2. The Science of Self-Mastery™
goBlue Labs has innovated a unique approach to helping individuals and
organizations achieve peak performance in life and work, combining the benefits of
proven techniques in mindfulness training with recent innovations from
neuroscience. Our mindfulness training techniques paired with neurofeedback will
help individuals “get out of their own way”, and into “flow” states, resulting in
improved performance in many different physical and mental activities.
Judson Brewer, Founder
judson@gobluelabs.com
Socheata Poeuv, CEO
socheata@gobluelabs.com
3. Overview
goBlue labs is a Yale spinoff based on neurofeedback
technology developed in Judson Brewer’s lab. We
combine proven mental training that helps people
achieve an energized focus state with neurofeedback that
confirms proper technique and accelerates progress.
Market opportunities: sports World-Class Team: Thought leaders
performance, executive coaching, military and entrepreneurs from Princeton
training, obesity, standardized test and Yale.
preparation, anxiety and addictions
among others. Innovative and proprietary methods:
web/app-based mindfulness training +
patent pending neurofeedback from a
Proven track record: clinically proven
specific brain region that is important for
mindfulness training + scientifically “flow.”
confirmed brain region specificity for
neurofeedback –BOTH from Dr. Brewer’s 130,000+ hits on an article that
lab at Yale. Forbes wrote about goBlue’s science.
4. THE PROBLEM: GETTING IN OUR
OWN WAY
The underperformance continuum:
Daydreaming General Stress Choking
5. THE SOLUTION: MINDFULNESS-
BASED MENTAL TRAINING
•performance
•concentration
Improved
•social connection
•well-being
•stress
•anxiety
Decreased
•PTSD
•depression
•addictions
•choking
6. SCIENTIFICALLY VALIDATED
METHODS
Our team’s proven mental training and
neurofeedback
Clinically:
– Mindfulness training twice as effective as gold
standard for smoking cessation (Brewer 2011)
– Mindfulness training can be delivered through
engaging app-based media (www.cravingtoquit.com)
Neuroscientifically:
– Posterior Cingulate Cortex (PCC)
• Increased activity is associated with mind-wandering,
anxiety, craving etc. (Brewer 2011)
• Decreased activity is associated with mindfulness and flow
states (Brewer 2011, Garrison under review)
7. OPPORTUNITY
Many markets: sports, military, corporate
training, obesity, anxiety, addictions etc.
– Many people underperform by getting in their
own way
– Current mental training is suboptimal
• Traditional sport psychology methods (Psychological
Skills Training) not proven or standardized
• Mindfulness training difficult to teach well and scale up
Unique solution:
– Combine proven mindfulness training + accurate
neurofeedback
Potential to revolutionize mental training
8. BARRIERS TO ENTRY
goBlue Labs has an exclusive license for the patent-pending
use of neurofeedback from the PCC
goBlue Labs has partnered with an international-leader in
EEG technology (Source Signal Imaging Inc.) to develop the
worlds first source estimation EEG neurofeedback device
(which can provide realtime feedback from specific brain
regions of interest).
goBlue Labs has unique know-how to develop effective
evidence-based mobile-device delivered mindfulness
training (e.g. www.cravingtoquit.com).
goBlue is establishing itself as a thought leader in “the
science of self-mastery” and will build user and knowledge
bases to optimize and personalize our neurofeedback-
enhanced mindfulness training as we apply learning from
early markets to future ones.
9. DEVELOPED PRODUCTS ON THE
MARKET: CRAVING TO QUIT
Craving to Quit: A Mindfulness-based iPhone App for Smoking
Cessation
Craving to Quit is based on a smoking cessation program developed and tested
by Judson Brewer MD/PhD, at Yale University. A clinical trial of this program
delivered as a group-based in-person training over 4 weeks yielded a 36% quit
rate that largely persisted 4 months later (31%). This was twice as effective
when compared head-to-head to the leading quit smoking therapy, “Freedom
from Smoking” (Brewer et. al 2011).
21-Day Program
Features instruction delivered daily over 21 days
Video and animation
In-vivo exercises
Bonus exercises
Daily tallies of cigarettes smoked and “money saved”
Weekly Q and A webinar with Dr. Judson Brewer
Integration with social media
10. THE TEAM
Judson Brewer MD PhD –Founder, Chairman goBlue Labs. Asst. Prof.
Psychiatry at Yale University School of Medicine. Leading researcher
in neurophenomenology and treatment delivery of mindfulness.
CEO –Socheata Poeuv. Yale MBA. Award-winning social
entrepreneur.
Chief Science Officer –Stephanie Noble. Biomedical Engineering
from Princeton. EEG expert.
Chief Technical Engineer –Prasanta Pal PhD. Applied Physics PhD
from Yale. Expert in programming and complex data analysis.
Corporate Strategy –Peter Schuller. Experience in investment
banking, management consulting, M&A, in-house counsel. Ran
international division of publically-held golf company.
11. Contact us:
Judson Brewer, Founder
judson@gobluelabs.com
Socheata Poeuv, CEO
socheata@gobluelabs.com
The Science of
Self-Mastery™
Editor's Notes
Have you ever choked in a big moment?Choking isn’t just bad performance. It’s underperformance. It’s performing worse than you did in practice. Worse than you know you can. Choking usually happens in high pressure environments, whether it’s giving a big presentation, an audition or a job interview. Elite athletes know what this is like. Take for example, Lolo Jones, who was a favorite to win gold in the Beijing Olympics. An anecdote the Sr. Sports Psychologist at the USOC told me was that in the finals, she had the lead when suddenly a thought popped into her head. She thought – “This is going well. I’m going to be perfect.” That sudden switch in attention from the action to herself had her clip the 9th of 10 hurdles. She finished 7th. Years, even decades of preparation, and her dreams were dashed in a single moment.What researchers at the U. of Chicago have discovered is that choking is the result of overthinking. It’s using too much of our conscious brain instead of just letting the action happen.
Everyone knows that meditation is one of the healthiest things we can do for ourselves. It’s been proven to help with . . . And even choking. Sports psychologist use various forms of mindfulness techniques to help their athletes learn to focus better. But it’s a hard habit to develop and sustain. You never know if you’re doing it right.
Golf is just the beginning for goBlue Labs. We’re starting there because it allows us to get to market quickly. But we eventually want to make the technology available to anyone who is looking for high performance and well-being in life. Future markets include addiction, anxiety, and ADD. We are about pushing the frontiers of human potential by harnessing the science of self-mastery.
