Google is a search engine company founded in 1998 with headquarters in California. It generates revenue through advertising and has a net profit margin of 25.7%. Larry Page and Sergey Brin are the founders and Page encourages innovation and cutting bureaucracy. Google engages in philanthropic activities in China and provides grants and advertising support to non-profits. It has also faced accusations of tax avoidance but denies harming consumers.

1. 10/6/2016

2. 10/6/20162
World Headquarters:
1600 Amphitheatre Parkway
Mountain View, CA 94043
Google provides both products and goods.
Google is a search engine, their business model relies on a
symbiotic relationship of innovative hardware and software.

3. 10/6/20163
Founders:
Larry Page
Sergey Brin
Since 1998

4. 10/6/20164
Total Revenue = 37,905,000,000
-
Total Expenses = 26,273,000,000
Profit 11,632,000,000
Net Profit Margin- 25.7%
net income= 9.74 billion
net sales= 37.86 billion
Stock Price as of Dec 11th 696.88 up $11.46
52 weeks range 556.52-774.38

5. 10/6/20165
“Google China Social Innovation Cup for College Student”
 Nationwide Competition
 Empowers China’s youth to become agents to change.
 Solicits project ideas from college students and funds projects.
 Wants to show the importance of community welfare.
 Started in 2008
 Social issues addressed
 Education
 poverty alleviation
 disability aid
 Healthcare
 women and children
 arts and culture
 community development

6. 10/6/20166
Earthquake relief efforts in China
Various departments went to rescue/relief efforts.
Google raised $18 million and donated $7 million of free online
advertising to earthquake relief organization.
2008- Google funded construction of 15 Google Quake Relief
Hope Schools.
Google donated 164 used desktops/accessories for “Green
Computer Action for poverty alleviation.

7. 10/6/20167
Google Grants
 In-kind donation program giving free AdWords advertising to certain
charities.
 Supports hundreds of organizations in supporting and endorsing their
causes.
 Animal Rights
 Literacy abandoned children
 HIV education
 Shop UNICEF
 43 percent increase in sales over the previous year.
 CoachArt
 supporting children with life-threatening illnesses through art and athletics
programs
 60 to 70 percent increase in volunteers.

8. 10/6/20168
Accused of being immoral in terms of tax
avoidance
admitted to the use of tax havens
specifically chose jurisdictions where tax would be
most “cost effective”
sells advertising space through its European
headquarters in the Republic of Ireland, where the
rate of corporation tax is 12.5%.
Involved in an antitrust investigation by the FTC
Involves Google's search practices
Rumor has it no consumer harm, thus no standing

9. 10/6/20169
Democratic decision making style
Gives final authority to the group, gathers opinions and their
decision is based on a groups collaboration.
He expects his employees to give him a 60 word summary of
projects that they are currently working on.
 Everyone is encouraged to be hands-on and feels comfortable sharing
concepts and opinions.

10. 10/6/201610
Larry Page encourages his team to believe in bold and
innovative ideas.
 Page feels that big ideas could change the world. Thus, by
having this way of thinking you attract smart individuals and
achieve big accomplishments.
 Page is always cutting or reallocating middle management
and bureaucracy.

11. 10/6/201611
Focuses on connecting with students
 Offer classes in high schools and colleges to use AdWords for
nonprofits and charities.
He encourages the staff to group together and create
ideas.
 Page does not communicate with the investors.
Encourages his employees to play and use the products
that they offer to come up with ideas.
 Improving products

12. 10/6/201612
Data Centers
Inovation and trail & error
To make it a more desired workplace
Keeps operating costs low.
Encourages engineers and programmers to be design oriented.
Reliability – Google does not go down.
Has not gone down since the year 2000
Googleplex delivers both desktop applications and software.
Auto updates for Google applications create a better user
experience
Google Patents all technology design oriented
functionality in searches and software & hardware
development.

13. 10/6/201613
Google Search Utilizes:
Page Rank Algorithm – Kept Secret by Google
 Google’s Mathematic formula for determining search
results.
PageRank
voting algorithm weighted by a webpage’s Importance
relative to user inputted search terms.
The indicators of a Web page’s importance is the
number of pages that link to a particular page.
Google Continuously adds factors to determine the
weight of a pages importance to it’s algorithm.

14. 10/6/201614
Example 1:
The number of people who click on a web page
The more clicks on a web page, the more weight is given to
that page.
Example 2:
The frequency with which content on a page is changed.
Example 3:
Relevance of on page content to key search terms & phrases.

15. 10/6/201615
Pagerank Algorithim requires large data centers
and custom software and Hardware
combinations to form a perfect equilibrium,
thus allowing for the 300 million queries
Google
handles each day. In a single second, Google’s
technology handles around 340 queries in
dozens of languages from users worldwide.

16. 10/6/201616
Google File System
Extension to Google Linux to allow high-speed data
reads and writes from commodity drives.
Operates 12 data centers in undisclosed locations
around the world
Data Centers made from standard computing parts
(ie, memory, processing chips, hard drives, etc.)
Designed in specialty cases known as “Pizza Box’s”
Google’s business model reliess on the proper
symbiotic relation ship between Hardware and
Software controlled by the file system
Pizza Box Servers

17. 10/6/201617
 Video Object Search
 User types an object and google finds a video containing it.
 Google Suggest
 Analyzes a users input and returns suggestion to the user
 Map Reduce
 New function to google linux to speed programing
 Identify Authoritative or High-Value Sources in Web Content
 Contiously analyzes website data to rank pages by keyword
authority
 MetaCrystal
 Allows a single search query to retrieve and organize results in a
visual display.

18. 10/6/201618
Google Nexus
*Google’s very own line of Android cell phones
& Tablets.
*Fully loaded with Google patented Apps
*Complete with wi-fi, GPS,
*Made in partnership with ASUS & NVidia
*Latest Android software 4.2 “Jelly Bean”

19. 10/6/201619
Google Glass
Computer or smart phone like
device you wear like Glasses
memory, a processor, a camera,
speaker and microphone,
Bluetooth and Wi-Fi antennas,
accelerometer, gyroscope,
compass and a battery. All inside
the earpiece.
Two Primary Purposes
sharing and instant access to
information
hands-free, no pockets or cases

20. 10/6/201620
http://www.telegraph.co.uk/finance/personalfinance/consume
rtips/tax/9673358/Starbucks-Amazon-and-Google-accused-of-
being-immoral.html
http://seekingalpha.com/article/105105-perception-top-
socially-responsible-companies-include-google-campbell-j-j
http://www.google.com/intl/zh-
CN/corporate/responsibility_en.html
www.google.com/mobile
http://www.forbes.com/sites/edblack/2012/12/12/rumored-
ftc-google-settlement-a-model-for-tech-industry-antitrust-
enforcement/

21. 10/6/201621
http://www.buzzom.com/2010/01/10-toughest-competitors-of-
google-in-2010
http://management.fortune.cnn.com/2011/04/18/what-would-
larry-page-do-leadership-lessons-from-googles-doyen
http://www.marketwatch.com/investing/stock/goog/financials
http://pogue.blogs.nytimes.com/2012/09/13/google-glass-and-
the-future-of-technology/
http://www.infonortics.com/publications/google/technology.pdf
http://www.usatoday.com/story/tech/columnist/baig/2012/10/
29/google-refreshes-nexus-line-of-android-devices/1666269/
http://www.google.com/about/company/facts/culture/