Glorious Bygone - Crowd-sourcing platform where people can contribute by posting places of their interest which has a historical or religious value

1. Pixel Clear (Pvt) Ltd
www.pixelclear.lk
Mr. Sanjaya Ratnayake (Director Marketing, Pixel Clear (Pvt) Ltd)
Mr. Hayesha Somarathne (Director Technology, Pixel Clear (Pvt) Ltd)
Mr. M. B. Herath (Retried Deputy Commissioner, Department of Archaeology)
Mr. R. M. W. Ratnayake (Additional Secretary [Tech] , Ministry of Irrigation &
Water Resources Management )

3. Problem Area & Proposed Solution
SL Tourist board mainly promotes Anuradhapura,
Polonnaruwa, Sigiriya and Kandy
SL has plenty of undiscovered & unprompted
World first tank?
World first Dagabo?
Therefore only 2.2% are Cultural Tourists
(SL Tourism Development Authority)
Glorious Bygone - Search. Discover. Bygone.
One stop web portal for Cultural/Eco Tourists
Promote true value of Sri Lanka

4. Customer : Cultural Tourist
• Case Study For Kegalle
4 Night
$400 2 Night
$200

5. (Competitor Analysis)
1st Year 2nd Year 3rd Year
Type Local Archeological &
Historical Sites
Global Heritage
Portals
OTA (Online Travel Booking)
Examples www.srilankaheritages.com www.world-heritage.
org
www.culturalitaly.com
Limitation Repetition of known Places
Not Frequently updates
Limited Business
aspect
Local Bookings
Unique
with
Glorious
Bygone
Capture untouched historical
places
Contributed Content
verification
Crowd Sourcing
Financial Awards for
contributors
Local + Global
Bookings

6. Solution Overview
Content
Author/Reviewer
Hotel & Service
Providers (Travel
agent & operators,
Tour Guides, etc…)
Cultural Tourist
Archaeologists/Students/
Researches/Information
seekers

7. Marketing mix
Facebook, Twitter,
Google+, etc…
Directory Publishing
Email Campaigns
Direct Email
communications
Web banners & Adverts
SEO
Endorsements
Unique & Verified
Information
User friendly
Convenience
Value
Usefulness
Design
Technology
Unique
24/7 Availability
Mobility
Awareness
Listing: Rs. 2,500
Cover Banners : Rs. ,000
Flashing: Rs. 25,000
TipTheWeb : 5C, 10C, 25C,US$1
Booking Engine: 10%

8. Task Budget Funding
Source
Funds
(Rs)
Research Assistants Rs. 360,000 Spiralati
on
200,000
Personal
Funds
160,000
Traffic Generation Rs. 500,000 Spiralati
on
450,000
Personal
Funds
50,000
Local Promotions
- Awareness campaigns ,
Workshops, etc
Rs. 150,000 Spiralati
on
100,000
Personal
Funds
50,000
Compensating Writers 100% TipTheW
eb
100%
SPIRATION FUNDS : Rs.
750,000
200000
100000
450000
Content
Trafic
Awareness
Grant Utilization & Project
Expenditure Plan

9. Revenue (Investment Appraisal)
• NPV – 5 years: Rs. 10m
• Payback Period: 1 year
• Scenario Analysis and Sensitivity Analysis
Failing Info Travel Failing TipTheWeb Failing OTA
Own Marketing /
Affiliated NW– 10%
SMS and Email
Subscription – 50%
Give up or Cultural
Online Shop – 50 %

10. Revenue Model
Revenue 1st Year 2nd Year 3rd Year 4th Year 5th Year
Local Ads Rs: 1.2 mn 20% increase 20%
increase
20%
increase
25% increase
Search
Engine
Affiliated
Networks
Rs: 1.2 mn 20% increase 20%
increase
20%
increase
25% increase
TipTheWeb Rs: 1.2 mn 20% increase 20%
increase
20%
increase
25% increase
Online
Booking
Rs: 1.2
mn
20%
increase
20% increase

11. Live Product Demo
Classification of Continent/ Sub continent/ Country
Signup/Sign In
Manage My Places
Add place
Edit place
List place
Delete place
Manage My Comment
FeedBack with Screen Shots
TipTheWeb configuration
Search place