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WEB SITE
E VA L U AT I O N A N D
SEARCH ENGINE TIPS
STUDENTS AND SEARCHING
Even when high school students found a good source, they did not recognize
   it and instead tried a new search.
                                                Shu Hsien L. Chen (2003)


Northwestern University study found that students‟ level of faith in their
   search engine of choice is so high that they do not feel the need to verify
   for themselves who authored the pages they view or what their
   qualifications might be.


                                                Eszter Hargittai, et al
                                                Northwestern University
                                                Int‟l J. of Communications
   (2010)
STUDENTS AND SEARCHING
Not one of the 600 college students surveyed “could give an adequate
   conceptual definition of how Google returns results…the word „magic‟
   came up a lot.”


                                             Kolowich, ERIAL study
                                             (Illinois 2010)


When middle and high school students were surveyed about how they start
  a search, the majority said “I type a question.”


                                             Dulcinea Media
                                             New York (2010)
STUDENTS AND SEARCHING

A majority of students:


•   Don‟t know how to form a sound search query
•   Don‟t have a strategy for dealing with poor results
•   Can‟t articulate how they know content is credible
•   Don‟t check the author or date of an article.
WHY SHOULD I CARE?
             Because your teachers do!




And because you want to find the most relevant, most
accurate sites/sources that you can when doing research.


                                         Web Evaluation
SPAM CLOCK




    CHECK THE URL BEFORE YOU
CLICK!!!

          Screen capture from
      http://www.spamclock.com/
          taken Sept. 8, 2011.
SAMPLE GOOGLE SNIPPET
              Title




                        URL




Description
GOOGLE SEARCH RESULTS SAMPLE
GOOGLE TIPS-N-TRICKS
•   Exact Phrase Searching – surround a phrase with quotes; i.e., “symptoms of
    chicken pox”. Otherwise, Google will just locate these words either separately OR
    together.

•   Negative Searching - Use the "-" symbol when you want Google to find pages
    that have one search word on them, but you need it to exclude other words
    commonly associated with that search word. (e.g. professional athletes –
    basketball)

•   Number Ranges – add two numbers, separated by three periods, with no
    spaces, into the search box along with your search terms. You can use this
    number range search to set ranges for everything from dates (Al Capone
    1920...1930) to weights (500...1000 lb pumpkin).

•   Definitions – type define: and then your word and Google will come back with
    several definitions

•   Domain Search – to limit your results to a specific domain
    (.gov, .edu, .org), simply type your search term and then site: and then the domain.
    Don’t forget the period! (site:.edu)


                                                                      Google Search
REMEMBER...
Check your websites for:


• Authority
• Currency
• Purpose
• Accuracy
• URL
WORKS CITED
Abram, Stephen. “Trust, Credulity, and Search Engines. Is Google Over?” Internet @ Schools. 18.2
    (Mar. 2011): 22-23. Print.


Bergson-Michelson, Natasha. “Search Engine Results as the First Defense of Authority.”
    Knowledge Quest. 38.3 (Jan/Feb 2010): Print.


Boswell, Wendy. “Top Ten Google Search Tricks.” About.com. New York Times Company, 2011
   Web. 7 Sept. 2011. http://websearch.about.com/od/focusongoogle/tp/google-search-tricks.htm
Chen, Shu-Hsien L. “Searching the Online Catalog and the World Wide Web.” Journal of
    Educational Media and Library Sciences. 41.1. (Sep. 2003): 29-43. Print.


Hargittai, Eszter, et a.l, Northwestern University. “Trust Online: Young Adults‟ Evaluation of Web
    Content” International Journal of Communication. 4. (2010): 468-494. Web. 1 Sep. 2011.
    http://ijoc.org/ojs/index.php/ijoc/article/view/636/423.


Kolowich, Steve. Searching for Better Research habits, Inside Higher Ed., (29 Sep. 2010): n. pag.
    Web. 1 Sep. 2011.
    http://m.insidehighered.com/layout/set/dialog/news/2011/08/22/erial_study_of_student_research
    _habits_at_illinois_university_libraries_reveals_alarmingly_poor_information_literacy_and_skill
    s.


Kuiper, Els, Monique Volman and Jan Terwel. “Students‟ Use of Web Literacy Skills and Strategies:
    Searching, Reading and Evaluating Web Information.” Information Research. 13.3. (22 Sep.
    2008): n. pag. Web. 1 Sep. 2011. http://www.informationr.net/ir/13-3/paper351.html.

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Going Beyond Google

  • 1. WEB SITE E VA L U AT I O N A N D SEARCH ENGINE TIPS
  • 2. STUDENTS AND SEARCHING Even when high school students found a good source, they did not recognize it and instead tried a new search. Shu Hsien L. Chen (2003) Northwestern University study found that students‟ level of faith in their search engine of choice is so high that they do not feel the need to verify for themselves who authored the pages they view or what their qualifications might be. Eszter Hargittai, et al Northwestern University Int‟l J. of Communications (2010)
  • 3. STUDENTS AND SEARCHING Not one of the 600 college students surveyed “could give an adequate conceptual definition of how Google returns results…the word „magic‟ came up a lot.” Kolowich, ERIAL study (Illinois 2010) When middle and high school students were surveyed about how they start a search, the majority said “I type a question.” Dulcinea Media New York (2010)
  • 4. STUDENTS AND SEARCHING A majority of students: • Don‟t know how to form a sound search query • Don‟t have a strategy for dealing with poor results • Can‟t articulate how they know content is credible • Don‟t check the author or date of an article.
  • 5. WHY SHOULD I CARE? Because your teachers do! And because you want to find the most relevant, most accurate sites/sources that you can when doing research. Web Evaluation
  • 6. SPAM CLOCK CHECK THE URL BEFORE YOU CLICK!!! Screen capture from http://www.spamclock.com/ taken Sept. 8, 2011.
  • 7. SAMPLE GOOGLE SNIPPET Title URL Description
  • 9. GOOGLE TIPS-N-TRICKS • Exact Phrase Searching – surround a phrase with quotes; i.e., “symptoms of chicken pox”. Otherwise, Google will just locate these words either separately OR together. • Negative Searching - Use the "-" symbol when you want Google to find pages that have one search word on them, but you need it to exclude other words commonly associated with that search word. (e.g. professional athletes – basketball) • Number Ranges – add two numbers, separated by three periods, with no spaces, into the search box along with your search terms. You can use this number range search to set ranges for everything from dates (Al Capone 1920...1930) to weights (500...1000 lb pumpkin). • Definitions – type define: and then your word and Google will come back with several definitions • Domain Search – to limit your results to a specific domain (.gov, .edu, .org), simply type your search term and then site: and then the domain. Don’t forget the period! (site:.edu) Google Search
  • 10. REMEMBER... Check your websites for: • Authority • Currency • Purpose • Accuracy • URL
  • 11. WORKS CITED Abram, Stephen. “Trust, Credulity, and Search Engines. Is Google Over?” Internet @ Schools. 18.2 (Mar. 2011): 22-23. Print. Bergson-Michelson, Natasha. “Search Engine Results as the First Defense of Authority.” Knowledge Quest. 38.3 (Jan/Feb 2010): Print. Boswell, Wendy. “Top Ten Google Search Tricks.” About.com. New York Times Company, 2011 Web. 7 Sept. 2011. http://websearch.about.com/od/focusongoogle/tp/google-search-tricks.htm Chen, Shu-Hsien L. “Searching the Online Catalog and the World Wide Web.” Journal of Educational Media and Library Sciences. 41.1. (Sep. 2003): 29-43. Print. Hargittai, Eszter, et a.l, Northwestern University. “Trust Online: Young Adults‟ Evaluation of Web Content” International Journal of Communication. 4. (2010): 468-494. Web. 1 Sep. 2011. http://ijoc.org/ojs/index.php/ijoc/article/view/636/423. Kolowich, Steve. Searching for Better Research habits, Inside Higher Ed., (29 Sep. 2010): n. pag. Web. 1 Sep. 2011. http://m.insidehighered.com/layout/set/dialog/news/2011/08/22/erial_study_of_student_research _habits_at_illinois_university_libraries_reveals_alarmingly_poor_information_literacy_and_skill s. Kuiper, Els, Monique Volman and Jan Terwel. “Students‟ Use of Web Literacy Skills and Strategies: Searching, Reading and Evaluating Web Information.” Information Research. 13.3. (22 Sep. 2008): n. pag. Web. 1 Sep. 2011. http://www.informationr.net/ir/13-3/paper351.html.