This document is the thesis project report submitted by CH Gokul Venkatesh to the Department of Design at IIT Guwahati in partial fulfillment of the requirements for a Master of Design degree. The project involved designing the operator's area of a TAFE tractor for 2015. The report includes an acknowledgement section thanking those who provided guidance and support during the project, as well as an IPR declaration stating that all sources and materials used in the project have been properly acknowledged. The report was submitted under the guidance of Prof. Ravi Mokashi Punekar and Dr. Sougatha Karmakar and certified by the industrial guide Sri R Murli Krishnan from TAFE.
This document is a resume for Vijay Mahipatbhai Dobariya summarizing his academic and professional qualifications. It outlines his Bachelor of Technology degree in Mechanical Engineering from Chandubhai S. Patel Institute of Technology with a current CGPA of 8.91. It also lists his projects, skills, industrial training and visits, academic interests and extracurricular activities which include winning awards for his participation in a solar car competition and organizing de-addiction programs.
This document is a project report submitted by a group of students for their Design Engineering course. It includes sections typical of an engineering project report such as an introduction describing the team and project topic, research conducted including empathy mapping and problem definition, ideation canvases showing potential solutions, and a product development canvas outlining the proposed product. The report was submitted to fulfill the requirements for the subject of Design Engineering at the affiliated institute.
This document provides an overview of the global dairy industry. Some key points:
- Worldwide milk production is projected to grow slightly to 655 million tonnes in 2008-09, with strongest growth in Asia, particularly China and India.
- India is the largest milk producer globally.
- Butter and whole milk powder production is increasing, while skim milk powder production is declining.
- World trade in dairy products increased in 2007-08 and the recovery continued into 2008-09, with growth in trade of butter, cheese and whole milk powder.
- The outlook for 2008-09 global dairy trade remains positive but growth may slow due to high prices found in new market equilibrium.
Mahendra Tiwari is seeking an innovative and challenging role where he can utilize over 22 years of experience in procurement and purchasing. He holds a graduate degree from Kanpur University and a diploma in mechanical engineering. Currently, he is Manager of Purchase and Store at Sukhbir Agro Energy Limited, where he is responsible for purchasing all engineering, packaging, and raw materials. He has expertise in implementing cost savings, negotiating rates, and developing new vendors. Tiwari also has experience purchasing electrical, mechanical, vehicle, and packaging goods for various industries. He is proficient in SAP and Microsoft Office.
Bba 2204 fin mgt week 11 capital budget cashflow & riskStephen Ong
This document provides an overview of a course on financial management that includes a section on capital budgeting and cash flows. It outlines the learning goals, which are to discuss relevant cash flows, expansion vs replacement decisions, sunk costs and opportunity costs. It also covers calculating initial investment, tax implications of asset sales, relevant operating cash inflows, and terminal cash flows. The document provides details on each of these concepts.
Sample Insta Detailed report of mahindra vehicle manufacturers limitedInstaFinancials
InstaDetailed is the most comprehensive report prepared by InstaFinancials.com which comprises of company master information, Company Financials, balance sheet, share holding information, credit rating, owners, charges, directors, charges and much more information about any company registered in India
1. Gokul Milk has 18% market share in the surveyed area, with remaining 82% captured by competitors like Amul, Warana, and Mahananda.
2. While Gokul is known for its high quality, customers may switch to competitors if their products are cheaper or more easily available.
3. The report concludes that Gokul could capture a larger market share by improving availability, expanding retail outlets, and implementing stronger marketing strategies.
This document is a resume for Vijay Mahipatbhai Dobariya summarizing his academic and professional qualifications. It outlines his Bachelor of Technology degree in Mechanical Engineering from Chandubhai S. Patel Institute of Technology with a current CGPA of 8.91. It also lists his projects, skills, industrial training and visits, academic interests and extracurricular activities which include winning awards for his participation in a solar car competition and organizing de-addiction programs.
This document is a project report submitted by a group of students for their Design Engineering course. It includes sections typical of an engineering project report such as an introduction describing the team and project topic, research conducted including empathy mapping and problem definition, ideation canvases showing potential solutions, and a product development canvas outlining the proposed product. The report was submitted to fulfill the requirements for the subject of Design Engineering at the affiliated institute.
This document provides an overview of the global dairy industry. Some key points:
- Worldwide milk production is projected to grow slightly to 655 million tonnes in 2008-09, with strongest growth in Asia, particularly China and India.
- India is the largest milk producer globally.
- Butter and whole milk powder production is increasing, while skim milk powder production is declining.
- World trade in dairy products increased in 2007-08 and the recovery continued into 2008-09, with growth in trade of butter, cheese and whole milk powder.
- The outlook for 2008-09 global dairy trade remains positive but growth may slow due to high prices found in new market equilibrium.
Mahendra Tiwari is seeking an innovative and challenging role where he can utilize over 22 years of experience in procurement and purchasing. He holds a graduate degree from Kanpur University and a diploma in mechanical engineering. Currently, he is Manager of Purchase and Store at Sukhbir Agro Energy Limited, where he is responsible for purchasing all engineering, packaging, and raw materials. He has expertise in implementing cost savings, negotiating rates, and developing new vendors. Tiwari also has experience purchasing electrical, mechanical, vehicle, and packaging goods for various industries. He is proficient in SAP and Microsoft Office.
Bba 2204 fin mgt week 11 capital budget cashflow & riskStephen Ong
This document provides an overview of a course on financial management that includes a section on capital budgeting and cash flows. It outlines the learning goals, which are to discuss relevant cash flows, expansion vs replacement decisions, sunk costs and opportunity costs. It also covers calculating initial investment, tax implications of asset sales, relevant operating cash inflows, and terminal cash flows. The document provides details on each of these concepts.
Sample Insta Detailed report of mahindra vehicle manufacturers limitedInstaFinancials
InstaDetailed is the most comprehensive report prepared by InstaFinancials.com which comprises of company master information, Company Financials, balance sheet, share holding information, credit rating, owners, charges, directors, charges and much more information about any company registered in India
1. Gokul Milk has 18% market share in the surveyed area, with remaining 82% captured by competitors like Amul, Warana, and Mahananda.
2. While Gokul is known for its high quality, customers may switch to competitors if their products are cheaper or more easily available.
3. The report concludes that Gokul could capture a larger market share by improving availability, expanding retail outlets, and implementing stronger marketing strategies.
Effect of country of origin on brand equity finalSamik Sarkar
This document is a project report submitted by Samik Sarkar to fulfill requirements for a Masters in International Business. The report explores the effect of country of origin on brand equity. It begins with a declaration by the author and acknowledgments. The report then reviews relevant literature on brand equity, dimensions of brand equity, country of origin, and how country of origin image can impact brand equity. The objectives of the study are to investigate the effects of a brand's country of origin image on brand equity formation in India. The methodology section outlines the research objectives, design, data collection and analysis approaches. Key findings are that country of origin has a varied effect on consumer behavior depending on the brand and product category. The conclusion discusses the implications
This document appears to be a project report submitted for a Master's degree program. It includes sections on the introduction, objectives, need, scope and methodology of the study. The study focuses on analyzing the banking sector in India through fundamental analysis of three major banks - ICICI Bank, HDFC Bank and Axis Bank. The analysis will cover the past performance and growth of the banking sector and companies over the last five years. Key factors like the economy, industry trends and company financials will be examined to suggest the best stock for investors. The report outlines the structure and limitations of the study.
This document provides information about a project report submitted for a Master of Marketing Management degree. The report focuses on studying the brand equity of Birla Uttam cement in the Hadoti region. It includes chapters on the company profile of Mangalam Cement Ltd., the objectives and methodology of the research, data analysis, findings, conclusions, and limitations. The company profile section details Mangalam Cement's history, facilities, products, organizational structure, vision, and achievements. It aims to provide relevant background information on the company for the research.
This document provides an analysis of Mahindra and Mahindra Ltd. for the years 2011-12 and 2012-13. It includes an introduction to the company's history and operations in various industries. The document then analyzes the company's financial performance through ratio analysis and discusses key revenue generators, growth drivers, accounting policies, financial health, major expense items, and cash flow statement analysis. It aims to give an overview of Mahindra and Mahindra Ltd.'s financial performance and position over the two-year period.
The document summarizes a study on consumer behavior, customer satisfaction, and competitive strategy with reference to Mahindra & Mahindra tractors. Primary and secondary data were collected through questionnaires and research on various websites and publications. The analysis found that while customers were generally satisfied with Mahindra tractors' quality, power, and fuel efficiency, they were less satisfied with after-sales service and support. To improve sales, the study recommends that Mahindra focus on improving dealership experience and addressing issues like hydraulic problems and oil leaks more quickly.
The document discusses a capital budgeting proposal for expanding a cement industry in Pakistan. It begins by outlining the project steps, including investment screening, capital budget proposal, tracking, and auditing. It then analyzes opportunities and threats in the cement industry, including factors like existing cartels and resource availability. Porter's Five Forces model is applied to the industry. Selection criteria are listed and the capital budget methodology is outlined. Cost analyses are presented for the cement sector from 2008-2013, showing trends in sales price, costs, margins, and capacity. Finally, a proposal is made to incorporate a new company, obtain necessary registrations and approvals, and present the capital budget to the CEO for approval.
This document appears to be a project report submitted by Santosh Sathe for their MBA program. The report focuses on analyzing the sales promotion activities of Mother Dairy, a large dairy company in India. Some key points:
- Santosh conducted a 2 month internship at Mother Dairy to boost sales of underperforming milk products.
- The report describes Mother Dairy's operations, products, awards, and milk processing procedures.
- It also discusses the company's introduction of new milk variants in Pune and strategies to attract customers and increase sales.
- The objectives, scope, and limitations of Santosh's study and analysis of Mother Dairy's sales promotion approaches are outlined.
The document summarizes a research study conducted on the logistics system of Mine Line Pvt. Ltd. The study found that the company spends around Rs. 2300000 annually on transportation costs to ship goods to various locations in India. Currently, Mine Line uses a point-to-point transportation model which has disadvantages like reduced frequency and higher costs with increasing destinations. To reduce costs, the study recommends Mine Line adopt a hub-and-spoke model and utilize warehouse hubs, which would make transportation more efficient and decrease costs compared to the current point-to-point system.
This document is a project report submitted by Neha Tomar to Prof. Asha Sharma in partial fulfillment of the requirements for a Post Graduate Diploma in Business Management from FMS-IRM Jaipur. The report examines the importance of consumer-based brand equity on consumer perception of the Aquaguard water purifier brand from Eureka Forbes Limited. It aims to identify key drivers of brand equity and suggest ways to increase lead generation through below-the-line marketing activities. The report includes chapters on the organization profile, analysis of brand equity attributes and consumer behavior influencers, findings and conclusions, and recommendations for below-the-line activities. It employs descriptive research through a questionnaire survey of 100 consumers
A project report on comparative brand equity of hutch and airtel cell phoneProjects Kart
This document is a summer training report submitted in partial fulfillment of an MBA degree. It discusses conducting research on the comparative brand equity of Hutch and Airtel cell phones in Delhi, India. The report includes an introduction on brand equity, the mobile telephony industry in India, and an outline of the document structure, which will cover the company profiles, research methodology, data analysis, conclusions, and recommendations.
This document provides an analysis of the tractor industry in India and of Mahindra & Mahindra's position within that industry. It begins with an introduction to the industry and M&M. It then conducts a PESTEL analysis of the tractor industry's external environment, a Diamond analysis of industry competitiveness, and a five forces analysis. Key players in the industry are identified along with drivers of change and opportunities/threats. Finally, it analyzes M&M's organizational strategy, resources, strengths/weaknesses, and provides a recommendation.
The document discusses various documents required for export and import transactions. It defines documentation and its objectives, which include reducing non-completion, foreign exchange, and financing risks. Key export documents discussed are the GR form, export license, inspection certificate, consular/legalized invoices, and certificate of origin. These regulatory documents must be submitted to comply with exporting country and importing country regulations. Operational documents like the shipping bill are also required for customs verification and record purposes.
This document discusses the BCG matrix, a tool used to evaluate business units based on market share and market growth rate. It provides an overview of the four categories in the BCG matrix - stars, cash cows, question marks, and dogs. It then applies the BCG matrix to analyze different strategic business units within Mahindra & Mahindra, including tractors, two-wheelers, and utility vehicles. Based on their placement in the matrix, it recommends appropriate strategies for each unit, such as investing to protect stars or investing intensively in question marks.
This document lists 103 potential MBA project topics covering a wide range of industries including pharmaceuticals, telecom, automotive, banking, FMCG, retail, and more. The topics focus on various areas such as market analysis, marketing strategies, consumer behavior, branding, HR practices, and industry overviews. Project types include market research, comparative studies, performance analyses, and strategy evaluations.
The market size for milk and milk products (formal + informal sector) is estimated INR 3.6 lakh crores.
The organized market is growing at nearly 10 percent in value terms annually
Traditional dairy products account for about 50% of the total milk produced
The organized sector processes an estimated 20% of the total milk output in India
Milk is processed and marketed by 170 Milk Producers’ Cooperative Unions
Dairy Sector Contributes 17% of the Country’s Total Expenditure on Food
Per capita milk consumption is around 276 g per day
Dairy contributes to 16% of consumer spend on food – 18% in Urban, 15% in rural
Milk procurement price has grown by about 2.5 times in the last decade
This document is a summer project report submitted by Kumar Rama Shankar to track customer awareness of emergency and online services offered by Exide batteries in Pune, India. It includes an executive summary that finds overall customer awareness of these services is low. It recommends Exide improve communication methods to increase awareness of services like their Bat-Mobile emergency roadside assistance and Battery Mall online store. The report also provides background on Exide, its products, services, and facilities to understand the context of the study.
A project report on fundamental analysis of mahindra&mahindra companyBabasab Patil
- Mahindra & Mahindra (M&M) is an Indian automotive and farm equipment manufacturer and the flagship company of the Mahindra Group.
- M&M has a significant presence in key sectors of the Indian economy and is one of the most respected companies in India.
- The document provides an executive summary and theoretical background on fundamental analysis and discusses strengths and weaknesses of this valuation approach before discussing investment valuation.
Tata Steel is one of the largest steel producers in the world with a presence in over 50 countries. It has a crude steel production capacity of 30 million tonnes annually. The company has expanded significantly through acquisitions in recent years including Corus Group, which expanded its operations in Europe. It is focusing on increasing production capacity in India and securing raw materials globally through investments and joint ventures. The global economic slowdown has impacted steel demand and Tata Steel's financial performance. It is taking steps like cost reductions and production rationalization to address challenges in the current market environment.
The document discusses the Indian auto industry, including its key players such as Tata Motors, Mahindra & Mahindra, and suppliers. It analyzes factors driving the industry's growth like rising incomes, government policies, and increased consumer demand. The industry is focused on automotive, farm equipment, IT, and infrastructure development sectors. The document also includes financial analysis and ratios for Tata Motors and Mahindra & Mahindra from 2003 to 2007.
Signage system at IIT Guwahati, Thesis ReportDeepak Kumar
Title: SIGNAGE SYSTEM for I I T Guwahati
Abstract: The project aimed at improving the current system of navigation and information in IITG by exploiting the built environment and architecture of the campus. The project also focused on the possibility of managing the campus from strategic positions.
Design Brief:
Aim: To attain an effective signage system that meets all the requirements of the university, including corporate identity, whilst not compromising usability, and remaining usable and effective.
Project Brief: The research was to find out the background to the signs’ conception and learn from the successes and failures of these direction finders.
• Analysis of the problems faced by the users.
• Critical Appraisal of the current system.
• Current market trends and area of application.
• Interpretation and exploration regarding all aspects of environmental design.
Space planning Circulation systems Human Factors and Behaviour
Ergonomics Human Psychology Graphics & Brand Identity
Interface design Articulation of form Layout and Placement
The main focus of the project was to develop the GUI (Graphical User Interface) through the system approach, making the interaction user friendly and less time consuming, for giving the guidance to the visitors. The basic concept is to guide the visitor to the destination, and that destination’s guiding factor need not be any place, rather it can be any person or any event or occasion.
Generally in wayfinding, people find it difficult to respond to the new environment and the other problem is language. The analysis starts with the listing of the difficulties and the problems. The system approach was followed and various information and data were collected. The information collected were tooled down to wire frame models and a multilingual interface was made.
Deliverable: Proposed for the signage system of IIT Guwahati.
• Directional sign board
• Map of the Campus
• You are Here maps
• Signboard for building identification
• Information desk
• Layout of the Letter pad
• Installation of the maps in the buses and the bus stops
• 3d scaled model of the campus
Gokul Venkatesh presents his portfolio as an industrial designer. He has a background in mechanical engineering and is currently pursuing a Master's degree in Design. His thesis project involves designing the interior workspace and styling of a TAFE tractor. He has experience in projects ranging from kitchen accessories to transportation design. His areas of interest include product design, transportation design, and green design.
Effect of country of origin on brand equity finalSamik Sarkar
This document is a project report submitted by Samik Sarkar to fulfill requirements for a Masters in International Business. The report explores the effect of country of origin on brand equity. It begins with a declaration by the author and acknowledgments. The report then reviews relevant literature on brand equity, dimensions of brand equity, country of origin, and how country of origin image can impact brand equity. The objectives of the study are to investigate the effects of a brand's country of origin image on brand equity formation in India. The methodology section outlines the research objectives, design, data collection and analysis approaches. Key findings are that country of origin has a varied effect on consumer behavior depending on the brand and product category. The conclusion discusses the implications
This document appears to be a project report submitted for a Master's degree program. It includes sections on the introduction, objectives, need, scope and methodology of the study. The study focuses on analyzing the banking sector in India through fundamental analysis of three major banks - ICICI Bank, HDFC Bank and Axis Bank. The analysis will cover the past performance and growth of the banking sector and companies over the last five years. Key factors like the economy, industry trends and company financials will be examined to suggest the best stock for investors. The report outlines the structure and limitations of the study.
This document provides information about a project report submitted for a Master of Marketing Management degree. The report focuses on studying the brand equity of Birla Uttam cement in the Hadoti region. It includes chapters on the company profile of Mangalam Cement Ltd., the objectives and methodology of the research, data analysis, findings, conclusions, and limitations. The company profile section details Mangalam Cement's history, facilities, products, organizational structure, vision, and achievements. It aims to provide relevant background information on the company for the research.
This document provides an analysis of Mahindra and Mahindra Ltd. for the years 2011-12 and 2012-13. It includes an introduction to the company's history and operations in various industries. The document then analyzes the company's financial performance through ratio analysis and discusses key revenue generators, growth drivers, accounting policies, financial health, major expense items, and cash flow statement analysis. It aims to give an overview of Mahindra and Mahindra Ltd.'s financial performance and position over the two-year period.
The document summarizes a study on consumer behavior, customer satisfaction, and competitive strategy with reference to Mahindra & Mahindra tractors. Primary and secondary data were collected through questionnaires and research on various websites and publications. The analysis found that while customers were generally satisfied with Mahindra tractors' quality, power, and fuel efficiency, they were less satisfied with after-sales service and support. To improve sales, the study recommends that Mahindra focus on improving dealership experience and addressing issues like hydraulic problems and oil leaks more quickly.
The document discusses a capital budgeting proposal for expanding a cement industry in Pakistan. It begins by outlining the project steps, including investment screening, capital budget proposal, tracking, and auditing. It then analyzes opportunities and threats in the cement industry, including factors like existing cartels and resource availability. Porter's Five Forces model is applied to the industry. Selection criteria are listed and the capital budget methodology is outlined. Cost analyses are presented for the cement sector from 2008-2013, showing trends in sales price, costs, margins, and capacity. Finally, a proposal is made to incorporate a new company, obtain necessary registrations and approvals, and present the capital budget to the CEO for approval.
This document appears to be a project report submitted by Santosh Sathe for their MBA program. The report focuses on analyzing the sales promotion activities of Mother Dairy, a large dairy company in India. Some key points:
- Santosh conducted a 2 month internship at Mother Dairy to boost sales of underperforming milk products.
- The report describes Mother Dairy's operations, products, awards, and milk processing procedures.
- It also discusses the company's introduction of new milk variants in Pune and strategies to attract customers and increase sales.
- The objectives, scope, and limitations of Santosh's study and analysis of Mother Dairy's sales promotion approaches are outlined.
The document summarizes a research study conducted on the logistics system of Mine Line Pvt. Ltd. The study found that the company spends around Rs. 2300000 annually on transportation costs to ship goods to various locations in India. Currently, Mine Line uses a point-to-point transportation model which has disadvantages like reduced frequency and higher costs with increasing destinations. To reduce costs, the study recommends Mine Line adopt a hub-and-spoke model and utilize warehouse hubs, which would make transportation more efficient and decrease costs compared to the current point-to-point system.
This document is a project report submitted by Neha Tomar to Prof. Asha Sharma in partial fulfillment of the requirements for a Post Graduate Diploma in Business Management from FMS-IRM Jaipur. The report examines the importance of consumer-based brand equity on consumer perception of the Aquaguard water purifier brand from Eureka Forbes Limited. It aims to identify key drivers of brand equity and suggest ways to increase lead generation through below-the-line marketing activities. The report includes chapters on the organization profile, analysis of brand equity attributes and consumer behavior influencers, findings and conclusions, and recommendations for below-the-line activities. It employs descriptive research through a questionnaire survey of 100 consumers
A project report on comparative brand equity of hutch and airtel cell phoneProjects Kart
This document is a summer training report submitted in partial fulfillment of an MBA degree. It discusses conducting research on the comparative brand equity of Hutch and Airtel cell phones in Delhi, India. The report includes an introduction on brand equity, the mobile telephony industry in India, and an outline of the document structure, which will cover the company profiles, research methodology, data analysis, conclusions, and recommendations.
This document provides an analysis of the tractor industry in India and of Mahindra & Mahindra's position within that industry. It begins with an introduction to the industry and M&M. It then conducts a PESTEL analysis of the tractor industry's external environment, a Diamond analysis of industry competitiveness, and a five forces analysis. Key players in the industry are identified along with drivers of change and opportunities/threats. Finally, it analyzes M&M's organizational strategy, resources, strengths/weaknesses, and provides a recommendation.
The document discusses various documents required for export and import transactions. It defines documentation and its objectives, which include reducing non-completion, foreign exchange, and financing risks. Key export documents discussed are the GR form, export license, inspection certificate, consular/legalized invoices, and certificate of origin. These regulatory documents must be submitted to comply with exporting country and importing country regulations. Operational documents like the shipping bill are also required for customs verification and record purposes.
This document discusses the BCG matrix, a tool used to evaluate business units based on market share and market growth rate. It provides an overview of the four categories in the BCG matrix - stars, cash cows, question marks, and dogs. It then applies the BCG matrix to analyze different strategic business units within Mahindra & Mahindra, including tractors, two-wheelers, and utility vehicles. Based on their placement in the matrix, it recommends appropriate strategies for each unit, such as investing to protect stars or investing intensively in question marks.
This document lists 103 potential MBA project topics covering a wide range of industries including pharmaceuticals, telecom, automotive, banking, FMCG, retail, and more. The topics focus on various areas such as market analysis, marketing strategies, consumer behavior, branding, HR practices, and industry overviews. Project types include market research, comparative studies, performance analyses, and strategy evaluations.
The market size for milk and milk products (formal + informal sector) is estimated INR 3.6 lakh crores.
The organized market is growing at nearly 10 percent in value terms annually
Traditional dairy products account for about 50% of the total milk produced
The organized sector processes an estimated 20% of the total milk output in India
Milk is processed and marketed by 170 Milk Producers’ Cooperative Unions
Dairy Sector Contributes 17% of the Country’s Total Expenditure on Food
Per capita milk consumption is around 276 g per day
Dairy contributes to 16% of consumer spend on food – 18% in Urban, 15% in rural
Milk procurement price has grown by about 2.5 times in the last decade
This document is a summer project report submitted by Kumar Rama Shankar to track customer awareness of emergency and online services offered by Exide batteries in Pune, India. It includes an executive summary that finds overall customer awareness of these services is low. It recommends Exide improve communication methods to increase awareness of services like their Bat-Mobile emergency roadside assistance and Battery Mall online store. The report also provides background on Exide, its products, services, and facilities to understand the context of the study.
A project report on fundamental analysis of mahindra&mahindra companyBabasab Patil
- Mahindra & Mahindra (M&M) is an Indian automotive and farm equipment manufacturer and the flagship company of the Mahindra Group.
- M&M has a significant presence in key sectors of the Indian economy and is one of the most respected companies in India.
- The document provides an executive summary and theoretical background on fundamental analysis and discusses strengths and weaknesses of this valuation approach before discussing investment valuation.
Tata Steel is one of the largest steel producers in the world with a presence in over 50 countries. It has a crude steel production capacity of 30 million tonnes annually. The company has expanded significantly through acquisitions in recent years including Corus Group, which expanded its operations in Europe. It is focusing on increasing production capacity in India and securing raw materials globally through investments and joint ventures. The global economic slowdown has impacted steel demand and Tata Steel's financial performance. It is taking steps like cost reductions and production rationalization to address challenges in the current market environment.
The document discusses the Indian auto industry, including its key players such as Tata Motors, Mahindra & Mahindra, and suppliers. It analyzes factors driving the industry's growth like rising incomes, government policies, and increased consumer demand. The industry is focused on automotive, farm equipment, IT, and infrastructure development sectors. The document also includes financial analysis and ratios for Tata Motors and Mahindra & Mahindra from 2003 to 2007.
Signage system at IIT Guwahati, Thesis ReportDeepak Kumar
Title: SIGNAGE SYSTEM for I I T Guwahati
Abstract: The project aimed at improving the current system of navigation and information in IITG by exploiting the built environment and architecture of the campus. The project also focused on the possibility of managing the campus from strategic positions.
Design Brief:
Aim: To attain an effective signage system that meets all the requirements of the university, including corporate identity, whilst not compromising usability, and remaining usable and effective.
Project Brief: The research was to find out the background to the signs’ conception and learn from the successes and failures of these direction finders.
• Analysis of the problems faced by the users.
• Critical Appraisal of the current system.
• Current market trends and area of application.
• Interpretation and exploration regarding all aspects of environmental design.
Space planning Circulation systems Human Factors and Behaviour
Ergonomics Human Psychology Graphics & Brand Identity
Interface design Articulation of form Layout and Placement
The main focus of the project was to develop the GUI (Graphical User Interface) through the system approach, making the interaction user friendly and less time consuming, for giving the guidance to the visitors. The basic concept is to guide the visitor to the destination, and that destination’s guiding factor need not be any place, rather it can be any person or any event or occasion.
Generally in wayfinding, people find it difficult to respond to the new environment and the other problem is language. The analysis starts with the listing of the difficulties and the problems. The system approach was followed and various information and data were collected. The information collected were tooled down to wire frame models and a multilingual interface was made.
Deliverable: Proposed for the signage system of IIT Guwahati.
• Directional sign board
• Map of the Campus
• You are Here maps
• Signboard for building identification
• Information desk
• Layout of the Letter pad
• Installation of the maps in the buses and the bus stops
• 3d scaled model of the campus
Gokul Venkatesh presents his portfolio as an industrial designer. He has a background in mechanical engineering and is currently pursuing a Master's degree in Design. His thesis project involves designing the interior workspace and styling of a TAFE tractor. He has experience in projects ranging from kitchen accessories to transportation design. His areas of interest include product design, transportation design, and green design.
The document is a placement brochure for the Department of Design at the Indian Institute of Technology Guwahati. It provides information about the department's undergraduate and graduate programs, coursework, areas of specialization, internship opportunities, and placement procedures and contacts. The department offers a Bachelor of Design and Master of Design degree and aims to develop students' design capabilities through a multidisciplinary curriculum focusing on areas like product design, communication design, and interaction design. Past students have secured internships and placements at companies in India and abroad.
This resume summarizes Jibin Manual K's objective, education, work experience, skills, and personal details. He has a B.E. in mechanical engineering with 2 years of experience in industrial automation. He is currently working as a design engineer at Atlas Copco India, where he is responsible for studying customer requirements, designing automated solutions, and providing support. His skills include Solidworks, AutoCAD, GD&T, and ANSYS simulation.
Dipali R. Salunkhe is seeking a challenging technical position as an engineer where she can gain experience and apply her skills. She has over 5 years of experience as a design engineer, working on projects involving structural design, building components, and developing technical documentation. She is proficient in AutoCAD, STADD PRO, Revit, and has experience with design calculations, drawings, coordination, and developing technical reports. She holds a Bachelor's degree in Civil Engineering and is looking for a salary of 5.5-6 lacs per year plus travel allowance.
Dr. Sandeep Tiwari has over 21 years of experience in academia and industry. He currently serves as the Director of the Global Institute of Management and Technology in Gurgaon. He has held several leadership roles, including Director of Research and Professor at the Accurate Institute of Management and Technology. Dr. Tiwari holds a PhD in Mechanical Engineering and has published extensively in national and international journals. He aims to continue developing students and furthering research through his roles in higher education.
Dr. Sandeep Tiwari has over 21 years of experience in academia and industry. He currently serves as the Director of the Global Institute of Management and Technology in Gurgaon. He has held several leadership roles, including Director of Research and Professor at the Accurate Institute of Management and Technology. Dr. Tiwari holds a PhD in Mechanical Engineering and has published extensively in national and international journals. He aims to continue developing students and furthering research through his roles in higher education.
Obulakshmi O is a civil engineer seeking a challenging position in a globally competitive environment. She has a bachelor's degree in civil engineering with excellent grades and experience working as a junior civil engineer. Her skills include drafting architectural drawings, structural designs, and using software like AutoCAD, STAAD Pro, and SketchUp. She has experience with projects like apartment buildings, medical colleges, and residential buildings.
Hafiz Ahmed Waqas is a civil engineer seeking a position with an organization where he can apply his skills and knowledge. He has a bachelor's degree in civil engineering with excellent grades. His professional experience includes working as a junior engineer on the Neelum Jhelum Hydroelectric Project. Some of his responsibilities included reviewing drawings, conducting site visits, and ensuring quality of work. He also has teaching experience and skills in design, analysis, AutoCAD, and other engineering software.
Ramesh Anji Naik is seeking an opportunity to use his technical skills by joining an eminent organization. He has over 3 years of experience as an Instrumentation Design Engineer. He has worked on projects for companies such as Kastech Instrumentation, DorfKetal Specialty Catalyst Pvt. Ltd., Inventys Research Company Pvt. Ltd., and Cadila Pharmaceuticals Limited. Naik has a B.E. in Instrumentation from the Watumull Institute in Mumbai and a diploma in Instrumentation from B.V.I.T. Navi Mumbai. He is proficient in AutoCAD, LabVIEW, and Microsoft Office applications.
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Sahil Batra is a senior design engineer with experience in research and development. He has worked in design roles for several companies developing customized parts and products using CAD software like Solidworks. Currently, he is pursuing an MBA in operations and production technologies while working in R&D at JCBL Ltd, where he is responsible for design, drawing release, and implementing improvements to reduce costs. His objective is to apply his skills in a creative and challenging environment where he can contribute and continue learning.
The document describes a proposed redevelopment of a 14-acre defunct factory site in Mumbai, India as a world-class sports city. The master plan explores distributing activities across multiple levels, from ground level up to a "sky loop" level, and aligning residential blocks to capitalize on climate and maximize the available Floor Area Ratio of 4. It incorporates existing natural features and locates most sports facilities around these. The development is envisioned to cater to residents as well as the public with a mix of private, semi-private and public zones for recreation, sports and community use.
The document contains photos taken by Ravi Mokashi Punekar from the Indian Institute of Technology Guwahati campus. It shows various buildings, facilities and events on campus including the academic complex, administrative building, auditorium, library, lecture halls, guest houses, faculty residences, hostels, cultural events and the Department of Design. Nature images also show the lake and birds on campus grounds. Ravi Mokashi Punekar from the Department of Design at IIT Guwahati photographed various structures, celebrations and wildlife around the university grounds.
The document contains photos taken by Ravi Mokashi Punekar from the Indian Institute of Technology Guwahati campus. It shows various buildings, facilities and events on campus including the academic complex, administrative building, auditorium, library, lecture halls, guest houses, faculty residences, hostels, cultural events and the Department of Design. Nature images also show the lake and birds on campus grounds. Ravi Mokashi Punekar from the Department of Design at IIT Guwahati photographed various structures, activities and wildlife around the institute.
The document contains photos taken by Ravi Mokashi Punekar from the Indian Institute of Technology Guwahati campus. It shows various buildings on campus including the academic complex, administrative building, auditorium, library and computer centre complex, lecture halls, community hall, guest houses, faculty residences, Kendriya Vidyalaya school, hostels, playfields and birds on campus. It also documents cultural events held on campus like Diwali celebrations and the Alcheringa cultural fest. All photos are credited to Ravi Mokashi Punekar from the Department of Design at IIT Guwahati.
This document is a resume for Subhashis Bhaumik, an architect with experience in BIM (Building Information Modeling) and design. He is currently working as an Architect (BIM, Design & Coordination) at SYSTRA India and is seeking a challenging position that allows for professional growth using his qualifications and skills. He has over 5 years of experience in BIM architecture and has worked on projects in India and overseas.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
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A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Make a Field Mandatory in Odoo 17Celine George
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A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
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Digital Artefact 1 - Tiny Home Environmental Design
Gokul.thesis.report
1. Design of Operator’s Area of Indian Tractor for 2015
Project TRISHUL for TAFE
Master’s Thesis Project Report
Submited in partial fulfillment of the requirement for the degree in
Master of Design
Submitted by
CH Gokul Venkatesh
M.Des (09420502)
Department of Design
IIT Guwahati, Assam
Project Guide Project Co-Guide
Prof. Ravi Mokashi Punekar Dr. Sougatha Karmakar
Department of Design Department of Design
IIT Guwahati, Assam IIT Guwahati, Assam
Department of Design
Indian Institute of Technology Guwahati
Guwahati 781039, Assam, India
2011, All Rights Reserved by Indian Institute of Technology Guwahati
2. Certificate
This is to certify that the theis work titled
Design of Operator’s Area of TAFE Tractor for 20152015
Design of Operator’s area of Indian Tractor for
is an authentic work for TAFE
Project TRISOOL carried out
by
CH Gokul Venkatesh
Master’s Thesis Project Report
M.Des. Roll no. 09420502
Department of Design
Submited in partial fulfillment of the requirement for the degree in
IIT Guwahati, Assam
Master at Design
of
Submitted by
CH Gokul Venkatesh
M.Des (09420502)
Department of Design
IIT Guwahati, Assam
Project Guide
Prof. Ravi Mokashi Punekar
Department of Design
Department Indian Institute of Technology Guwahati
of Design
IIT Guwahati, Assam
Guwahati 781039, Assam, India
For the award of M.Des. Degree during the academic year 2010-2011
Project Guide Project Co-Guide
Examiner 1
Examiner 2
Prof. Ravi Mokashi Punekar Department of Design
Dr. Sougatha Karmakar
Professor Indian Institute Asst. Professor
of Technology Guwahati
Department of Design
Department of Design
IIT Guwahati Guwahati 781039, Assam, India
IIT Guwahati Examiner 3
2011, All Rights Reserved by Indian Institute of Technology Guwahati
3. CERTFIFICATE OF INDUSTRIAL GUIDE
This is to certify the project work titled
“DESIGN OF OPERATOR’S AREA OF TAFE
TRACTOR FOR 2015” is a bonafied work of
Chagantipati Gokul Venkatesh carried out for
TAFE in partial fulfillment for the award of
degree of ‘MASTER OF DESIGN’ of Indian
Institute of Technology Guwahati under my
guidance. This project work is original and not
submitted earlier for the award of any degree/
diploma or associateship of any other industry/
university.
Sri. R MURLI KRISHNAN (B.E, M.B.A.)
Sr. Vice President
Product Engineering & Marketing
TAFE, Chennai
THESIS PROJECT REPORT - CHAGANTIPATI GOKUL VENKATESH (M.Des 2009-11), IIT Guwahati
4. Design of operator’s area of TAFE tractor for 2015
Acknowledgement
An acknowledgement is not enough to scalp the
help, guidance and wishes of all people without
whom this achievement would not have been
possible. Yet I take this opportunity to express
my gratitude towards them.
I would like to express my deepest thanks to
my guide Prof. Ravi Mokashi Punekar and my
Co-Guide Dr. Sougatha Karmakar for their
timely guidance and valuble comments which
chanelized my thinking process in right
direction at various stages of my project.
ACKNOWLEDGEMENT
My deep sense of gratitude to my Industrial
Guide Sri R Mulrli Krishnan(Associate vice
President), R&D, Tractors and Fram Equipment
Ltd. for his support and guidance. Thanks and
appreciation to the helpful people at R&D-TAFE,
for their support.
I express my thanks to the Head of Design
Department, Prof. A.K Das for extending his
support as and when required.
A special thanks to workshop staff at
Deparment od Design for their valuble
co-operation in making the model of my design
and my batchmates, juniors who helped me.
I also extend my heartfelt thanks to my family
and well wishers.
CH Gokul Venkatesh
(09420502)
THESIS PROJECT REPORT - CHAGANTIPATI GOKUL VENKATESH (M.Des 2009-11), IIT Guwahati
5. Design of operator’s area of TAFE tractor for 2015
IPR DECLARATION
I herebt declare that in accordance to the IPR
norms generally followed in Acadamics, I have
appropriately acknowledged all the sources of
material / content including visuals / design /
copy rights accessed from other authors /
sources / references used in this project as a
part of my academic reporting.
I further declare that the contents of this project
report, including visual/design other than those
whose origing / source has been appropriately
acknowledged, are a result of my original effort.
IPR DECLARATION
CH Gokul Venkatesh
M.Des. (09420502)
Department of Design
IIT Guwahati, Assam
THESIS PROJECT REPORT - CHAGANTIPATI GOKUL VENKATESH (M.Des 2009-11), IIT Guwahati
6. Design of operator’s area of TAFE tractor for 2015
TABLE OF CONTENT
CERTIFICATE
ACKNOWLEDGEMENT
IPR DECLARATION
TABLE OF CONTENT
ABSTRACT
KEYWORDS
ABOUT TAFE ........................................................ 001
1. INTERNSHIP
Brief & Objectives .............................................. 004
1.1 Over all Evolution of TAFE/MF ..................... 005
1.2 Over all Evolution of Mahindra ..................... 007
1.3 International Trends ..................................... 008
2. PROJECT BRIEF & OBJECTIVES
TABLE OF CONTENT
2.1 Project Brief ................................................. 012
2.2 Objectives and Methodology ....................... 013
3. PLANNING
3.1 Product Development Process .................... 014
3.2 Graphical Representation of project plan .... 015
3.3 Literature Review ......................................... 016
4. SYSTEM STUDY
4.1 Exploration ................................................... 017
4.1.1 Self Exploration ................................... 017
4.1.2 Interaction With Drivers ...................... 017
4.2 Identification of Elements of Interaction ....... 018
4.3 Competitor Analysis & Study of Existing
Workspace ...... 023
4.3.1 Mounting the Tractor ........................... 023
4.3.2 Ambience ............................................ 024
4.3.3 Dash Board/Instrument Cluster ........... 025
4.3.4 Levers ................................................. 026
4.3.5 Pedals ................................................. 027
4.3.6 Fixing LH & RH Brakes Together ........ 028
4.3.7 Hydraulic Controls ............................... 029
4.4 User Centric Analysis ................................... 030
4.4.1 Ergonomic Considerations .................. 031
4.4.2 Real Life Scenarios & Usage Trends .. 032
4.5 Need Identification ....................................... 036
THESIS PROJECT REPORT - CHAGANTIPATI GOKUL VENKATESH (M.Des 2009-11), IIT Guwahati
7. Design of operator’s area of TAFE tractor for 2015
TABLE OF CONTENT
5. CONCEPTUALIZATION-1
5.1 Project Logo ................................................. 037
5.1.1 Iteration-1 ............................................ 037
5.1.2 Iteration-2 ............................................ 038
5.1.3 Finalized Logo ..................................... 039
5.2 Keywords ..................................................... 040
5.3 Mood Board ................................................. 041
5.4 Form Exercise .............................................. 043
5.4.1 Free Hand Forms ................................ 044
5.4.2 Volumetric Analysis ............................. 045
5.4.3 Incorporation of Identity in Forms ....... 053
6. CONCEPTUALIZATION-2
6.1 Space Exploration ........................................ 057
6.2 Focus on Interior .......................................... 059
6.3 Horse Ride Posture ...................................... 064
TABLE OF CONTENT
6.4 3D Exploration .............................................. 065
6.5 Core Iterations of Interior ............................. 066
6.5.1 Horse Ride Position-1 ......................... 066
6.5.2 Horse Ride Position-2 ......................... 072
6.6 Ergonomics .................................................. 076
6.6.1 NSRP Method ..................................... 076
6.6.2 Conversion of Anthropometric Data
into Dimensional Drawings ... 079
6.6.3 Interpreted Ergonomic Values ............. 080
6.6.4 Workspace Design .............................. 082
6.7 Horse Ride Posture-3 .................................. 090
6.7.1 Rating Iterations on Timescale ........... 102
6.8 Fender Variations ......................................... 103
6.9 Focus on Exterior ......................................... 104
6.9.1 Iteration RATHA .................................. 104
6.9.2 Iteration TRISHUL .............................. 108
6.9.3 Iteration TRISHUL-HRP1 ................... 114
7. MODEL MAKING ............................................... 118
8. CONCLUSIONS ................................................. 125
9. REFEFERENCES .............................................. 126
THESIS PROJECT REPORT - CHAGANTIPATI GOKUL VENKATESH (M.Des 2009-11), IIT Guwahati
8. Design of operator’s area of TAFE tractor for 2015
ABSTRACT
There is scope for intervention of Industrial
Design and innovation in providing a
comfortable experience to the tractor operator.
Tractor being a multipurpose vehicle, has
many products and controls in the operators
area which can be modernized in terms of
form, ergonomics and user interaction to make
them comfortable.
Indian Tractor industry started realizing the
difference which can be made by intervention
of Industrial design in the design of operator’s
area and overall styling of the tractor. Tractor
ABSTRACT
manufacturing giants in India have focused on
turning customer centric to make their products
more usable and marketable.
This project considers the three important
factors; Aesthetics, Ergonomics and User
Experience in space management, placing of
controls in the operator’s area of TAFE tractor
where various iterations have been turned to
detailed workspaces. The project completely
deals with designing a comfortable and
aesthetically appealing workspace along with
styling of its packaging and bringing in a new
identity to TAFE Tractor.
KEY WORDS
Big
Power
Cute
Confident
Stylish
Companion and Compact
THESIS PROJECT REPORT - CHAGANTIPATI GOKUL VENKATESH (M.Des 2009-11), IIT Guwahati
9. Design of operator’s area of TAFE tractor for 2015
ABOUT TAFE
THESIS PROJECT REPORT - CHAGANTIPATI GOKUL VENKATESH (M.Des 2009-11), IIT Guwahati
10. Design of operator’s area of TAFE tractor for 2015
TAFE is a US$750 million tractor major
incorporated in 1960 at Chennai in India, in
collaboration with Massey Ferguson (now
owned by AGCO corporation, USA). TAFE
acquired the Eicher tractors business, its
engine plant at Alwar and transmissions plant
at Parwanoo through a wholly owned
subsidiary “TAFE Motors and Tractors Limited.
ABOUT TAFE(Tractors and Farm Equipments Ltd.)
A member of the Amalgamations Group of
Chennai, this company has four plants
involved in tractor manufacturing at
Mandidheep (Bhopal), Kallidaipatti (Madurai),
Doddabalbur (Bangalore) and in Chennai.
Apart from being among the top five tractor
manufacturers in the world, TAFE is also
involved in making diesel engines, gears,
panel instruments, engineering plastics,
hydraulic pumps, plantations and passenger
car distribution through other divisions.
TAFE Motors and Tractors Limited has, apart
from the tractor manufacturing plant at
Mandideep mentioned above, a Diesel Engine
plant at Alwar, Rajasthan producing a range of
air cooled and water cooled diesel engines up
to 80 HP with plans are on to increase the
product range up to 125 KVA. The
Transmissions Division located at Parwanoo
in Himachal Pradesh produces a range of
ransmission components both for captive use
as well as for sale to OE manufacturers.
TAFE Access Limited is a wholly owned
subsidiary of TAFE involved in the
manufacture and marketing of farm
THESIS PROJECT REPORT - CHAGANTIPATI GOKUL VENKATESH (M.Des 2009-11), IIT Guwahati 002
11. Design of operator’s area of TAFE tractor for 2015
implements, trailers and accessories,
distribution of passenger cars, manufacture of
hydraulic pumps and panel instruments to
discerning customers both in India and
overseas.
TAFE’s Power Source Division produces a
range of automotive batteries for both
2-wheeler and 4-wheeler applications for sale
ABOUT TAFE(Tractors and Farm Equipments Ltd.)
through AMCO Batteries Ltd. As well as for
sale directly through a dedicated distribution
channel under the brand name of “Speed”.
VISION OF TAFE: To achieve the distinction of
first choice among the farming community of
India and to ensure a growing presence in
international market through setting leadership
standards of performance and customer care
in agricultural machinery business.
CORE VALUES OF TAFE:
Customer satisfaction.
Quality in products abd services.
Human resources.
Proactive response to change.
Environment and safety.
Trust and long term relationships with stake
holders.
Business Ethics.
THESIS PROJECT REPORT - CHAGANTIPATI GOKUL VENKATESH (M.Des 2009-11), IIT Guwahati 003
12. Design of operator’s area of TAFE tractor for 2015
INTRODUCTION
Tractors are definitely a special species in the
world of Automobiles and multipurpose
vehicles. I am always interested to explore
Tractors and apply innovative design principles
to them. There is a lot of scope for intervention
of Industrial Design in Indian Tractor.
ABOUT TAFE(Tractors and Farm Equipments Ltd.)
I am fortunate to attain a right platform to
explore this field during my internship at TAFE.
During my Internship, I was given an
opportunity to study the evolution of TAFE
product styling and compare it with that of the
competitors.
As an extension of my internship study, I was
given an opportunity to takeup my Thesis
project in the field of Tractor in collaboration
with TAFE. After studying the form evolution of
Various Indian tractors, I was interested to
explore the possibilities of elevating the
comfort, aesthetics and user experience of
driver’s workspace of Indian tractor to develop
an wholistic knowledge of a tractor design by
combining the external styling and interior-
operational comfort.
Considering the evolution of Tractor design on
International basis and incresed demand in
Indian market, Indian tractor is going to
experience a design evolution in the coming
future. This provoked me to takeup this project
to Design futuristic concpts for Indian tractor.
considering the time span from
conceptualization to manufacturing, 2015 is
takenup as the year of target.
THESIS PROJECT REPORT - CHAGANTIPATI GOKUL VENKATESH (M.Des 2009-11), IIT Guwahati 001
13. Design of operator’s area of TAFE tractor for 2015
1. INTERNSHIP
THESIS PROJECT REPORT - CHAGANTIPATI GOKUL VENKATESH (M.Des 2009-11), IIT Guwahati
14. Design of operator’s area of TAFE tractor for 2015
My thesis project has got its base from my
internship project at TAFE. In this chapter I
have briefly summarized my work during
internship period.
Internship Brief: To study the evolution of form
and various aspects of TAFE/MF tractors that
make an appeal to the customer and compare
with that of competitors tractors.
INTERNSHIP
Objectives:
To study the form evolution of TAFE/MF
tractors.
To study the evolution of major competitors.
To compare the present range of TAFE/MF tra-
ctors with that of competitor tractors.
To study the current trends in domestic and
international designs.
THESIS PROJECT REPORT - CHAGANTIPATI GOKUL VENKATESH (M.Des 2009-11), IIT Guwahati 004
15. Design of operator’s area of TAFE tractor for 2015
1.1 OVERALL EVOLUTION OF TAFE/MF:
On the whole[Fig-1.1(a)], right from stubnose
bonnet to style ‘G’ bonnet, there have been
many changes in the styling that have taken
Fig-1.1(a): TAFE evolution place during the evolution which were
discussed earlier. One cannot find any drastic
change taking place during the evolution. The
identity of TAFE/MF is maintained through out
the evolution.
Some basic keywords that can be associated
with TAFE/MF product range are like;
Longish.
Bulky.
Flat.
Reliable.
INTERNSHIP
Friendly.
Strong.
Power full.
The styling has focused mostly on the feel part
of the form and gradually through the evolution,
expression is also being brought into the styling.
This can be observed from evolution of key
words related to expression like aggression and
wild along with key words like flat and longish.
The styling of TAFE/MF has its own identity in
the market and it draws no similarities or
inspirations from other existing product styling.
But, the main focus of industrial design has
TAFE/MF next generea�on only been on the hood. During further evolution
this factor may be considered and the tractor as
whole can be made more appealing. Designing
all the products together as a whole will help in
improving co-ordination and reducing visual
noise.
THESIS PROJECT REPORT - CHAGANTIPATI GOKUL VENKATESH (M.Des 2009-11), IIT Guwahati 005
16. Design of operator’s area of TAFE tractor for 2015
Fig-1.1(b): Identity Analysis During the evolution, the front grill underwent
6 many changes. In 1035 there were two
columns of horizontal bars(1) and from that.
they have slowly transformed to strong
horizontal bars(2). These horizontal bars are
further concentrated on and style ‘F’ kind of
5 expressive grill(3) came out. Finallyn this got
entirely transformed and in style ‘G’ the front
grill(4) is clean and fresh without any visual
noise and lights have taken care of the
8 expression. But, this has given up the identity
maintained by TAFE/MF.
1
Lights also underwent changes during the
evolution, the round lights(5) which used to pop
INTERNSHIP
4 out of the hood have slowly become the part(6)
of front grill. Then these round lights further
10 transformed into rectangular(7) ones. This has
9 changed the pleasant expression of the tractor
into a bit serious and masculine one. These
rectangular lights further got transformed into
sharp featured style ‘G’ lights(8). This shows
7 an indication that as being followed by the
international trends, head lights might be used
2 by TAFE/MF also to make the products more
appealing to the customer.
3 One can also observe that the products are
being made more usable and presentable by
decreasing the area of machinery being
exposed. The package and compactness
relatively increased. this can be observed from
disappearance of air filter(9) and exhaust(10)
from the external surface of style ‘G’. This is
making style ‘G’ more clean and stylish tractor.
THESIS PROJECT REPORT - CHAGANTIPATI GOKUL VENKATESH (M.Des 2009-11), IIT Guwahati 006
17. Design of operator’s area of TAFE tractor for 2015
1.2 OVERALL EVOLUTION OF MAHINDRA:
2 3 On the whole[Fig-1.2(a)], Mahindra is not
reluctant in introducing drastic changes in
styling during the evolution of its product range.
During the each stage of evolution, there has
been a considerable amount of change in the
3 styling of their products.
Due to these drastic changes in the product
styling, Mahindra could not maintain a partic-
1 ular identity for its design and there doesn’t
seem to be any Mahindra kind of styling
existing. But. they have done quite well in
maintaining certain features through out their
styling evolution which keep up their identity.
INTERNSHIP
One can observe that the cut - 1 shown in blue
can be seen in all the products of Mahindra.
All the products have front face(2) in the form
of vertically oriented rectangle. The wide
horizontal slots(3) in the front face have gained
the liking of many Indian farmers and these
slots have formed an identity for Mahindra
Fig-1.2(a): Evolution of Mahindra
during the evolution till styling ‘F’ has come into
the scene.
How ever, Mahindra seem to be following
benchmarking strategy in styling their
products. Most of their lower and medium HP
tractors seem to have some inspiration from
TAFE/MF and higher HP versions seem to have
some inspiration from John Deere. They are
always trying to catch-up the global trends and
seem to be keen in making changes to adopt
to the rapidly changing global trends.
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18. Design of operator’s area of TAFE tractor for 2015
1.3 INTERNATIONAL TRENDS:
In international market, Tractor design and
3 Styling is advancing at a very healthy pace.
Most of the international designs are focusing
on user needs and comfort to achieve user
centric design.
In Fig 1.3(a), one can observe that tractor is
not just considered as a machine. Tractor is
4 being made as stylish as other automobiles
4 and as comfortable as luxury cars.
4 One can also observe that the evolution of
electronic and sophisticated controls from the
1 early controls shows that farmers are also
2
INTERNSHIP
turning intelligent and are ready to handle
technology to work smartly for efficient out
4 put.
The fact that tractor is no more considered as
just a machine in international market can be
exemplified by how the latest hoods(1) are
covering/packing almost all the components,
how the fenders(2) are being used to cover the
front and rear wheels along with the most
important development like evolution of lux-
urious cabins(3). All these examples just show
that tractor is definitely being considered as a
posession and Tractor manufacturers started
consider user requirements and his/her tastes
before designing these wonderful machines.
There is also considerable development in the
usage of different materials and combinations.
Lights(4) are also being used as important
Fig-1.3(a): New Holland Tractor elements of of overall design
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19. Design of operator’s area of TAFE tractor for 2015
Lights of tractor are under going drastic
changes from time to time with the evolution of
tractor. Lights have become a major part of the
Fig-1.3(b): Few International Models
identity of a tractor. Different manufacturers are
2 using different style lights to create their own
2 identity.
On a whole, one can observe that there are
three basic types of lights in international
tractors with advanced design. The first type
being expressive lights(1) where the lights are
more sharp, curvy and organic in shape close
to the shape of eyes of real living thing. Lights
are generally treated as eyes of the vehicle by
industrial designers. We can observe that
INTERNSHIP
these kind of lights are already entering
domestic Indian market. Here one can observe
that New Holland confidently used their lights
to enhance the expression and these are
definitely extracted from the elements of eyes
3 from cat’s family.
The other type being long rectangular, horizon-
tally oriented lights(2) which are giving strong
outlook to the vehicle.
1 Third one being multiple lights(3). In this kind
of lights, many lights are used together in
different patterns to intelligently use them as
a part of visual identity of the vehicle.
The lights of type 2&3 might do well in
domestic market as these have a strong
outlook and gives a notion of getting ‘more’
which suits the Indian attitude of possessing big
things.
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20. Design of operator’s area of TAFE tractor for 2015
Companies in international market are keen
in forming an identity for themselves. This
6
1 seems to be a gesture extracted from luxury
1 car industry. BMW is an example for that where
they never change the design of the front grill
of their vehicles. This forms an identity for
BMW and people can recognize a BMW from a
2 distance.
2
In the same way Tractor manufacturers are
also trying to go for having their own identity.
To exemplify, one can observe that
New Holland is maintaining similarities in front
grill(1), its lights(2) and the slope(3) towards
the front of the hood. In Lamborghini tractors
INTERNSHIP
we can find that this identity is invisibly and
Fig-1.3(c): Trend Analysis sensitively maintained. Lamborghini maintains
the similar form in its tractor hood. There is a
4 line(4) which cuts the front most region of the
5 hood. A horizontal strip(5) are some things
which are maintained in common and highlights
6 the identity of Lamborghini.
5
On a whole, one can observe that the new
4 generation of international tractors got rid of
the blunt boxy kind of look and evolved into
a well designed forms with many curves and
lines. Most of the tractors are coming with
slopy hoods and as the complete coverage of
internal components has almost become
common in international market the openings
in the hood(6) for air circulationa and cooling
purpose have become part of design and they
are being well utilized by the designers.
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21. Design of operator’s area of TAFE tractor for 2015
Tractor manufacturers in international market
are using colours in an intelligent way to stand
out in the market. Colour is one of the major
assets for John Deere and New Holland.
Fendt of Agco group is good in their designs
which l are competitive and they are launching
vehicles with different colour versions.
Manufacturing of vehicles with customers
choice of colour might become common in
future just like it is in the case of Car and Bike
industry.
Tractor industry is also keeping in pace with
other automobile industries interms of
technology usage and development. Tractor
manufacturers are using different materials and
INTERNSHIP
modern sensitive technologies to keep them
selves upgraded with the latest evolutions.
New Holland has the technology of Hydrogen
Fuel cell tractor and they have concept design
for it.
Just like other advanced automobile industries,
International tractor industries are always
trying to have future concepts for their backup
and with the growing competition in this
sector, concept designs make the companies
feel secured and go ahead in global
competetive markets.
One can also observe that all the controls and
products in the operators area of the tractor
are evolving as per customer needs and these
are also being given importance just like the
importance given to interiors in car design.
Fig-1.3(d): Concepts and trends (google images)
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22. Design of operator’s area of TAFE tractor for 2015
2. PROJECT BRIEF &
OBJECTIVES
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23. Design of operator’s area of TAFE tractor for 2015
2.1 PROJECT BRIEF:
PROJECT TITLE:
Design of operator’s area of TAFE tractor for
2015
BRIEF AND OBJECTIVES
AIM:
To achieve easy access to the user & a
comfortable experience to the user.
ERGONOMICS STYLING
To bring in a modern, contemporary, futuristic
and rich outlook to the operator’s area.
To modernize various products and controls in
USER the operator’s area of TAFE tractor.
EXPERIENCE
DESCRIPTION:
There is scope for intervention of Industrial
Design and innovation in providing a
DESIGN OF OPERATOR’S AREA OF TAFE TRACTOR FOR 2015 comfortable experience to the tractor operator.
Tractor being a multipurpose vehicle, has
many products and controls in the operators
area which can be modernized in terms of
form, ergonomics and user interaction to make
them comfortable, give a rich feel and enhance
the value of the product.
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24. Design of operator’s area of TAFE tractor for 2015
2.2 OBJECTIVES & METHODOLOGY:
OBJECTIVES:
To consider user experience for design–
Enhance the experience to new level.
To bring in modern, contemporary and futuristic
outlook to the operator’s area.
To increase operator’s comfort with better
ergonomic designs .
To bench mark with the best in tractor industry
BRIEF AND OBJECTIVES
globally and with the other non-tractor products.
To conceptualize innovative and cost effective
solutions.
METHODOLOGY:
To study the existing operators area to capture
the user experience, interface and responses.
User survey and feedback about the existing
operator’s area.
Bench mark with the best in tractor industry
and also with the other non-tractor products
Develop concept design to meet the objective
Validation of the concepts with various available
sources.
Producing 3D renderings of the finalized
concept.
DELIVERABLES: 3D renderings, mockup/model.
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25. Design of operator’s area of TAFE tractor for 2015
3. PLANNING
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26. Design of operator’s area of TAFE tractor for 2015
3.1 PRODUCT DEVELOPMENT PROCESS:
Table-3.1(a): Project Plan After a thorough reference of various
Phase 0: Phase 1: Phase 2: Phase 3: Phase 4: Phase 5: publications, I have chosen the six step
Planning System Study Concept Detail Design Valida�on and Mock up/ product development process[Table-3.1(a)]
Development Refinement Prototype which begins with a planning phase, which is
Consider product Study and Conclusions: Func�onal form: Valida�on of the Final drawings the link to the research and development phase.
pla�orm and analysis of a. iden�fica�on a. Deriva�on of selected and renderings
architecture func�onality: of key factors basic form concepts with Planning:
a. study of associated with which conclusion Mockup of The planning activity is often referred to as
Tenta�ve exis�ng controls opera�on Evolves from approved phase zero. Since it preceeds the launch of
schedule for and indicators b. iden�fica�on func�onal aspect Valida�on of concept actual product development process. The
reviews b. study of sub- of key problems b. Deriva�on of filtered concepts phase zero begins with corporate strategy and
systems c. iden�fica�on basic form with constraints includes assesment of developments and
Visualiza�on of c. study of of basis for which of the industry market activities.
suitable product exis�ng grouping Evolves from
development workspace user interac�on, Selec�on and
System Study:
process d. measurement concept responses for refinement of
PLANNING
of exis�ng layout itera�ons: be�er final concept The system study phase involves the basic
Division and a. solving various experience based on understanding of the functinality and usage
distribu�on of ergonomic study: key factors and valida�on pattern of the existing system.
process on basis a. study of problems Aesthe�c form:
of �me line display controls iden�fied a. Sensi�ve Approval from Concept Development:
b. study on b. iterate various Modifica�on of industry Drawing conclusions from study phase and
Assess new placement of innova�ve ideas func�onal form converting those ideas into conceptual
technologies various controls for every to aesthe�c iterations is the basic function of this phase.
c. study of Indian element of the necessi�es of the
Bench marking anthropometry workspace user and industry Detail Design:
and compe�tor c. iterate various b. 3D renderings
This phase involves identification of apt
analysis user centric innova�ve ideas of selected
concepts and further developing those into
analysis: for en�re concepts
a. study of user driver’s complete detailed ones.
interac�on and workspace as a
responses with whole Validation and Refinement:
controls Validating the Concepts with the standards
b. study of real which are preset after system study phase.
�me scenarios
c. user survey Model Making:
and feedback realizing the concept as an actual physical
model
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27. Design of operator’s area of TAFE tractor for 2015
Project progress
mockup/prototype 3.2 GRAPHICAL REPRESENTATION OF
PROJECT PLAN:
After dividing the entire project into six
different phases, entire project is put on time
validation & refinement
detail design scale of project period and each phase has
been allocated a certain period of time.
The project starts slowly with planning and
system study phase as the form strong base
for the further phases. After Study phase, the
PLANNING
concept development project picks up phase during the
conceptualization phase as all the parameters
required for this phase are readily available
from the work done during previous phases
system study
planning phase Time consumed
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28. Design of operator’s area of TAFE tractor for 2015
3.3 LITERATURE REVIEW:
A thorough reference of publications on
product design and development
processes. Referred through publications from
authors like Karl T Ulrich, Steven D Eppinger
to develop better understanding on design
processes to be followed for different projects
and various methodologies to be followed.
Studied Ergonomics study done by other
researchers on tractor to understand the
intervention of ergonomics in tractor design.
TAFE Tractor on Display at Guwahati showroom
User aspects and Ergonomics
by Prof. Devkumar Chakravarthy.
PLANNING
Design requirement for tractors.
Indian Council of Agricultural Research
Anthropometric Database
Percentile Data (5th , 50th and 95th)
3.4 VISITS MADE:
Made several visits to TAFE tractors showroom
in Guwahati and Visited local tractor
accessories shops
Visited JOHN DEERE, NEW HOLLAND and
SONALIKA Tractors show rooms in Guwahati.
Visited village nearby IITG for user interaction.
Visited Sirugudupeta and Vallabhapuram
villages in Andhra Pradesh
Visited REGIONAL HORTICULTURE
RESEARCH INSTITUTE, Guwahati.
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29. Design of operator’s area of TAFE tractor for 2015
4. SYSTEM STUDY
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30. Design of operator’s area of TAFE tractor for 2015
4.1 EXPLORATION:
4.1.1 Self Exploration:.
As I have mentioned earlier that tractors are a
new species of Vehicles with which I had very
minimum interaction. During my system study
phase, I started with exploring the tractor by
trying to understand the way to use it, with out
any external guidence. I started with this
inorder to develop a better understanding of the
work space and the level of communication it
provides to the users.
During this process, I could identify and
Fig-4.1.1(a): Self Exploration observe many minute aspects in the
SYSTEM STUDY
workspace which influence the usage pattern
to a great extent.
4.1.2 Interaction with Drivers:
Fig-4.1.2(a): Interaction with Drivers After going through self exploration, I started
interacting with users/drivers who are actually
using the existing workspace of Indian Tractor,
to under stand the actual usage pattern being
followed by the users and to understand the
level of understanding amond the users and
the level of communication, workspace is
providing to those users.
In this process, I discussed about the problems
users are facing with the existing workspace
and the kind of improvements they are
expecting. Afetr completing these two
explorations, I could understand the function
of each and every control existing and the way
to use those controls.
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