The document outlines key principles for building successful products, emphasizing the importance of execution and customer feedback. It suggests redefining markets, achieving significant improvements, and filling market gaps while advocating for rapid iteration and sustainable business models. The insights are underscored by notable quotes from influential figures in the entrepreneurial space.

1. Go Your Own Way
The Path of a Product Company
Nathan Hangen

2. Nathan Hangen
@nhangen
Psyop Sergeant
Runner & Triathlete
Coach
Soccer Addict
Brewmaster
Entrepreneur

13. IgnitionDeck.com | @IgnitionDeck

14. 10
7.5
5
2.5
Launch
2011

15. 140
105
70
35
46x
2011 2012

16. 140
105
70
35
90% Product
2011 2012 2013

17. 400
300
200
100
200%
2011 2012 2013 2014

18. 1200
900
600
300
?
2011 2012 2013 2014 2015

19. Generating Ideas

20. “Ideas are a just a multiplier of execution”
– Derek Sivers

21. Characteristics of a Successful Product
• Redefines an Existing Market
• 10x Improvement on Existing Market Leader
• Defines a New Market
• Fills a Gap in the Market

22. “The most successful businesses have an idea for
the future that's very different from the present”
– Peter Theil

23. GYOW: We Build Products That Empower Entrepreneurs

24. Build Baby Build

25. “Move fast and break things. Unless you are
breaking stuff, you are not moving fast enough.”
– Mark Zuckerberg

26. GYOW: Build for testing, not for perfection

27. Testing Product Market Fit

28. “No plan survives first
contact with a customer”
– Steve Blank

29. Soft Launch

30. Shelving vs Killing

31. GYOW: Customer feedback is
the only feedback that matters

33. “If you don’t have a competitive
advantage, don’t compete”
– Jack Welch

34. Choosing a Model

35. Pricing

36. GYOW: Choose the Model that allows
you to build a sustainable business

38. “…there’s just a tremendous amount of craftsmanship
in between a great idea and a great product.”
– Steve Jobs

39. GYOW: The future of WordPress
is independent from its history

40. We’re all making it up as we go along

41. “There is a difference between knowing the
path and walking the path”
– Morpheus