Recommended
More Related Content
What's hot
What's hot (20)
Similar to Godrej
Similar to Godrej (20)
Recently uploaded
Recently uploaded (20)
Godrej
- 2. About Company: Owner: Ardeshir Godrej Headquarter: Mumbai, India Industry: Conglomerate Branding Strategy: Umbrella Branding
- 3. Godrej Consumer Products Limited (GCPL) REVENUE:INR 291 BILLION1.1 BN CONSUMERS Globally ESTABLISHED IN 1897- 120 years young
- 4. Timeline: 1897 World's first vegetable oil soap Endorsed by our freedom fighters Furniture 1947 1923 1922 1918 Ballot boxes for India's first elections 1952 Cinthol Soap 1958 Refrigerator 1990 2008 2009 2013 2014 2016 2017 1974 1991 1994 Fast Card Owned MangrovesLaunch VehicleAgrovert Hair-Color Launch Vehicle Planet Godrej Hit and Good Knight Real Estate Agrovert- Publicly Listed
- 5. Products: Godrej For Consumers Appliances Furniture Properties Locks and Security Home and Personal Care Food and Grocery For Business
- 6. ◦ Products for Business: Godrej For Consumers For Business Audiovisual Solution Appliances Agriculture Aerospace Properties Green Building Consultancy Services Furniture Electricals and Electronics Construction Chemicals Other Products: Material Handling, Locks, Motors, Precision Engineering, Security Solution, Process Equipment, Vending, Tooling, Godrej Consoveyo, Storage Solution, Infotech.
- 8. SWOT Analysis: -Strength • Brand Name • Long and successful period Of Operation • Trusted Large no. of Consumers -Weakness • Comparatively, Advertisement Budget and Spending are low. -Opportunity • Can lead by creating more variety in locks, the base product. • Develop Application for online Buying Threat • Neck to neck competition in every product range.
- 9. Strategic Moves: ◦ CREATE is about defining the set of businesses: ◦ 10×10 was a goal in terms of the financial vision for the company over the next 10 years, ◦ 3×3 is building a presence in three emerging markets (Asia, Africa, Latin America) across three categories (home care, personal care, hair care). ◦ Elimination of forecasting implied that it needed to switch to a model like TOC to identify and empower the bottlenecks in the supply chain for quicker replenishment. (TOC: Theory Of Constraint) ◦ KPI is not shop floor productivity, but recognizing and fulfilling consumer demand. ◦ Differentiator between Godrej and other players is that they have kept manufacturing close to the consumer. ◦ An agile facility requires responsive software- GCPL has turned to the SAP platform to run its operations in India and other geographies too. ◦ They follow a multi-local model, centered on values-based partnering and operational autonomy at the local level.
- 10. Share Price:
- 13. Thank You
Editor's Notes
- after a few failed ventures, sets up a lock company. For him, the key to success turns out to be locks. Over the years, it becomes a tradition of sorts to gift a Godrej almirah to newly weds.
- We launch Chavi, the first soap in the world to be made without animal fat.