jan 2005, opened Adwords - paid search service.<br />Search service for outside applications.<br />Allowed marketers to automate their Google Ad campaigns.<br />Online businesses operate as open- ended software platform.<br />Accommodate 1000s of other businesses – symbiotic products and services.<br />Example – Google Adwords, Google Adsense.<br />Google Adsense – Revenue reports generated by advertisers if user clicks on their ads or visit their website.<br />
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  8. 8. 2003, $3 Billion company’s database was opened.<br />Technorati’s gained access to 33 Million weekly auction items.<br />Data available to 15,000 registered developers, businesses and other entrepreneurs.<br />Emergence of 1000 new applications.<br />Sites of Channel advisor, Marketworks and Vendio offer auction listing software to Ebay.<br />Sellers using Ebay’s APIs became 50% more productive.<br />Example – SuperPawn.<br />SuperPawn – uses Ebay’s APIs to automatically upload its items from its physical store to Ebay.<br />
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  10. 10. Question 1<br />What are the business benefits to Amazon and eBay of opening up some of their database to developers and entrepreneurs? <br />Do you agree with this strategy? Why or why not?<br />
  11. 11. Business Benefits – Amazon & Ebay<br />Experimental R&D for free – no expense for company.<br />Expansion of company’s online footprint.<br />Felicitates building moneymaking websites.<br />New online shopping interface.<br />Innovative services for 1000s of Amazon, Ebay and independent sellers.<br />Increased Sales for the company.<br />Development of software tools that help the company’s customers.<br />Automation of links between online business and applications.<br />Enhanced Market space for Sellers and buyers.<br />
  12. 12. Agreement to this strategy?<br />It’s a big YES!<br />Reasons:<br />Usage of Barcode scanners and ScoutPal by Amazon improved its business.<br />Open source DB helps with Business R&D. Ex- Google Adwords and Google Adsense.<br />Generated Profits and reduced costs for the companies.<br />Felicitated growth of other business.<br />Triggered innovation and improved productiveness among developers.<br />Shift from direct buying-selling to E-Business. Ex- Ebay.<br />
  13. 13. Question 2<br />What business factors are causing Google to move slowly in opening up its database? <br />Do you agree with its go- slow strategy? Why or why not?<br />
  14. 14. Business Factors for Go-Slow Strategy of Google<br />High risk involved in open sourcing of DB.<br />Possibility of competitors to takeover the market share of Google.<br />Stage of assessing the potential market for open sourcing DB resources.<br />Data integrity and data security issues.<br />Reduction of reputation or spoiling the brand image of Google.<br />Fear of compromising data and access to hackers.<br />Possibility of leakage of sensitive data.<br />
  15. 15. Agreement to Go-Slow strategy of Google.<br />It’s a Big Yes!<br />Reason:<br />A low risk strategy.<br />Play safe strategy - Can go back to traditional strategy in case of security and data issues.<br />Involves careful assessment of market potential before Go-live.<br />Reputation of brand can be saved.<br />Ensuring sensitive data integrity.<br />
  16. 16. Question 3<br />Should other companies follow Amazon and eBay is lead and open up some of their databases to developers and others? <br />Defend your position with an example of the risks and benefits to an actual company.<br />
  17. 17. Open Sourcing & Unlocking of DB?<br />Yes, other companies should follow Amazon and eBay and open up some of their databases to developers and others.<br />Business Benefits:<br />R&D for free – no expense for company.<br />Increased Sales for the company.<br />Enhanced Market space for Sellers and buyers.<br />Expansion of company’s online footprint & E-Business development.<br />Development of software tools and innovative services.<br />Business Risks:<br />Leakage of sensitive data.<br />Data integrity and data security issues.<br />compromising data and access to hackers.<br />
  18. 18. Thank You<br />

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