The document provides instructions for the required elements of a Digital Hub Project. Students must create a social media strategic plan and presence that includes 10 required elements: 1) strategy and positioning, 2) goals and objectives, 3) examples of inspiration, 4) planned social media channels, 5) branding consistency, 6) a 3-month content calendar, 7) measurement and monitoring, 8) current and planned Google results, 9) defined opportunities and shortcomings, and 10) overall presentation. Keys to success include justifying decisions, consistency, relating to course materials, creativity, and long-term thinking.

1. Week 7: Godaddy and WordPress
Ike Brunner & Russ Shirley
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2. Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.
3

3. Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.
3

4. Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.
3

5. Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.
3

6. Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.
3

7. Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.
3

8. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3

9. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3

10. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3

11. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3

12. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3

13. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3

14. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3

15. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3

16. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3

17. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3

18. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3

19. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3

20. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3

21. Digital Hub Project
Required
Elements
(15
points
each)
!
1.Strategy/Posi=oning:
Your
SoMe
strategic
plan
and
how
you
will
posi9on
yourself
!
2.Goals
&
objec=ves:
What
you
want
to
achieve
short-­‐
&
long-­‐term
!
3.Similar
examples/inspira=on:
Other
individuals
who
you
aspire
to
be
or
are
taking
cues
from
!
4.Channels:
Quality
&
quan9ty
of
SoMe
channels
you
plan
to
use
(must
have
minimum
of
5)
!
5.Branding
consistency/content
op=miza=on/integra=on:
How
well
your
SoMe
presence
is
coordinated
across
channels
(e.g.,
photo,
personal
statement,
area
of
exper9se)
3

22. Digital Hub Project
Required
Elements
(15
points
each)
!
6.Content
Calendar:
3-­‐month
plan
to
fill
your
SoMe
channels
with
relevant
&
engaging
content;
must
be
weekly
&
by
channel
(e.g.,
plans
for
each
of
12
weeks
and
what
content
is
going
out
on
which
SoMe
channels)
!
7.Measurement
&
monitoring:
How
you
will
monitor
&
measure
your
SoMe
ac9vity
and
adapt
over
9me
based
on
results
!
8.Google
results,
reputa=on
MGMT:
Current
Google
results
&
where
you
want
them
to
be
once
digital
hub
is
executed
&
op9mized;
how
you
will
manage
your
reputa9on
while
execu9ng
SoMe
plan
!
9.Defined
opportuni=es
&
shortcomings:
What
you
see
as
the
opportuni9es
to
make
an
impact
in
your
field
and
limita9ons
you
envision
impac9ng
your
execu9on
!
10.Overall
presenta=on:
How
well
you
present
the
plan,
overall
mastery
of
the
course
content
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23. Digital Hub Project
Keys
to
doing
well:
•Know
the
why
–
jus9fica9on
for
your
decisions
&
plans
•Be
consistent
•Tie
back
to
class
discussions/ar9cles
•Be
crea9ve
&
try
new
tools
•Think
long-­‐term
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