The ancient road: an overview of globalization
•Download as PPTX, PDF•
1 like•492 views
This was my first report in my Global Marketing class. The article is about globalization, its history and where is it heading. Globalization is quite a nebulous concept. But we are all experiencing it since the beginning of civilization. The difference now is that it is happening at a faster and more accelerating rate.
Report
Share
Report
Share
Recommended
Written Example: Geographies of Development
Example of a First graded essay I wrote in Second Year;
"Uneven development would not exist without both capitalism and globalisation"
Why a city growt
This document discusses frameworks for explaining differences in metropolitan growth rates. It argues that existing frameworks based on specialization, human capital, and costs are limited because they do not fully explain why certain industries specialize in specific metropolitan areas over others. A more robust framework is needed that considers specialization, human capital, and institutions as endogenous and mutually reinforcing factors that shape metropolitan growth and change over time in complex and dynamic ways. The document calls for a new generation of research on metropolitan growth that adopts this more sophisticated theoretical approach.
World systems theory and Migration
The document summarizes World Systems Theory, which views international migration as a result of disruptions caused by the expansion of global capitalism. According to the theory, as capitalist firms penetrate peripheral regions seeking land, resources and labor, they undermine traditional social structures and create rootless populations prone to migration. International migration patterns are explained not by wage differences but by historical world-system dynamics like colonialism that create social and economic ties between countries. The theory divides the global economy into core, semi-peripheral and peripheral states and views migration as a natural outcome of the unequal development perpetuated by the capitalist world-system.
Leadership in the sixth wave
Leadership in the sixth wave. Excursions into the new paradigm of the Kondratieff cycle 2010 - 2050
Cumulative causation theory
This document summarizes Gunnar Myrdal's cumulative causation theory. It explains that Myrdal coined the term and used it to analyze race relations in the US. The theory rejects the idea of automatic socio-economic stabilization and instead proposes that changes beget further changes that reinforce the initial change. It was influential in theories of convergence and divergence of economic development between regions.
Modernity and capitalism
The relationship between 'modernity' and 'capitalism' and its implication in the context of South East Asia including Thailand, especially in the recent contemporary political context (Thailand deep polarizing and political struggle : 2006 - 2014 and going on...)
9 frontiers-shanghai
The document discusses several themes related to globalization and urbanization including:
- The shift towards greater economic growth and recovery in lower-income metropolitan areas in Asia, Latin America, and the Middle East as compared to higher-income areas in Europe and the United States.
- The increasing interconnectedness and blurring boundaries between global cities like New York and London as they become linked by shared culture, language, and massive financial flows.
- The need for urban studies to move beyond frameworks focused solely on global cities and economic competitiveness, and instead consider the diversity and creative potential of all cities.
The sustainability of competing urban development models-The myth of the glob...
This document provides an introduction and literature review for a capstone project examining the sustainability of competing urban development models, specifically the global city model and slum/city-system model. It discusses the debate around whether globalization is driven by national, transnational, or local actors. Scholars discussed include Friedman, who argues globalization is driven by individuals, and Florida and Sassen, who argue cities are the dominant players globally due to concentrated human capital and their role in financial transactions. The document sets up a comparison of the global city and slum models in later sections to analyze their economic, social, and cultural sustainability impacts.
Recommended
Written Example: Geographies of Development
Example of a First graded essay I wrote in Second Year;
"Uneven development would not exist without both capitalism and globalisation"
Why a city growt
This document discusses frameworks for explaining differences in metropolitan growth rates. It argues that existing frameworks based on specialization, human capital, and costs are limited because they do not fully explain why certain industries specialize in specific metropolitan areas over others. A more robust framework is needed that considers specialization, human capital, and institutions as endogenous and mutually reinforcing factors that shape metropolitan growth and change over time in complex and dynamic ways. The document calls for a new generation of research on metropolitan growth that adopts this more sophisticated theoretical approach.
World systems theory and Migration
The document summarizes World Systems Theory, which views international migration as a result of disruptions caused by the expansion of global capitalism. According to the theory, as capitalist firms penetrate peripheral regions seeking land, resources and labor, they undermine traditional social structures and create rootless populations prone to migration. International migration patterns are explained not by wage differences but by historical world-system dynamics like colonialism that create social and economic ties between countries. The theory divides the global economy into core, semi-peripheral and peripheral states and views migration as a natural outcome of the unequal development perpetuated by the capitalist world-system.
Leadership in the sixth wave
Leadership in the sixth wave. Excursions into the new paradigm of the Kondratieff cycle 2010 - 2050
Cumulative causation theory
This document summarizes Gunnar Myrdal's cumulative causation theory. It explains that Myrdal coined the term and used it to analyze race relations in the US. The theory rejects the idea of automatic socio-economic stabilization and instead proposes that changes beget further changes that reinforce the initial change. It was influential in theories of convergence and divergence of economic development between regions.
Modernity and capitalism
The relationship between 'modernity' and 'capitalism' and its implication in the context of South East Asia including Thailand, especially in the recent contemporary political context (Thailand deep polarizing and political struggle : 2006 - 2014 and going on...)
9 frontiers-shanghai
The document discusses several themes related to globalization and urbanization including:
- The shift towards greater economic growth and recovery in lower-income metropolitan areas in Asia, Latin America, and the Middle East as compared to higher-income areas in Europe and the United States.
- The increasing interconnectedness and blurring boundaries between global cities like New York and London as they become linked by shared culture, language, and massive financial flows.
- The need for urban studies to move beyond frameworks focused solely on global cities and economic competitiveness, and instead consider the diversity and creative potential of all cities.
The sustainability of competing urban development models-The myth of the glob...
This document provides an introduction and literature review for a capstone project examining the sustainability of competing urban development models, specifically the global city model and slum/city-system model. It discusses the debate around whether globalization is driven by national, transnational, or local actors. Scholars discussed include Friedman, who argues globalization is driven by individuals, and Florida and Sassen, who argue cities are the dominant players globally due to concentrated human capital and their role in financial transactions. The document sets up a comparison of the global city and slum models in later sections to analyze their economic, social, and cultural sustainability impacts.
Alera starting conference. UPC. Constructed wetlands.
Constructed wetlands as nature based solution for restoration and provision of services. A case study in Granollers.
Bond Trailer analysis
The document analyzes the use of visual and audio techniques in the Skyfall movie trailer. It discusses how logos are seamlessly integrated with tense music and action. Minimal text is used to focus on imagery. Font and colors associate the film with espionage. Establishing shots hint at the film's global locations. Lighting, settings, and props establish mood and genre conventions. Dialogue, music, and editing pace the trailer to build tension.
Hris specialist perfomance appraisal 2
This document provides information and materials for evaluating the performance of an HRIS specialist. It includes:
1. A 4-page job performance evaluation form for rating an HRIS specialist's performance, including factors like administration, knowledge, communication, and customer service.
2. Several phrases for writing performance reviews on topics like attitude, creativity, decision-making, and problem-solving.
3. An overview of the top 12 methods for performance appraisal, such as management by objectives, critical incident, behaviorally anchored rating scales, and 360-degree feedback.
How to make your wife happy
To make your wife happy, ask her what she likes and let her do what she wants so she feels understood. Listen to her point of view to understand her more, appreciate her a lot by giving her flowers, presents and appreciating whatever she cooks for you.
Why dont people want to work for us
This document provides an overview of employer reputation management. It discusses:
- The importance of managing perceptions as an employer through both actions and communications.
- Why reputation is important, including attracting talent, retention, and competitive advantage.
- Key aspects of a good reputation including values, culture, corporate reputation, and people policies.
- How to manage reputation through understanding goals, senior leadership buy-in, creating the right environment internally, and developing communications to showcase these efforts.
The document is intended as a guide for HR, communications, and business professionals on developing an employer brand and reputation. It is based on research with leading employers on their approaches.
resume .anand
This document contains a summary of Anand Kumar T's resume. It includes his contact information, IT skills, areas of interest, professional courses completed, work experience, educational qualifications, personal details, and career objective. His skills include various operating systems, storage administration, networking, programming languages, and virtualization technologies. He has work experience in desktop support, billing operations, and technical sales. His goal is to get a job in an IT company and eventually start his own educational institute.
IP Developments for the New Media and Gaming Industry
The new media and gaming industries face a barrage of new and shifting intellectual property developments. In this presentation deck, I discuss what developments in copyright, rights of publicity, patent, and trademark law new media companies should know about.
Mamasans Food Slide Show
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In a single sentence, it pitches the idea of using Haiku Deck to easily create and publish online presentations.
Logistic specialist perfomance appraisal 2
This document contains materials for evaluating the job performance of a logistic specialist, including:
1) A 4-page performance evaluation form with ratings for various performance factors and sections for comments.
2) A list of 6 external links providing free resources for performance appraisals, including sample phrases, forms, and guides.
3) An 8-page section with sample performance review phrases for evaluating a logistic specialist's attitude, creativity, decision-making, and other skills.
The document provides supervisors with a comprehensive form and language to structure a job performance review for a logistic specialist.
CREADORES DE LA GUITARRA
This short document promotes creating presentations using Haiku Deck, an online presentation tool. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create presentations.
05horner
Horner Industrial Group, an Indianapolis-based company that services electric motors and other industrial equipment, recently completed a 20,000 square foot expansion of its motor shop. The expansion was supported by other Horner divisions and allowed for increased testing and repair capabilities. It added eight employees, bringing the total to 43. The expansion was made possible in part due to a tax abatement from the city and will help Horner pursue larger customers and contracts. The new space includes a larger test area, dynamometer, and crane to accommodate larger equipment.
Customer support specialist perfomance appraisal 2
This document contains information about performance evaluation forms and methods for evaluating customer support specialists. It includes a sample performance evaluation form with sections for reviewing job performance factors, employee strengths and accomplishments, performance areas needing improvement, and signatures. It also provides examples of performance review phrases for evaluating different skills and examples of the top 12 methods for performance appraisal, such as management by objectives, critical incident method, and 360 degree feedback. The goal of the document is to provide useful resources for conducting thorough performance evaluations of customer support specialists.
CV for Admin
Nemutandani Thompho is seeking employment and has extensive training and experience in administration, accounting, customer service, and leadership. She has a BCom degree in progress from UNISA with coursework in accounting, auditing, taxation and other business subjects. Her work history includes roles as a personal assistant providing administrative support to a Head of Department at UNISA from 2011 to present, an administrative clerk for an accounting firm in 2013 providing bookkeeping and tax services, and an administrator for a kiosk in 2009. She has strong computer, communication, and problem-solving skills.
Changes will save the day
Presentation given at the Kyocera Document Solutions office in Reading United Kingdom in April 2015 as part of EMS Seminar.
Monash 2008 Terry Flew
- Globalization has increasingly become a key concept for understanding the modern world, but its meaning has become less precise over time.
- A global economy emerged in the late 20th century enabled by new information and communication technologies, allowing the world economy to function in real time across borders.
- There are two tendencies of globalization - cost-driven production models that deterritorialize across borders, and quality-driven models that cluster in regions seeking specialized resources and knowledge.
MODULE 1 - Introduction to Globalization.pptx
Globalization can be defined in various ways, as discussed in the document. It summarizes several key concepts and theories of globalization. Globalization refers to the increasing integration and interdependence of economies, technologies, and cultures across the world. The document discusses globalization as a process, condition, and ideology. It also outlines different forms of globalization, like economic, political, and cultural globalization. Theories around cultural homogeneity and heterogeneity in a globalized world are presented. The relationship between globalization and localization or regionalization is also examined.
Globalisation.pptx
Globalization is defined as the increased interconnectedness and interdependence of people and countries through the opening of international borders and fast flow of goods, services, finance, people and ideas globally. It involves the free flow of goods, capital, technology, labor, and ideas across national borders. Key aspects of globalization include the economic integration and expansion of capital across borders, the spread of global culture and values, and the development of international political organizations to address global issues. Globalization has led to a more interconnected world with increased economic competition and the growth of multinational corporations operating on a global scale.
1-Theories-of-Globalization.pptx
The late Marshall McLuhan, a media and communication theorist, coined the term “global village” in 1964 to describe the phenomenon of the world’s culture shrinking and expanding at the same time due to pervasive technological advances that allow for instantaneous sharing of culture. Several theories of globalization are discussed in the document, including world systems theory, theories of global capitalism, theories of transnationality and transnationalism, theories of global culture, McDonaldization theory, and Appadurai's concept of global cultural flows. The document provides an overview of key concepts and theorists in the study of globalization.
Globalization
This document discusses concepts and dimensions of globalization. It defines globalization as the process by which people, ideas and goods spread throughout the world, spurring more interaction and integration between cultures, governments and economies. Key dimensions discussed include the economic dimension involving increased cross-border trade, investment and flows of capital, and the political dimension involving strengthened political interrelations and issues around state sovereignty. The document also examines historical periods of globalization from prehistoric times to the current contemporary period since 1970, characterized by dramatic worldwide interdependencies.
Globalization thailand index
The document discusses doing more with less and proposes moving away from specialization and monopolies towards greater distribution of knowledge, labor, and wealth. It advocates for recognizing that experts do not have a sole right to determine social organization and that collective wisdom is valuable. New models of peer-to-peer sharing economies are mentioned as alternatives to traditional market economies.
Population, urbanization and environment
This document provides an overview of key concepts related to population growth, urbanization, and their environmental impacts. It begins with definitions of demographic concepts like birth rate, mortality, and life expectancy. It then discusses Malthusian and demographic transition theories of population growth. Subsequent sections cover trends in urbanization, theories of urbanism from the Chicago School, and challenges faced by developing world cities. The document concludes by outlining some environmental issues like limits to growth, pollution, and the risks of climate change.
SOC 218-GLOBALIZATION AND PHILOSOHPY- GROUP2 (ME NP 31 A1).pptx
DISTINGUISH DIFF. INTREPRETATIONS OF APRROACHES TO GLOBALIZATION
More Related Content
Viewers also liked
Alera starting conference. UPC. Constructed wetlands.
Constructed wetlands as nature based solution for restoration and provision of services. A case study in Granollers.
Bond Trailer analysis
The document analyzes the use of visual and audio techniques in the Skyfall movie trailer. It discusses how logos are seamlessly integrated with tense music and action. Minimal text is used to focus on imagery. Font and colors associate the film with espionage. Establishing shots hint at the film's global locations. Lighting, settings, and props establish mood and genre conventions. Dialogue, music, and editing pace the trailer to build tension.
Hris specialist perfomance appraisal 2
This document provides information and materials for evaluating the performance of an HRIS specialist. It includes:
1. A 4-page job performance evaluation form for rating an HRIS specialist's performance, including factors like administration, knowledge, communication, and customer service.
2. Several phrases for writing performance reviews on topics like attitude, creativity, decision-making, and problem-solving.
3. An overview of the top 12 methods for performance appraisal, such as management by objectives, critical incident, behaviorally anchored rating scales, and 360-degree feedback.
How to make your wife happy
To make your wife happy, ask her what she likes and let her do what she wants so she feels understood. Listen to her point of view to understand her more, appreciate her a lot by giving her flowers, presents and appreciating whatever she cooks for you.
Why dont people want to work for us
This document provides an overview of employer reputation management. It discusses:
- The importance of managing perceptions as an employer through both actions and communications.
- Why reputation is important, including attracting talent, retention, and competitive advantage.
- Key aspects of a good reputation including values, culture, corporate reputation, and people policies.
- How to manage reputation through understanding goals, senior leadership buy-in, creating the right environment internally, and developing communications to showcase these efforts.
The document is intended as a guide for HR, communications, and business professionals on developing an employer brand and reputation. It is based on research with leading employers on their approaches.
resume .anand
This document contains a summary of Anand Kumar T's resume. It includes his contact information, IT skills, areas of interest, professional courses completed, work experience, educational qualifications, personal details, and career objective. His skills include various operating systems, storage administration, networking, programming languages, and virtualization technologies. He has work experience in desktop support, billing operations, and technical sales. His goal is to get a job in an IT company and eventually start his own educational institute.
IP Developments for the New Media and Gaming Industry
The new media and gaming industries face a barrage of new and shifting intellectual property developments. In this presentation deck, I discuss what developments in copyright, rights of publicity, patent, and trademark law new media companies should know about.
Mamasans Food Slide Show
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In a single sentence, it pitches the idea of using Haiku Deck to easily create and publish online presentations.
Logistic specialist perfomance appraisal 2
This document contains materials for evaluating the job performance of a logistic specialist, including:
1) A 4-page performance evaluation form with ratings for various performance factors and sections for comments.
2) A list of 6 external links providing free resources for performance appraisals, including sample phrases, forms, and guides.
3) An 8-page section with sample performance review phrases for evaluating a logistic specialist's attitude, creativity, decision-making, and other skills.
The document provides supervisors with a comprehensive form and language to structure a job performance review for a logistic specialist.
CREADORES DE LA GUITARRA
This short document promotes creating presentations using Haiku Deck, an online presentation tool. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create presentations.
05horner
Horner Industrial Group, an Indianapolis-based company that services electric motors and other industrial equipment, recently completed a 20,000 square foot expansion of its motor shop. The expansion was supported by other Horner divisions and allowed for increased testing and repair capabilities. It added eight employees, bringing the total to 43. The expansion was made possible in part due to a tax abatement from the city and will help Horner pursue larger customers and contracts. The new space includes a larger test area, dynamometer, and crane to accommodate larger equipment.
Customer support specialist perfomance appraisal 2
This document contains information about performance evaluation forms and methods for evaluating customer support specialists. It includes a sample performance evaluation form with sections for reviewing job performance factors, employee strengths and accomplishments, performance areas needing improvement, and signatures. It also provides examples of performance review phrases for evaluating different skills and examples of the top 12 methods for performance appraisal, such as management by objectives, critical incident method, and 360 degree feedback. The goal of the document is to provide useful resources for conducting thorough performance evaluations of customer support specialists.
CV for Admin
Nemutandani Thompho is seeking employment and has extensive training and experience in administration, accounting, customer service, and leadership. She has a BCom degree in progress from UNISA with coursework in accounting, auditing, taxation and other business subjects. Her work history includes roles as a personal assistant providing administrative support to a Head of Department at UNISA from 2011 to present, an administrative clerk for an accounting firm in 2013 providing bookkeeping and tax services, and an administrator for a kiosk in 2009. She has strong computer, communication, and problem-solving skills.
Changes will save the day
Presentation given at the Kyocera Document Solutions office in Reading United Kingdom in April 2015 as part of EMS Seminar.
Viewers also liked (14)
Alera starting conference. UPC. Constructed wetlands.
Alera starting conference. UPC. Constructed wetlands.
IP Developments for the New Media and Gaming Industry
IP Developments for the New Media and Gaming Industry
Customer support specialist perfomance appraisal 2
Customer support specialist perfomance appraisal 2
Similar to The ancient road: an overview of globalization
Monash 2008 Terry Flew
- Globalization has increasingly become a key concept for understanding the modern world, but its meaning has become less precise over time.
- A global economy emerged in the late 20th century enabled by new information and communication technologies, allowing the world economy to function in real time across borders.
- There are two tendencies of globalization - cost-driven production models that deterritorialize across borders, and quality-driven models that cluster in regions seeking specialized resources and knowledge.
MODULE 1 - Introduction to Globalization.pptx
Globalization can be defined in various ways, as discussed in the document. It summarizes several key concepts and theories of globalization. Globalization refers to the increasing integration and interdependence of economies, technologies, and cultures across the world. The document discusses globalization as a process, condition, and ideology. It also outlines different forms of globalization, like economic, political, and cultural globalization. Theories around cultural homogeneity and heterogeneity in a globalized world are presented. The relationship between globalization and localization or regionalization is also examined.
Globalisation.pptx
Globalization is defined as the increased interconnectedness and interdependence of people and countries through the opening of international borders and fast flow of goods, services, finance, people and ideas globally. It involves the free flow of goods, capital, technology, labor, and ideas across national borders. Key aspects of globalization include the economic integration and expansion of capital across borders, the spread of global culture and values, and the development of international political organizations to address global issues. Globalization has led to a more interconnected world with increased economic competition and the growth of multinational corporations operating on a global scale.
1-Theories-of-Globalization.pptx
The late Marshall McLuhan, a media and communication theorist, coined the term “global village” in 1964 to describe the phenomenon of the world’s culture shrinking and expanding at the same time due to pervasive technological advances that allow for instantaneous sharing of culture. Several theories of globalization are discussed in the document, including world systems theory, theories of global capitalism, theories of transnationality and transnationalism, theories of global culture, McDonaldization theory, and Appadurai's concept of global cultural flows. The document provides an overview of key concepts and theorists in the study of globalization.
Globalization
This document discusses concepts and dimensions of globalization. It defines globalization as the process by which people, ideas and goods spread throughout the world, spurring more interaction and integration between cultures, governments and economies. Key dimensions discussed include the economic dimension involving increased cross-border trade, investment and flows of capital, and the political dimension involving strengthened political interrelations and issues around state sovereignty. The document also examines historical periods of globalization from prehistoric times to the current contemporary period since 1970, characterized by dramatic worldwide interdependencies.
Globalization thailand index
The document discusses doing more with less and proposes moving away from specialization and monopolies towards greater distribution of knowledge, labor, and wealth. It advocates for recognizing that experts do not have a sole right to determine social organization and that collective wisdom is valuable. New models of peer-to-peer sharing economies are mentioned as alternatives to traditional market economies.
Population, urbanization and environment
This document provides an overview of key concepts related to population growth, urbanization, and their environmental impacts. It begins with definitions of demographic concepts like birth rate, mortality, and life expectancy. It then discusses Malthusian and demographic transition theories of population growth. Subsequent sections cover trends in urbanization, theories of urbanism from the Chicago School, and challenges faced by developing world cities. The document concludes by outlining some environmental issues like limits to growth, pollution, and the risks of climate change.
SOC 218-GLOBALIZATION AND PHILOSOHPY- GROUP2 (ME NP 31 A1).pptx
DISTINGUISH DIFF. INTREPRETATIONS OF APRROACHES TO GLOBALIZATION
CONTEMPORARY WORLD.pptx
This document discusses the origins and history of globalization from different perspectives. It describes five main views on defining when globalization began: 1) As a natural human tendency dating back thousands of years, 2) As a cyclical process with multiple "waves", 3) Through six major epochs starting in ancient times, 4) Key events like European colonialism and modern technology, 5) Recent changes in the late 20th century including US global dominance, rise of multinational corporations, and end of the Cold War. The document analyzes each view in detail and references debates among scholars about defining the start of globalization.
Globalisation slideshare
Globalization is a process that involves the worldwide integration of economies, technologies, and cultures. It began accelerating in the late 20th century due to advances in transportation and communication technology. While globalization has led to increased economic opportunities through expanded trade and investment, it has also contributed to cultural and economic homogenization. It has impacted systems of governance, urban development, labor markets, and gender norms around the world. Both supporters and critics of globalization make arguments around its effects on issues like sovereignty, inequality, and cultural diversity.
ecological-urbanism
This document provides an overview of Ecological Urbanism as a response to issues facing cities in the era of globalization. It discusses how globalization has led to increasing genericism and homogenization in cities, at the expense of local uniqueness and identity. Ecological Urbanism argues for an approach that considers the underlying dynamic processes and flows that shape urban environments, rather than just the physical form. It asserts that by understanding each place's natural environment, culture, economy, and history, cities can develop in a way that is adapted to local conditions but also engaged with global networks. Ecological Urbanism seeks to integrate natural and biotic systems with urban development patterns in a way that is sustainable and accounts for global interdependencies
Acs crossroads cult econ geography
This document discusses issues in global media studies and the rise of Asian media capitals. It questions assumptions about the dominance of Hollywood and argues global media markets are becoming more diverse and decentralized. The document introduces concepts from cultural economic geography, including how culture drives competitive advantage, and how certain regions develop innovative clusters through path-dependent interactions. It examines two trajectories of economic globalization - deterritorialized commodity production versus territorialized production relying on location-specific resources. The rise of Chinese media industries is discussed as a potential new media capital, though regionalization rather than globalization may be occurring, and East Asian media policies lack coherence.
The Business of Globalization and the Globalization of BusinessC.docx
The document discusses the key forces that have transformed the global economy in the 21st century: globalization, trade liberalization, and advances in information technology. It argues that globalization has reduced borders, free trade has increased economic integration, and new technologies have made geography and time less relevant. The new global economy is highly interconnected and dynamic, requiring entrepreneurs to have an international mindset and pragmatic vision to seize new opportunities in this changing environment.
Globalization and Glocalization
This document discusses the concepts of globalization and glocalization. It provides a historical overview of globalization from prehistoric times through the modern period, noting key technological innovations that increased interactions between groups and regions. These include the invention of the wheel, advances in China, European exploration, and increasing interdependence between nation-states. The document defines glocalization as the adaptation of global products and services to local markets, combining global and local aspects.
The Making of the Global Working Class
1. Established networks and international communities of 'interlockers' who bridge labour, radical knowledge, and social justice struggles have converged with free information/knowledge, culture, and economy communities.
2. This convergence has led to the political manifestation of movements like FLOSS, hackers' ethics, and telekommunism, as well as groups like Anonymous, LulzSec, Wikileaks, and Pirate Bay.
3. New forms of international labour communication and organizing have emerged, including projects like Unionbook and the New Unionism Network, as well as collaborative actions and global solidarity conferences.
2 dynamics-london
Fernand Braudel's theory argues that "world-economies" are centered around a single dominant city that directs trade and development, creating a hierarchy from the urban core to peripheral zones. Over time, the dominance of individual cities as leaders of global trade has shifted, from Venice and Genoa in medieval Europe to London in the 19th century and New York in the 20th century. Saskia Sassen notes that today's global cities serve as command posts for managing the global economy and producing advanced services, though their influence may be dispersed among networks of interconnected cities worldwide. Rapid urbanization, especially in Africa and Asia, is extending networks of migration from towns to larger regional cities and eventually to global city networks
Global brand positioningand perceptionsInternational adv.docx
Global brand positioning
and perceptions
International advertising and
global consumer culture
Melissa Archpru Akaka and Dana L. Alden
Shidler College of Business, University of Hawai'i at Manoa
Global consumer culture is recognised as a collection of common signs and symbols (e.g.
hrands) that are understood by significant numbers of consumers in urban markets around
the world. International advertising is a powerful driving force of this evolving phenom-
enon. However, scholars have suggested that more comprehensive theoretical frameworks
are needed to better understand international advertising in the global environment.
Global consumer culture positioning (GCCP) and perceived brand globalness (PBG)
represent two important constructs for studying international advertising in the context of
global consumer culture. This review of GCCP and PBG highlights their past application
and future potential for advancing international advertising theory, research and practice.
It also sheds light on the long-standing standardisation versus adaptation debate.
Introduction
The process of economic globalisation may slow down during times of
financial and social upheaval, but global movements of capital, labour
and production will continue to grow over the long term (Townsend et al.
2009). Furthermore, while deep-seated cultural traditions and values do
not appear to be converging, demand for global brands among certain
segments remains strong. In addition, evidence supports the validity of
acculturation to global consumer culture (AGCC; Cleveland & Laroche
2007) and the existence of the individual difference construct-global
consumption orientation (GCO; Alden et al. 2006).
Alden et al. (1999) describe global consumer culture (GCC) as a set of
consumption-related symbols and behaviours that are commonly under-
International Journal of Advertising, 29(1), pp. 37-56
© 2010 Advertising Association
Published by Ware, www.warc.com
DOI: 10.2501/S0265048709201026 37
INTERNATIONAL JOURNAL OF ADVERTISING, 2010, 29(1)
Stood but not necessarily shared by consumers and businesses around
the world. GCC does not represent homogenisation as envisioned by
some scholars (Levitt 1983); rather, it reflects the global diffusion of con-
sumption signs and behaviours, predominantly from Western and Asian
developed countries (e.g. hamburgers and sushi as fast food). Consumers
understand GCC signs and behaviours but continuously rely on their ovŝ n
local meaning systems for interpretation, use and display.
Thus, GCC is a complex, evolving structure, comprising cultural simi-
larities and differences, as well as global and local meanings, which is in a
constant state of change (e.g. Appadurai 1990; Wilk 1995). This dynamic
phenomenon is driven by the continuous transfer of cultural artefacts and
their embedded meanings (McCracken 1986). Although various mediums
of cultural transfer have been explored (e.g. ethnoscapes, mediascapes,
technoscapes, finanscapes and ideo ...
Globalisation
This document discusses globalization and its impacts on planning and cities. It defines globalization as the increasing integration and interdependence of economies, technologies, and cultures across the world. The document outlines several ways globalization impacts planning, including increasing flows of people and investment between cities. It also discusses both the positive and negative impacts of globalization on economic development, culture, politics, and the environment. Case studies on India describe how globalization has affected its cities, industries, and culture.
Literature Review Of Globalization Yanxing Doc
Globalization involves the increasing interconnectedness of economic and cultural activities across the world. It has accelerated due to faster communication technologies and the rise of multinational corporations operating globally. While globalization has increased economic opportunities, it also brings risks from greater dependence on central economies and rapid technological changes shaping the new knowledge economy. Key aspects of globalization include the de-localization of activities across great distances and the decline of national governments' power relative to international organizations and market forces.
Connecting People kmh 2015 MIT print
This document discusses the evolution of infrastructure from a systemic perspective. It makes three key points:
1. Infrastructure networks have evolved interdependently over history to facilitate economic and social development. Transportation, energy, and communication infrastructure should be viewed as one converging infracultural system.
2. Effective institutions are needed to continually transform infrastructure systems and adapt them to changing economic and social functions. Infrastructure provides six core functions to societies: protect, provide, support, connect, contain, and include.
3. A historical analysis shows the rise and fall of civilizations has been linked to the development of local infrastructure networks. Digitalization will transform infrastructure users into "prosumers" and require reconsidering the roles of
Similar to The ancient road: an overview of globalization (20)
SOC 218-GLOBALIZATION AND PHILOSOHPY- GROUP2 (ME NP 31 A1).pptx
SOC 218-GLOBALIZATION AND PHILOSOHPY- GROUP2 (ME NP 31 A1).pptx
The Business of Globalization and the Globalization of BusinessC.docx
The Business of Globalization and the Globalization of BusinessC.docx
Global brand positioningand perceptionsInternational adv.docx
Global brand positioningand perceptionsInternational adv.docx
Recently uploaded
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverLily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performanceMastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionFuture-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameHow American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Recently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
The ancient road: an overview of globalization
- 2. A process by which economic, political, cultural, social, and other systems of nations are integrating into world sub- systems Integration of national/regional phenomena into world sub- systems Processes by which this integration occurs Mechanisms that facilitate integration, by transmitting influence from one location to another
- 3. Origins in the 15th and 16th centuries business people (traders), religious missionaries (preachers), explorers (adventurers), and soldiers (warriors Migration, cartography, linguistic trends, religion and economics are agents in the globalizing trends Globalization is clearly not a recent phenomenon
- 4. Use of the word ‘global’ to refer specifically to the earth is over 400 years old The use of global back to 1640 and globalization to 1951 German: Weltanschauung – all encompassing idea of the universe and of man’s relation to it France – modialisation and globalization Marshal McLuhan - ‘global village’. Levitt - ‘Globalization of Markets’
- 5. level of nation-state • KOF: The Swiss Institute for Business Cycle Research (the Konjunkturforschungsstelle, der ETH Zurich • ATK/FP: Management consultancy firm A.T Kearney and Foreign Policy magazine A.T. Kearny/Foreign Policy globalization index level of organization (MNC) • TNI: UNCTAD’s Transnationality Index • Foreign assets to total assets • Foreign sales to total sales • Foreign employment to total employment
- 7. Re-emergence of the political as the world’s key organizing principle Reversal of some cultural flows Middle class world
- 8. Globalization is not a human invention, it is an unintended consequence of human life and human behavior in earth Part of natural evolution of humanity Fuller understanding of globalization emerge only from multiple perspectives, across multiple disciplines
- 9. Sheer scale, intensity and speed of contemporary cross-border cultural interaction and exchange due to technological innovations in transportation, information processing, and communication, political and ideological developments (Prasad & Prasad, 2007) Globalization of markets involves the emergence of global supply chains, internationalization of wholesale, retail and transportation firms and development of sales via the internet (Mattson, 2003) Globalization is the second modern wave of Value Migration – the flow of value from old, obsolete business designs to new, more economically effective ones (Slywotzky, Baumgartner, Alberts & Moukanas, 2006) conditions integrating globalization theory and holistic corporate philosophy include convergence of products, technology, convergence of markets, standard products, Joint alliances, low prices, fixed costs, modernity, global sourcing, harmony (Kustin, 1993)
- 10. Globalization is a phenomenon that explains the changes of human civilization and development Construction and deconstruction of human processes and systems Rapid, intensified, radical evolution and interchange of cultural influences within and among subsystems Whether for or against it, organizations must address issues engulfing globalization for competitive advantage, sustainability and strategic planning Keep an open and quantum mind – possibilities are endless Innovation, flexibility, adaptability, visionary
- 11. References Kustin, R. (1993). A philosophy for globalization. Marketing Intelligence & Planning, 11(2), 4. Retrieved from http://search.proquest.com/docview/213117499?accountid=50192 Conversi, Daniele (2010) 'The limits of cultural globalisation?', Journal of Critical Globalisation Studies, 3, pp. 36–59. Mattsson, L. (2003). Reorganization of distribution in globalization of markets: The dynamic context of supply chain management. Supply Chain Management, 8(5), 416-426. Retrieved from http://search.proquest.com/docview/216865468?accountid=50192 Prasad, A., & Prasad, P. (2007). Mix, flux and flows: The globalization of culture and its implications for management and organizations. Journal of Global Business Issues, 1(2), 11-20. Retrieved from http://search.proquest.com/docview/223745326?accountid=50192 Slywotzky, A., Baumgartner, P., Alberts, L., & Moukanas, H. (2006). Are you enjoying globalization yet? the surprising implications for business. The Journal of Business Strategy, 27(4), 23-32. doi:http://dx.doi.org/10.1108/02756660610677100