This document proposes a campaign called "Zindagimuskuraye" which will travel across 19 Indian cities over 90 days engaging millions of Indians. It will involve an online platform where people can submit and vote on ideas to make life brighter, with the best ideas brought to life through live events. Celebrities will endorse ideas online to build excitement. The goal is to inspire Indians and associate the concept of brighter living with the Godrej brand through widespread engagement and content sharing across social media.