This document discusses the history and components of Google. It describes how Google started as a search engine created by Larry Page and Sergey Brin to help people sort through the growing amount of online content. Google introduced AdWords which allowed advertisers to bid on keywords and generated revenue to support the company's growth. Google then acquired and developed other digital products like YouTube, Google Maps, and Gmail to expand its business and deliver more advertising opportunities as its user base increased. Today Google remains dominant in search and digital advertising through its variety of products and services.

2. Made by :
Fatima Mustafa
Muhammad Arsalan
Muhammad Hassan
Instructor:
Sir Sohail Ahmed

4. • INTRODUCTION1
• COMPONENTS OF GOOGLE2
• SUCCESS STORY OF GOOGLE3
• VIDEOS4

5. WHAT IS GOOGLE ?
“Google is in a collective
entrepreneurship with bloggers,
advertisers, and viewers, sharing
the risks and rewards from the
discovery and exploitation of new
business opportunities.”

6. Google in our daily life

7. The Bottom Line
There are 2 components of
Google.

8.  search engine
It is preferred by most
people in the world.

11.  self-serve ad network
It generates revenue off that search
engine and the many digital assets
Google owns.

14. TAMING THE SEA OF INFORMATION

15. Google’s original business was creating
algorithms to help people sort quickly
through the rapidly growing amount of
content being put online.
The ALGORITHM was — and still is —
being constantly tweaked and updated to
give users the most relevant results. Because
it started strong and just kept getting better
and better, Google became the go-to search
engine for the internet in the space of a few
years

16. Monetizing Search: Adwords

17. Google wasn’t initially making a lot of money for
having the best search page on the market. Three
years into its existence, Google took the first step
towards monetizing its position in search by
introducing Google Adwords
ADWORDS generates the automatic revenue that
powers Google’s activities. Adwords was followed
by Adsense, which allowed anyone with a website to
access the Google advertising inventory, effectively
setting up Google for dominance in digital
advertising.

19. Becoming a Digital Powerhouse

20. Google began to innovate in earnest. Google
publishing and acquiring digital assets that would
deliver more ad-driven revenue as traffic grew and
more ad space as content increased. These included
YouTube (acquired 2006), Google Maps (2005),
Blogger (2003), and Google Finance (2006).
Google also created a number of sites and web apps
that weren’t initially built to be monetized through ads.
Gmail is one of creation of Google. The first versions
of all these sites were far from perfection. Google put
up the beta versions and then allowed users to find and
prioritize the improvements to be included in the next
version.