This ppt is a case study of Joint ventures between Godrej and P&G and alliances in airlines industry .This ppt for international business subject of MMS.

1. INTERNATIONAL
BUSINESS
CASE STUDY PRESENTATION
BY SAKSHI LALWANI
KOMAL THADA
VISHAL WAVAL
PRATIK SAVALA
RITESH TRIPATHI
SAGAR SRIVASTAVA

2. P&G
 P&G established in India in 1964.
 Headquarter is in cincannati , USA
 Founder was James Gamble & William Proder
 Listed in BSE & NSE

3. GODREJ
 In 1918 - Godrej Soaps Limited incorporated
 Headquarter is in Mumbai
 Founded by Ardeshir Godrej and Pirojsha Godrej in 1897
 Sectors- Real estate, consumer products, industrial engineering, appliances, furniture,
security and agricultural products

4. JV BETWEEN GODREJ & P&G
 Announced- 1992 Strategic Alliance
 Marketing joint venture – PGG
 P&G paid -50 crore .
 Capacity utilization -80,000 tpa.
 Existing contract

5.  P&G- Fast alliance with godrej less HUL.
 P&G-gained access .
 Godrej –vegetable oil .
 P&G - technology .
 PGG starts operations .

6. BREAK UP OF THE JV
 Decision making
 Multitasking &Single focus
 Target mismatch
 High cost

7.  Sudden Capacity reduction
 Value issues
 Mismatch of thoughts
 Poor understanding

8. LEARNINGS
 Market behavior
 Brand building
 Faster decision making
 Business expansion
 Values

10. CURRENT SCEANRIO OF JV IN
INDIA
 More JV ‘s
 Government policy
 Make in India
 Jv’s have lead to growth

11. Alliances in airlines
 What is alliances in airlines ?
 eg STAR Alliance, One world ,Sky team.

12. TYPES OF ALLIANCE
1.Equity Alliances
Co-operative contracts are supplemented by equity investments
Ex: Etihad Airways & India’s Jet Airways
2. Non Equity Alliances
Co-operation managed directly through contracts, without cross-equity holdings
3.Joint Ventures
cooperating firms form an independent firm in which they invest.
Ex: Lufthansa-Air China JV since 1989

13. IMPORTANT REASONS TO FORM
ALLIANCES
 Seamless service networks
 Compete against rivals
 To achieve risk reduction
 Cost reduction
 Service quality improvement
 Marketing advantages

14. PORTER’S 5 FORCE ANALYSIS

15. ADVANTAGES OF ALLIANCES
THE EFFECTS OF ALLIANCES :
 Economies of scale
 Globalization
 Network integration
 Access to technology
 Resource sharing
 Reducing competition

16. ADVANTAGES FROM CUSTOMER
VIEW POINT
 Greater network access
 Seamless Travel
 Transferable priority status
 Extended lounge access
 Enhanced frequent-flier program (FFP) benefit
 Wider range of schedules

17. DISADVANTAGE OF ALLIANCES
 Complex organizational architecture
 Cultural distances
 Decision-making deadlocks
 Clashing interests
 Membership fees
 Customer exploitation

18. CURRENT SCENARIO
Star Alliance One world Sky Team
Member Airlines: 28 15 20
Number of aircraft : 4657 3300 4400
Number of airports: 1330 1,010 1052
Daily departures: 18,500 14,296 15,700
Sales Revenue (in USD
billion)
$179.05 $143.041 $159.41s
Number of employees: 432603 389,788 459,781
Destination countries 193 155 177